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20 Sep 2021 Volume 14 Issue No:17
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MAM | Print

 
Crypto platforms ramp up ad spends this festive season  
As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren't lagging behind in wooing users to invest in the digital asset class. In an evident change from last year when the platforms were cautious and muted in their approach, they are all set to make the most of the opportunity this year, with an increase in ad-spend across all media.  
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MAM | Media And Advertising

 
Neeraj Chopra dons new avatar in Cred's latest ad  
Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India's Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday. After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred's features and rewards system.  
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MAM | Media And Advertising

 
Dentsu India promotes Rahul Vengalil to Managing Partner, Isobar  
Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner. Vengalil will report into Isobar India group CEO Heeru Dingra and will be responsible for building the business with creative & experience as the key focus for future growth.  
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MAM | Marketing

 
HUL is top advertiser in week 36: BARC  
Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.  
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MAM | Media And Advertising

 
Shah Rukh Khan talks about 'Two Teacher Advantage' in BYJU'S new TVC  
Edtech company BYJU'S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU'S Classes with 'Two Teacher Advantage'. Conceptualised and created by Springworks, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU'S two-teacher advantage helps children learn better.  
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MAM | Marketing

 
Neeman's unveils ReLive Knits campaign with a call for sustainability  
Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign. The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand's ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design.  
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Press Releases
» Ram Jethmalani memorial lecture series returns with second edition
» Zee Biskope announces new season of 'Kamariya Kare Hip Hop'
» BIGG BOSS Telugu Season 5 returns on Star Maa
» Shemaroo Entertainment brings Lalbaugcha Raja to devotees' homes
More News From Indian Television
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CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr
South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA Media........................ Read Msore...
 
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Cadbury's iconic cricket ad gets a contemporary twist
Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90's ad - 'Asli swaad zindagi ka', albeit with a contemporary twist. Decades later, the heartfelt ad remains true to its original idea almost frame-to-frame................... Read More...
 
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Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021
Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free.................... Read More...
 
More News From India
     
»   BE Exclusive: upGrad commits to 'fast-forward your career' in latest ad film
»   BE Exclusive: Fi walks the talk to 'save smart' in new IPL campaign
    Source: ET Brand Equity
»   Ecom-Gaming advertisements rose by 9.2 times on print medium in 2021: TAM AdEx
»   Zee Entertainment rating - Buy: Stock likely to be volatile in near term
    Source: Financial Express
»   Ad man Sajan Raj Kurup acquires Rolling Stone India, Man's World India publisher
    Source: Livemint
»   IPL 2021 clocks Rs 2,950 crore in TV advertising
    Source: ET
»   Shanaya Kapoor makes her acting debut with an ad, fan asks, 'Why is she so Ananya?'
    Source: Indian Express
»   Neeraj Chopra Along With India's Another Heartthrob, Javelin, Feature in New CRED Ad
    Source: News18
»   Zomato reacts to trolling over Hrithik Roshan and Katrina Kaif's viral ads
    Source: india Today
»   Instagram tweaks accounts to give young users greater private experience
    Source: BS
»   Hrithik Roshan turns poetic for new Pristyn Care ad, says 'har surgery mein care le aaye'!
    Source: Zee News
     
More National News
     
»   Welsh government launches smacking ban ad campaign before law change
»   'A freebie is enough': influencer gift posts trigger breaches in Australian ad standards
    Source: The Guardian
»   Name game: advertising founders tell the stories behind their agency names
    Source: The Drum
»   Tom Brady gets 'bready' for football season in hilarious Subway ad
    Source: Fox Business
»   Youngkin ties McAuliffe to rising crime rates in new ads
    Source: The Hill
»   Accenture Elevates Famed Ad Man to Lead Interactive Division
    Source: WSJ
»   Curtis Sliwa's rescue cat steals the show in mayoral candidate's first ad
    Source: NY Post
»   'Walking Dead' Takes a Shot With Whiskey Ad Deal for Final Season
    Source: Variety
»   Google and Facebook dominate Spanish online ad market
    Source: Broadband TV News
»   Why intentional ad creative is more important than ever
    Source: VB
     
 
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