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MAM | Media and Advertising |
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Subhash Kamath re-elected as Asci chairman |
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The Advertising Standards Council of India's (ASCI's) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday.
August One Partners LLP managing director NS Rajan was re-elected as the vice-chairman of the board. The vote, which followed the 35th annual general meeting, ensures continuity for the several initiatives the advertising self-regulator had kickstarted over the past year, Asci said in a statement. |
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MAM | Marketing |
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How Hyundai drove straight to its audience with Spotify |
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In an industry-first innovation, Hyundai has sponsored Spotify's popular playlist 'Discover Weekly' to drive awareness for the launch of the Hyundai i20 N Line. This is also the first time that this flagship playlist is being sponsored in India.
A fitting partnership since the launch of the Hyundai i20 N Line in India also marks the introduction of Hyundai's globally popular N Line series in India. |
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MAM | Marketing |
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My11Circle onboards Mohammed Siraj as brand ambassador |
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My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador.
Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best quick bowlers in world cricket said the brand elaborating on its association with the cricketer. |
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MAM | Media and Advertising |
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PhonePe's new campaign showcases the ease of buying insurance |
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Digital payments company PhonePe has announced its latest brand campaign "Tension chhodo, Insurance lo" to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.
The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first - making it easily accessible to all users. |
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MAM | Marketing |
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Bajaj Finance releases Diwali Campaign 'EMI hai na' |
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With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign 'EMI hai na' to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj Finserv Direct. |
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MAM | Media and Advertising |
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Onsurity appoints Samar Kagalwalla as head of marketing |
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Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth.
Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand's communication in the healthcare space through innovative and thoughtful brand strategies, the platform announced on Thursday. |
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MAM | Media And Mdvertising |
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Shilpa Shetty comes on-board as the face of Godrej Nupur |
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Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour.
Shetty will drive the penetration of the brand's mehendi-based powder hair colour across urban and rural markets. |
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