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26 Oct 2021 Volume 14 Issue No:41
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MAM | Marketing

 
#KooKiyaKya asks Koo in its first-ever TVC  
Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - 'Koo Kiya Kya' to urge people to express themselves in their mother tongue.  
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MAM | Marketing

 
Mindshare India expands its footprint in the east  
Expanding its foothold in the east, Mindshare, GroupM's flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday. Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc.  
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MAM | Media And Mdvertising

 
Saurav Ganguly & VVS Laxman team up for My11Circle's T20 World Cup campaign  
Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on Sunday is called 'Game Ke Deewane' and celebrates the fervour of cricket fans. And in order to laud their winning spirit, whenever Team India wins a match, the player gets to win double the prize in the fantasy game.  
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MAM | Marketing

 
The Advertising Club to host Effie India Awards '21 on 29 Oct  
The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m. This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings with the stakeholders.  
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MAM | Marketing

 
Manyavar is official Indian wear partner of ICC Men's T20 World Cup '21  
Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men's T20 World Cup 2021. The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi.  
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MAM | Marketing

 
DDB Mudra Group advances gender equality with Phyllis India Project  
DDB Mudra Group has launched 'The Phyllis India Project'- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth. The comprehensive training program includes a customised career plan for each participant based on their goals and development areas.  
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MAM | Media And Mdvertising

 
Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC  
Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- 'Mood Jaisa, Lighting Vaisa' for its latest range of Star Lord three-in-one ceiling lights. Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie.  
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Press Releases
» Taproot Dentsu's new ad for GM Fabrics is all about the 'Fabric of Home'
» News State Uttarakhand concludes 'Yuva Uttarakhand, Yuva Ummeed' conclave
» Zee 24 Ghanta's Durga Puja properties and brand integration hits the sweet spot
» Zensciences appoints Artthi Ponnuswamy as VP, brand solutions
More News From Indian Television
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Sun TV maintains lead in week 41: Barc
Maintaining last week's lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council (Barc) data. Star Plus stood second with 2506.37 ('000s) AMA, while Star Maa finished third at 2348.62 ('000s)............ Read More...
 
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Six-screen multiplex PVR Maison opens at Jio World Drive
Film exhibition company PVR Ltd, through its luxury arm The Luxury Collection announced the launch of a luxury boutique property PVR Maison at Jio World Drive, Bandra Kurla Complex, here............... Read More...
 
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Koo rolls out multi-lingual campaign ahead of T20 World Cup
Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages............ Read More...
 
More News From India
     
»   Facebook, Twitter, Alphabet pummeled after Snapchat warns on advertisement
»   Realme appoints KL Rahul as brand ambassador
    Source: Livemint
»   Diwali ad featuring Amir Khan: Address problem of blocking roads for Namaz, Azan noise, says BJP leader Hegde
»   Game of Rewards: How gaming platforms are betting big on rewards to drive engagement
    Source: Financial Express
»   Asahi Kasei announces Ranveer Brar as its brand ambassador
»   Deepika Padukone and adidas partner to break barriers together
    Source: ET Brand Equity
»   Australian regulator aims to rein in Google's advertising power
»   Google launches GNI Advertising Lab to support small, medium sized news publishers in India
    Source: ET
»   Newsopreneur: India's fastest growing ad-agency with revenue of $3 million in Q3 of FY21
    Source: India Today
»   Amitabh Bachchan, pan masala, and the noise around surrogate ads in India
    Source: BS
»   Pinterest Launches New Advertising Features for Brands to Drive Shopping
    Source: NDTV
»   'Bindi For Business': Outrage Against Fabindia Diwali Ad Refuses to Die
    Source: News18
»   UK should legislate to prevent scam ads online - FCA, lawmakers
    Source: Devdiscourse
     
More National News
     
»   Google ads to get more transparent by offering access to advertiser's recent history
»   TikTok's new ad products invite users to interact with taps, swipes, likes and more
    Source: Tech Crunch
»   Firefox's address bar has ads now, but you can disable them
»   Intel tries to bash Apple again with a terrible 'social experiment' ad
    Source: The Verge
»   Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
    Source: Forbes
»   Top teachers union rolls out ad in support of McAuliffe in Virginia
    Source: The Hill
»   What Very's early Christmas ad reveals about the nation's mood this year
    Source: The Drum
»   Marketing Veteran Lou Paskalis Named President at Ad Association MMA
    Source: The Guardian
»   Manitoba Tory election ad did not break campaign law: elections commissioner
    Source: CBC
»   Charter Communications bans Edie Falco anti-horse carriage ad
    Source: NY Post
»   Apple's power move to kneecap Facebook advertising is working
    Source: CNBC
»   Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
    Source: NY Times
     
 
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