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26 Oct 2021 |
Volume 14 Issue No:41 |
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MAM | Marketing |
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#KooKiyaKya asks Koo in its first-ever TVC |
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Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup.
The social media app has partnered with Ogilvy India and developed a creative communication platform - 'Koo Kiya Kya' to urge people to express themselves in their mother tongue. |
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MAM | Marketing |
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Mindshare India expands its footprint in the east |
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Expanding its foothold in the east, Mindshare, GroupM's flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday.
Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc. |
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MAM | Media And Mdvertising |
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Saurav Ganguly & VVS Laxman team up for My11Circle's T20 World Cup campaign |
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Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans.
The new campaign launched on Sunday is called 'Game Ke Deewane' and celebrates the fervour of cricket fans. And in order to laud their winning spirit, whenever Team India wins a match, the player gets to win double the prize in the fantasy game. |
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MAM | Marketing |
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The Advertising Club to host Effie India Awards '21 on 29 Oct |
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The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m.
This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings with the stakeholders. |
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MAM | Marketing |
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Manyavar is official Indian wear partner of ICC Men's T20 World Cup '21 |
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Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men's T20 World Cup 2021.
The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. |
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MAM | Marketing |
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DDB Mudra Group advances gender equality with Phyllis India Project |
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DDB Mudra Group has launched 'The Phyllis India Project'- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.
The comprehensive training program includes a customised career plan for each participant based on their goals and development areas. |
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MAM | Media And Mdvertising |
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Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC |
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Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- 'Mood Jaisa, Lighting Vaisa' for its latest range of Star Lord three-in-one ceiling lights.
Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie. |
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More News From Indian Television |
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Sun TV maintains lead in week 41: Barc |
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Maintaining last week's lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council (Barc) data. Star Plus stood second with 2506.37 ('000s) AMA, while Star Maa finished third at 2348.62 ('000s)............ Read More... |
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