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25 Oct 2021 Volume 14 Issue No:40
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MAM | Marketing

 
Guest Column: 'Cancel culture' or 'mob culture' - a thin line of difference  
What is cancel culture? "Cancel culture is a way of expressing dissent or the practice of withdrawing support for (cancelling) any offensive or objectionable content or action of that person." Cancel culture could actually champion pro-social movements like the fight against gender discrimination or racism.  
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MAM | Media And Advertising

 
Dhani launches new campaign with actor Ayushmann Khurrana  
Dhani Services Ltd, a mobile app & web platform for transactional finance & primary healthcare services has launched a new campaign "Ab Plans Nahin, Payments Push Kar" featuring actor Ayushmann Khurrana.  
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MAM | Media And Advertising

 
OPPO India's new Diwali ad film urges people to 'Light Up New Beginnings'  
Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season. The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao  
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iWorld | OTT

 
GUEST COLUMN: Mobile marketing in the OTT landscape: Big opportunity for digital marketers  
The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways to reach their consumers sitting in the comfort of their homes. Recent reports estimate that the OTT segment will grow to approximately $ four billion by 2025.  
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MAM | Media And Mdvertising

 
Lintas Live bags mandate for Classic Legends  
Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand's creative, PR and social media requirements in entirety. The agency won the business in a multi-agency pitch and the account will be handled by the Mumbai office of Lintas Live, said the statement.  
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MAM | Marketing

 
Taproot Dentsu's new ad for GM Fabrics is all about the 'Fabric of Home'  
Highlighting what makes a space feel like home, Taproot Dentsu - a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.  
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MAM | Media And Mdvertising

 
JBL says #MuteTheWorld in its latest digital campaign  
Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL's active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them. Conceptualised and executed by Havas Creative Group India, the ad series focuses on the visual manifestation of female power in a category, that's otherwise dominated by men.  
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Press Releases
» Taproot Dentsu's new ad for GM Fabrics is all about the 'Fabric of Home'
» News State Uttarakhand concludes 'Yuva Uttarakhand, Yuva Ummeed' conclave
» Zee 24 Ghanta's Durga Puja properties and brand integration hits the sweet spot
» Zensciences appoints Artthi Ponnuswamy as VP, brand solutions
More News From Indian Television
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Cinema is not going to be an easy sell: Inox's Anand Vishal on advertisers returning
After nearly 18 months of strict lockdowns and intermittent breathers, the opening of theatres in Maharashtra signals the much-awaited revival of the industry that was hit hardest among all entertainment media. With an estimated 146 million people returning to the theatres, advertiser interest in the medium is also witnessing healthy revival, albeit slowly.......... Read More...
 
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Zeel-Invesco case: Bombay HC to pronounce order on 26 Oct
The Bombay high court on Friday reserved its order in a civil suit filed by Zee Entertainment Enterprises Ltd (Zeel) seeking to declare the requisition notice sent by the company's largest shareholder Invesco. The court has adjourned the matter to 26 October for the pronouncement of the order, according to a report by ET............ Read More...
 
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K Madhavan re-elected as IBDF president
The Indian Broadcasting and Digital Foundation (IBDF), the apex body of television broadcasters and digital streaming platforms in the country, has re-elected The Walt Disney Company India and Star India country manager and president K Madhavan as its president for the second term after the 22nd annual general meeting of the company held on 22 October.............. Read More...
 
More News From India
     
»   Facebook, Twitter, Alphabet pummeled after Snapchat warns on advertisement
»   Realme appoints KL Rahul as brand ambassador
    Source: Livemint
»   Diwali ad featuring Amir Khan: Address problem of blocking roads for Namaz, Azan noise, says BJP leader Hegde
»   Game of Rewards: How gaming platforms are betting big on rewards to drive engagement
    Source: Financial Express
»   Asahi Kasei announces Ranveer Brar as its brand ambassador
»   Deepika Padukone and adidas partner to break barriers together
    Source: ET Brand Equity
»   Australian regulator aims to rein in Google's advertising power
»   Google launches GNI Advertising Lab to support small, medium sized news publishers in India
    Source: ET
»   Newsopreneur: India's fastest growing ad-agency with revenue of $3 million in Q3 of FY21
    Source: India Today
»   Amitabh Bachchan, pan masala, and the noise around surrogate ads in India
    Source: BS
»   Pinterest Launches New Advertising Features for Brands to Drive Shopping
    Source: NDTV
»   'Bindi For Business': Outrage Against Fabindia Diwali Ad Refuses to Die
    Source: News18
»   UK should legislate to prevent scam ads online - FCA, lawmakers
    Source: Devdiscourse
     
More National News
     
»   Google ads to get more transparent by offering access to advertiser's recent history
»   TikTok's new ad products invite users to interact with taps, swipes, likes and more
    Source: Tech Crunch
»   Firefox's address bar has ads now, but you can disable them
»   Intel tries to bash Apple again with a terrible 'social experiment' ad
    Source: The Verge
»   Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
    Source: Forbes
»   Top teachers union rolls out ad in support of McAuliffe in Virginia
    Source: The Hill
»   What Very's early Christmas ad reveals about the nation's mood this year
    Source: The Drum
»   Marketing Veteran Lou Paskalis Named President at Ad Association MMA
    Source: The Guardian
»   Manitoba Tory election ad did not break campaign law: elections commissioner
    Source: CBC
»   Charter Communications bans Edie Falco anti-horse carriage ad
    Source: NY Post
»   Apple's power move to kneecap Facebook advertising is working
    Source: CNBC
»   Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
    Source: NY Times
     
 
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