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21 Oct 2021 Volume 14 Issue No:38
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Metrological
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MAM | Marketing

 
Zomato founder calls out 'intolerance' on social media after language row  
Founder of online food delivery platform Zomato, Deepinder Goyal has called out the rise of 'intolerance' among the social media users, after the platform found itself in the eye of another Twitter storm early this week. "An ignorant mistake by someone in a support centre of a food delivery company became a national issue.  
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MAM | Marketing

 
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022  
Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao.  
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MAM | Marketing

 
Stand out and be heard this festive season, with Spotify  
The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work.  
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MAM | Marketing

 
Wondrlab secures $7 million in pre-series funding  
Homegrown martech startup Wondrlab has raised $ seven million in a round of pre-series funding. The round was led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.  
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MAM | Marketing

 
Axis Bank launches its festive campaign asking 'Diwali Hain Kya'  
Axis Bank has rolled out a multi-film campaign to promote 'Dil Se Open Celebrations,' offering exciting deals and discounts on more than 1,00,000 products on purchase through its credit and debit cards. The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by the private sector bank.  
Read More...  
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MAM | Marketing

 
Glamyo Health onboards Rajat Kapoor as brand ambassador  
Glamyo Health, an Asset Light healthcare startup operating in the field of elective surgeries, has announced Bollywood actor and filmmaker Rajat Kapoor as its brand ambassador. According to a statement, Kapoor will feature across online campaigns of the brand that are aimed at generating awareness around elective surgeries.  
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MAM | Media And Mdvertising

 
The Mavericks wins communications mandate for Stellaris Venture Partners  
Marketing communications advisory The Mavericks India has been awarded the integrated communications mandate for early-stage fund Stellaris Venture Partners. "We are thrilled to partner Stellaris Venture Partners in co-creating its communications approach and amplifying its business impact amongst relevant stakeholders," stated The Mavericks founder and CEO Chetan Mahajan.  
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Press Releases
» Aaj Tak Bangla's Durga Puja coverage goes beyond food and pandal hopping
» Republic Media Network, BeatO team up for diabetes awareness campaign
» 10 Ways Teens can Earn Money Online
» Elegant Steel celebrates Durga Puja with 'The Steel Within' campaign
More News From Indian Television
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Netflix adds 2.2 million subs from APAC in Q3 2021
OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers......... Read More...
 
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Network18 reports 53 per cent EBITDA growth in Q2 FY22
Network18 Media and Investments Ltd has announced its results for the second quarter financial year 2022. The media company reported that the consolidated EBITDA for the quarter grew 53 per cent year-on-year and operating margin at 18.2 per cent........... Read More...
 
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Airtel launches CPaaS solution 'Airtel IQ Video' to democratise video streaming
Communication solutions provider Bharti Airtel (Airtel) on Tuesday announced the launch of its video platform as a service (CPaaS) 'Airtel IQ Video' that will allow businesses to build world-class video streaming products for large and small screens with minimal investment in infrastructure and technology............ Read More...
 
More News From India
     
»   'Delighted' says Anand Mahindra after Manoj Bajpayee features in Krish-e app ad
»   India's gig economy and the question of quality jobs
    Source: Livemint
»   Philips Airfryer impresses chef Ranveer Brar in new TVC
»   Games24x7 celebrates the zeal of cricket fans this ICC T20 World Cup
    Source: ET Brand Equity
»   Australian regulator aims to rein in Google's advertising power
»   Google launches GNI Advertising Lab to support small, medium sized news publishers in India
    Source: ET
»   How to build a powerful online video advertising strategy
»   Fire-Boltt announces Virat Kohli as its brand ambassador
    Source: Financial Express
»   'You had one job': Amitabh Bachchan's 'photoshopped' hand in jewellery ad sparks jokes online
    Source: Indian Express
»   Apple privacy tweaks create windfall for its own advert biz: Report
    Source: BS
»   Pinterest Launches New Advertising Features for Brands to Drive Shopping
    Source: NDTV
»   'Hindus Only' Job Advertisement in College Creates Uproar in Tamil Nadu
    Source: News18
»   Pinterest launches new ad features to drive shopping
    Source: Reuters
     
More National News
     
»   Google ads to get more transparent by offering access to advertiser's recent history
»   TikTok's new ad products invite users to interact with taps, swipes, likes and more
    Source: Tech Crunch
»   Firefox's address bar has ads now, but you can disable them
»   Intel tries to bash Apple again with a terrible 'social experiment' ad
    Source: The Verge
»   Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
    Source: Forbes
»   Top teachers union rolls out ad in support of McAuliffe in Virginia
    Source: The Hill
»   What Very's early Christmas ad reveals about the nation's mood this year
    Source: The Drum
»   Marketing Veteran Lou Paskalis Named President at Ad Association MMA
    Source: The Guardian
»   Manitoba Tory election ad did not break campaign law: elections commissioner
    Source: CBC
»   Charter Communications bans Edie Falco anti-horse carriage ad
    Source: NY Post
»   Apple's power move to kneecap Facebook advertising is working
    Source: CNBC
»   Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
    Source: NY Times
     
 
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