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MAM | Marketing |
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In a role reversal, Kapil Dev does a Ranveer Singh for Cred |
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Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale.
The film showcases the 1983 World Cup captain channeling his inner Ranveer Singh, just as the Kapil Dev biopic "83," headlined by the Bollywood star is all set to hit the theatres this Christmas. |
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MAM | Marketing |
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HUL remains unchallenged in week 40: Barc |
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FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 ('000s). With 3267.96 ('000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third. |
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MAM | Media And Mdvertising |
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My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign |
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Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket fans. |
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MAM | Media And Mdvertising |
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Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar |
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In the last few years, consumers have turned to healthy choices. While there's a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a consumer-focused campaign #Perfect360Review for its range of airfryers featuring chef Ranveer Brar. |
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