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18 Oct 2021 Volume 14 Issue No:35
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MAM | Marketing

 
In a role reversal, Kapil Dev does a Ranveer Singh for Cred  
Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale. The film showcases the 1983 World Cup captain channeling his inner Ranveer Singh, just as the Kapil Dev biopic "83," headlined by the Bollywood star is all set to hit the theatres this Christmas.  
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MAM | Marketing

 
HUL remains unchallenged in week 40: Barc  
FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 ('000s). With 3267.96 ('000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.  
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MAM | Media And Mdvertising

 
My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign  
Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket fans.  
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MAM | Media And Mdvertising

 
Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar  
In the last few years, consumers have turned to healthy choices. While there's a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a consumer-focused campaign #Perfect360Review for its range of airfryers featuring chef Ranveer Brar.  
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MAM | Media And Mdvertising

 
Booking.com invites cricket fans to 'The T20 Pavilion' for ultimate stay  
From lining up mementos in their homes, to pre-booking tickets months before the match, India's biggest cricket fans just can't get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan?  
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MAM | Media And Mdvertising

 
Bombay Shaving Company Women signs on Alaya F as brand ambassador  
Bombay Shaving Company Women, a spin-off of men's grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women's commitment to reimagining hair removal solutions for women in the country.  
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Press Releases
» 10 Ways Teens can Earn Money Online
» Elegant Steel celebrates Durga Puja with 'The Steel Within' campaign
» News18 Gujarati unveils Navratri special programming lineup
» Inox Leisure launches new four-screen multiplex in Guwahati
More News From Indian Television
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Disney Star India likely to exit English GEC space
Disney Star India is likely to phase out its English general entertainment channels Star World, Star World HD, and Star World Premiere HD, as per details in its reference interconnection offer (RIO) published on 15 October. The broadcaster published the tariffs of 78 channels out of which the English GECs were absent.......................... Read More...
 
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Cartoon Network, Pogo unveil content lineup for Oct-Nov
Kid's entertainment channels Pogo and Cartoon Network have unveiled their special lineup of shows to be aired during the festive months of October and November. As a part of this telecast schedule, "Titoo - Har Jawaab Ka Sawaal Hu" will return on Pogo with new episodes of the series that will air from 18 October from Monday to Friday at 11.15 a.m........................... Read More...
 
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NTO 2.0: Zeel announces new a-la-carte channel and bouquet pricing
Zee Entertainment Enterprises Ltd (Zeel) has released its new a-la-carte channel and bouquet pricing in line with the Bombay high court order dated 30 June 2021 with regard to new tariff order (NTO) 2.0. "The said pricing is being released without prejudice to Zeel's rights and contentions under all petitions pending adjudication before the Supreme Court w.r.t. new tariff order (NTO) 2.0," said a Zeel spokesperson................... Read More...
 
More News From India
     
»   'Delighted' says Anand Mahindra after Manoj Bajpayee features in Krish-e app ad
»   India's gig economy and the question of quality jobs
    Source: Livemint
»   Philips Airfryer impresses chef Ranveer Brar in new TVC
»   Games24x7 celebrates the zeal of cricket fans this ICC T20 World Cup
    Source: ET Brand Equity
»   Australian regulator aims to rein in Google's advertising power
»   Google launches GNI Advertising Lab to support small, medium sized news publishers in India
    Source: ET
»   How to build a powerful online video advertising strategy
»   Fire-Boltt announces Virat Kohli as its brand ambassador
    Source: Financial Express
»   'You had one job': Amitabh Bachchan's 'photoshopped' hand in jewellery ad sparks jokes online
    Source: Indian Express
»   Apple privacy tweaks create windfall for its own advert biz: Report
    Source: BS
»   Pinterest Launches New Advertising Features for Brands to Drive Shopping
    Source: NDTV
»   'Hindus Only' Job Advertisement in College Creates Uproar in Tamil Nadu
    Source: News18
»   Pinterest launches new ad features to drive shopping
    Source: Reuters
     
More National News
     
»   Google ads to get more transparent by offering access to advertiser's recent history
»   TikTok's new ad products invite users to interact with taps, swipes, likes and more
    Source: Tech Crunch
»   Firefox's address bar has ads now, but you can disable them
»   Intel tries to bash Apple again with a terrible 'social experiment' ad
    Source: The Verge
»   Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
    Source: Forbes
»   Top teachers union rolls out ad in support of McAuliffe in Virginia
    Source: The Hill
»   What Very's early Christmas ad reveals about the nation's mood this year
    Source: The Drum
»   Marketing Veteran Lou Paskalis Named President at Ad Association MMA
    Source: The Guardian
»   Manitoba Tory election ad did not break campaign law: elections commissioner
    Source: CBC
»   Charter Communications bans Edie Falco anti-horse carriage ad
    Source: NY Post
»   Apple's power move to kneecap Facebook advertising is working
    Source: CNBC
»   Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
    Source: NY Times
     
 
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