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29 Nov 2021 Volume 14 Issue No:63

MAM | Marketing

Travel portals look to woo travellers back this holiday season  
In the run-up to the year-ending holiday travel season, travel portals are looking to make the most of the opportunity. With the Covid cases on decline, companies in the sector are optimistic about business picking up pace. Travel advertising too is poised for rapid growth as brands look to reset their relationships with consumers after the great rupture of 2020.  
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MAM | Marketing

PNB Housing Finance releases new campaign for aspiring home-buyers  
With the real estate sector showing tangible signs of revival, PNB Housing Finance has unveiled a new ad campaign "Ghar Jaane ki Khwahish" (Desire to live in your own home), to create awareness about its 'Unnati Home Loans'.  
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MAM | Media and Advertising

Audible releases two new ad films to showcase the power of audio  
Audible, an Amazon company, and a global provider of spoken-word entertainment has announced the launch of two new ad films featuring TV actors Nakuul Mehta and Rithvik Dhanjani. The films showcase the wide and diverse range of audio and spoken word content available on the audio streaming app, which listeners can enjoy whenever, wherever they like.  
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MAM | Marketing

GUEST COLUMN: Mobile marketing trends that'll pave way for OTT boom in 2022  
The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone's heart and attention. Similarly, the sector that was once considered stagnant with very low penetration across different regions and markets has today become the most promising sector.   
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Television | TV Channels

HUL top advertiser in week 46: Barc  
FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 ('000s). Reckitt Benckiser (India) Ltd was second at 3462.72 ('000s).  
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MAM | Marketing

GUEST COLUMN: How video marketing drives maximum conversions  
The rapid growth of TikTok globally, as well as Instagram releasing 'Reels' over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.  
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MAM | Marketing

McDonald's India says '25 years of lovin it' on its 25th anniversary  
From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald's has been a part of Indian customers' lives for the last 25 years. To celebrate this important milestone, McDonald's India - North & East has launched the #25YearsOfLovinIt campaign capturing fun, light-hearted, feel-good moments that McDonald's is known for.  
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Press Releases
» Zee 24 Taas to host 'Udaan - Dare to Dream'
» iTV Network launches NewsX Kannada news portal
» Free Dish grows by 11 per cent across rural, urban households: Chrome DM
» News18 India launches special campaign 'Saans Lene Do'
More News From Indian Television
Indian mobile gaming to become a $5bn+ industry by 2025: report
The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according to a BCG-Sequoia India report......... Read More...
Amazon, Asian Paints & Tata Tea emerge as 'Most Purposeful Brands': Kantar report
Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year's 'Most Purposeful Brands' in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories respectively, according to the report.......... Read More...
This wedding season, Tanishq initiates new conversation with #MarriageConversations
It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a 'big, fat Indian wedding,' an aspect that often plays second fiddle is the 'marriage' or the issues that truly matter in a marriage. Thus, to try and rescript India's wedding narrative, Tanishq has launched its latest campaign - #MarriageConversations.......... Read More...
More News From India
»   Ad verification: How it benefits and protects brands in India
»   China: Apple surpasses Vivo to become largest smartphone brand in Oct, says report
    Source: ETBrand Equity
»   Happy Birthday Yami Gautam: From Mirinda to KFC, here are 6 not-so-popular ads of Vicky Donor actor
    Source: APN Live
»   Sabyasachi's jewellery ad creates stir on social media, leaves netizens divided
    Source: Indian Express
»   50 years of Arunachal: Sanjay Dutt is brand ambassador of month-long celebration
    Source: New Indian Express
»   Chatpat, 10-yr-old Mumbai boy, recreates iconic Cadbury ad. Viral video
    Source: India Today
»   Advertisers adjust holiday messages to covid-19, supply-chain challenges
    Source: Livemint
»   'Washing powder Nirma, washing powder Nirma': A simple jingle that became earworm for millions
    Source: The Print
»   How to build a brand that displays human qualities
    Source: Financial Express
»   China's mobile phone shipments reach 282 mln units in Jan-Oct, up 12% YoY
    Source: BS
»   The bold and brave world of anti-advertising
    Source: The Hindu Businessline
More National News
»   The Saudi Arabian telecom app Jawwy boosts ad recall with Instagram Reels
    Source: Campaign Me
»   Israel advances bill to ban cigarette ads in newspapers
    Source: J Post
»   Now, Chinese regulators draft online ad rules amid internet crackdown
    Source: Sentinel
»   "Not Lovin' It!" McDonald's Ad Bragging About $12 An Hour Jobs Cops Social Media Roasting
    Source: B&T
»   ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months
    Source: Mumbrella
»   Australia's ad industry accused of hindering climate action
    Source: AFR
»   Digital marketing 3.0 - The golden age of advertising
    Source: AD News
»   Kine Hearts Media would like to welcome our New Brand Ambassador, Sista Asia

Source: EIN Presswire

»   3 brands changing how to buy jewelry
    Source: Fortune
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