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26 Nov 2021 Volume 14 Issue No:62
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iWorld | OTT

 
Indian mobile gaming to become a $5bn+ industry by 2025: report  
The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according to a BCG-Sequoia India report.  
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MAM | Marketing

 
Amazon, Asian Paints & Tata Tea emerge as 'Most Purposeful Brands': Kantar report  
Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year's 'Most Purposeful Brands' in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories respectively, according to the report.  
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MAM | Marketing

 
This wedding season, Tanishq initiates new conversation with #MarriageConversations  
It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a 'big, fat Indian wedding,' an aspect that often plays second fiddle is the 'marriage' or the issues that truly matter in a marriage.  
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MAM | Media and Advertising

 
LT Foods appoints Amit Mehta as head of convenience & health food biz  
LT Foods announced the appointment of Amit Mehta as the head of the convenience and health food business for the 70-year-old consumer food company. Mehta's key responsibilities will include formulating and implementing new product winning strategies and expanding LT Foods's presence in convenience and health food segments, the company said in a statement.  
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MAM | Media and Advertising

 
MYBYK launches 'Let's Unlock' campaign with comedian Manan Desai  
Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses. The startup has launched 'Let's Unlock' campaign with comedian Manan Desai that aims to inspire people to take action for better health.  
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MAM | Media and Advertising

 
Sunaina Jairath joins Cred as communications lead  
Sunaina Jairath has joined credit card payments app Cred as communications lead. Previously, Jairath was associated with Perfect Relations where she worked for more than 17 years as director of strategy and public policy.  
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Press Releases
» Zee 24 Taas to host 'Udaan - Dare to Dream'
» iTV Network launches NewsX Kannada news portal
» Free Dish grows by 11 per cent across rural, urban households: Chrome DM
» News18 India launches special campaign 'Saans Lene Do'
More News From Indian Television
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HITS combines flexibility of DTH and reliability of cable: NXT Digital CEO Vynsley Fernandes
Headend-in-the-sky (HITS) combined the flexibility and quality of direct-to-home (DTH) services and the reliability and pricing of cable television, said NXT Digital managing director and chief executive officer Vynsley Fernandes on Wednesday.......... Read More...
 
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iTV Network launches NewsX Kannada news portal
One of India's largest news networks iTV Network on Thursday launched newskannada.com in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai. After clicking open the web portal, the CM wished all the ITV subscribers and stated, "It is heartwarming to see one of the most reliable media houses in the country starting a news portal in Kannada............ Read More...
 
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Saregama inks music licensing deal with Chingari
Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari. As part of the deal, the entire catalogue of the music label will be made available on Chingari........... Read More...
 
More News From India
     
»   Krafton urges all to 'game responsibly' in new ad
»   Ad-tech platform Infomo announces a merger with Indian ad-tech platform TorcAI
    Source: ETBrand Equity
»   New survey says 54% Indians are against legalizing cryptocurrencies
»   Yami Gautam is brand ambassador for Purplle.com private label Good Vibes
    Source: Live Mint
»   EU to limit political ads, ban use of certain personal info
»   Centre's anti-pollution steps ad hoc, says Supreme Court
    Source: ET
»   Take strong stand against ads offering floor-wise sale: HC tells UT
    Source: TOI
»   European Union to limit political ads, ban use of certain personal info
    Source: BS
»   Apple confirms it runs ads for third-party apps, communicates with developers
    Source: India Today
»   EU rules aim for more transparency in targeted political ads
    Source: The Hindu
»   Dermalogica signs Neha Dhupia as brand ambassador
    Source: Financial Express
»   EU rules aim for more transparency in targeted political ads
    Source: Devdiscourse
»   Coimbatore, Tiruppur get CMDA-type urban bodies
    Source: New Indian Express
     
More National News
     
»   Watchmaker Sekonda's timely print ad takes aim at 'two-jobs Theresa' May
»   Co-op to run live ad on ITV to spotlight Community Fridges
    Source: The Drum
»   'They're in the way': Manchester rebels against grey advertising boxes
»   Cosmetic surgery ads aimed at under-18s to be banned in UK
    Source: The Guardian
»   Europe responds to Frances Haugen's Facebook revelations with a proposal for heavy restrictions on political ads
    Source: Fortune
»   The 2022 Polestar 2 is more appealing, affordable and repairable
    Source: TC
»   Why Fiverr believes it's finally time to bring back OOH advertising next year
    Source: Digiday
»   Hulu's ad-supported streaming plan costs just $1 per month to join
    Source: The Verge
»   Cosmetic surgery ads to be banned for under-18s
    Source: BBC
»   Apple Releases Cute Holidays Ad With Snowmen-And Surprising Moments
   

Source: Forbes

»   Democrat campaign committee ad lauding infrastructure bill features Russian airplane
    Source: Fox News
»   Global supply constraints will last until at least 2023, ad guru Maurice Levy predicts
    Source: CNBC
     
 
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