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7 May 2021 Volume 13 Issue No:22
 

Mam | Marketing

 
Covid relief: India Inc shows it cares, puts employees' wellbeing before profits  
As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of their way to show solidarity with their workforce.
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Mam | Marketing

 
Covid Care: Droom announces 1 cr budget to support fight against Covid  
Stepping up to take care of its employees during the devastating second wave of Covid2019, AI-driven online automobile marketplace Droom on Thursday announced Rs one crore budget for its new initiative - Droom Cares. As a part of this initiative, Droom will ensure sanitization of some healthcare facilities, police stations, clinics, pharmacies.  
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Mam | Media And Advertising

 
Publicis Worldwide India hires Radhika Burman as VP - strategic planning  
Publicis Worldwide India has brought on Radhika Burman as vice president - strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.  
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Mam | Media And Advertising

 
Gozoop onboards Sushil Anantharaman as media director  
Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying.  
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Mam | Media And Advertising

 
Streax Professional assigns digital duties to Grapes Digital  
Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai's office. As part of the mandate, the agency will be responsible for executing digital duties for the brand including content planning, creative support, media planning and buying and influencer marketing.    
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Mam | Media And Advertising

 
Glad U Came wins PR mandate for RichFeel  
PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel. The Mumbai-based agency will oversee RichFeel's media and brand enhancement duties and develop effective communication strategies to increase their public engagement.  
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Press Releases
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
» HDFC Life Partners with Sportskeeda for IPL 2021
More News From Indian Television
Amitabh Bachchan returns to host Kaun Banega Crorepati 13
At a time when the nation is reeling under the pall of the Covid2019 pandemic, TV audiences have been offered a ray of hope with the announcement of a new season of Kaun Banega Crorepati. The game show is one of the most popular programmes ever broadcasted on Indian television............................................................ Read More...
 
Illusion Reality Studioz partners with Kunal Kohli for Ramyug
After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list - MX Player's highly anticipated series Ramyug. Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of Ramayana that uses modern technology in a never-seen before manner to narrate the epic..................................................... Read More...
 
Fox Corp profits shoot up in Q3, despite ad revenue dip
Fox Corporation on Thursday reported increase in quarterly net income which rose to $582 million as compared to the $90 million reported in the prior year quarter. A change in how the TV broadcasting company valued some of its assets is being considered a key reason for the increase in net income. ............................................................. Read More...
 
More News From India
     
»   The marketing communication dilemma: India versus Bharat
»   Creativeland Asia founder Sajan Raj Kurup acquires 40% stake in Revenant Esports
    Source: ET BrandEquity
»   Adman Sajan Raj Kurup invests in gaming startup Revenant Esports
»   IPL suspension to hit advertising, digital sponsorships, fantasy gaming
    Source: Livemint
»   Delhi HC seeks CCI stand on Facebook, WhatsApp appeals
»   Tencent in talks with US to keep gaming investments
    Source: ET
»   WhatsApp-rival Signal tried to expose Facebook's targeted advertising business model, here's what happened next
    Source: FE
»   ViacomCBS beats quarterly revenue estimates on streaming, advertising boost
    Source: Reuters
»   Shraddha Kapoor in Rs 15k yellow spaghetti dress is fashionably chic in new ad
    Source: India Today
»   F&B professionals on the horror of losing their sensory arsenal to COVID-19
    Source: The Week
»   WhiteHat Jr withdraws Rs 20 crore defamation suit against critic
    Source: CNBC TV18
»   Facebook bans Signal after highlighting Instagram's ad-targeting practice
    Source: The Hindu
»   Gujarat: Complaint against ad promising 'pure air'
    Source: Indian Express
     
More National News
     
»   Scott Morrison targets Australian-Indian community with Facebook ads explaining travel ban
»   UK ministers urged to make tech giants responsible for scams
    Source: The Guardian
»   How Apple's latest iOS update could help Amazon's growing ad business
»   Facebook and Signal are fighting over an ad campaign. Here's why
    Source: CNBC
»   NBCUniversal Touts New Peacock Spotlight Ad Unit Plus Live, Linear Ad Insertion & Contextual Tools At NewFronts
    Source: Deadline
»   Apple boosts app store ad space following iOS 14.5 roll-out
    Source: The Drum
»   How To Use Retargeting Ads To Generate More E-Commerce Sales
    Source: Forbes
»   Apple and Facebook face off in an epic user privacy showdown
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: Fierce Video
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Caitlyn Jenner's punchy anti-Newsom ad is a preview of a big challenge for Dems
    Source: NY Post
»   George Clooney Reveals Brad Pitt Bedroom Shrine In Cheeky Charity Ad
    Source: Huffpost
     
 
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