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19 May 2021 Volume 13 Issue No:30
 

Mam | Marketing

 
Brands engage with consumers with WFH creatives  
The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted - be it eating out at our favorite restaurant with family or catching a movie in the theatre over the weekend, or simply hanging out with friends after work - all activities have become wishful nostalgia.
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Mam | Marketing

 
Tejinder Gill moves on from Truecaller, joins The Trade Desk  
Tejinder Gill has moved on from Truecaller where he was the vice-president of global sales (South Asia, MENA, and Sub Saharan Africa). Gill has now joined US based tech firm The Trade Desk as the general manager for India. He had announced his departure from Truecaller at the end of last year, after a nearly five years' association with the company.  
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Mam | Media And Advertising

 
Brandie appoints Junaid Hakim as national director, India  
Social media word-of-mouth marketing platform, Brandie, has appointed Junaid Hakim as national director for India. He will be based in Bengaluru. Hakim joins from MediaCom, where he was the general manager and headed the media mandate for Dell till November, 2020.  
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Mam | Marketing

 
Dinesh Nair appointed Director of Consumer Business for Lenovo India  
Chinese technology major Lenovo has appointed Dinesh Nair as the director of consumer business for the India region. Nair succeeds Shailendra Katyal, who was recently elevated as site leader for Lenovo India and managing director of Lenovo's PC and Smart Device business in India.  
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Mam | Media And Advertising

 
OMD India bags communications mandate for Cuemath  
OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath. The creative and marketing agency will drive Cuemath's business by generating targeted campaigns based on audience data and making a positive impact on the potential customers' brand recall.  
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Mam | Marketing

 
TVS Credit provides financial aid to families of employees succumbing to Covid  
Financial services provider TVS Credit Services Ltd has extended additional financial assistance under its Employee welfare program - Parivaar to support employees during the health crisis. The company had added several benefits to the welfare program during the initial outbreak of the pandemic.  
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Press Releases
» Top 10 Fittest Bollywood Actors
» NBA welcomes free vaccination drive for journalists
» Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
More News From Indian Television
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Clubhouse for android to arrive in India this Friday
Android users in India can finally come out of Clubhouse FOMO as the invite-only audio chat is debuting on Friday, after a week it launched the beta version in the US. As the start-up’s android expansion continues, it will roll out in Japan, Brazil, Russia on Tuesday, followed by India and Nigeria on Friday.............................................................. Read More...
 
Airtel reports growth for DTH, home broadband segment in Q4
Airtel Digital TV, Bharti Airtel's direct-to-home (DTH) segment has reported Rs 767.3 crore revenue in q4 FY21 compared to Rs 603.5 crore in the corresponding quarter of the previous financial year, clocking a 27 per cent year-on-year growth............ Read More...
 
Disney Plus' Falcon and Winter Soldier tops Nielsen's streaming chart
Netflix is the uncrowned SVOD king in the United States. This is what the latest report from US-based information, data, and market measurement firm Nielsen seems to suggest. According to Nielsen's data, the OTT giant enjoys an unquestionable lead compared to their competitors, Disney+ and Amazon Prime Video in all categories that include original series, movies, and acquired shows..................... Read More...
 
More News From India
     
»   How the role of branded content in the advertising landscape is evolving
»   How TVC plays an important role to recall brand name
    Source: Financial Express
»   Covid-19 drugmakers take on your favorite TV shows to tackle vaccine hesitancy
»   Former Apple engineer accuses company of defamatory statements over dismissal
    Source: Livemint
»   TV ad volumes rise 39% in Jan-April; coming months likely to be challenging
»   How legacy advertising agencies are struggling in the digital era
    Source: BS
»   Shaquille O'Neal Gets Alkaline Water Stake in Branding Pact
    Source: Bloomberg Quint
»   Rohit Mehta shares 5 advantages of digital marketing over traditional marketing
    Source: DC
»   Twitter asks users to protect its ad dollars in iOS 14.5 prompt
    Source: Zee News
»   Varun Dhawan announces partnership with health brand to support India's frontline warriors
    Source: The Hans India
»   'Chaos Monkeys' author calls Apple's statement on his departure defamatory
    Source: Indian Express
     
More National News
     
»   Will brands in Singapore ever get their ads culturally right? Creatives and ad execs weigh in
»   Ad of the Day: Guinness welcomes us all back to the pub, finally
    Source: The Drum
»   NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers
»   Covid-19 Drugmakers Take On Your Favorite TV Shows to Tackle Vaccine Hesitancy
    Source: WSJ
»   Why former Google ads boss Sridhar Ramaswamy is building an ad-free search engine
    Source: CNBC
»   Digital Marketing's Last Decade Is Digital Marketing's Lost Decade
    Source: Forbes
»   Muji is a beloved Japanese housewares brand. Why is it advertising its ties to forced labor?
    Source: Fast Company
»   In English-Speaking Nations, Ad Spend Surpasses Pre-Pandemic Q1
    Source: RBR
»   Yelp Ramps Up Spending on Ad Products to Boost Revenue
    Source: WSJ
     
 
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