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18 May 2021 |
Volume 13 Issue No:29 |
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Mam | Marketing
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Brands tap into kindness & empathy, as Covid takes a toll |
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Nothing about our lives or the world we dwell in today is like what we knew it to be, till a little more than a year ago. This is perhaps a good enough incentive for brands and advertisers to adapt to the present world - Not ignore the elephant in the room and accept the irrevocable, undeniable truth of our reality today.
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Mam | Marketing
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Ogilvy appoints Liz Taylor as global chief creative officer |
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Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman to hold the top position at the WPP's creative agency.
She replaces Piyush Pandey, who is taking on a new role as chairman of global creative. He will continue to serve as chairman of Ogilvy India. |
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Mam | Marketing
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Colgate-Palmolive Q4 net profit rises 54% to Rs 314 cr |
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Riding on higher sales, FMCG major Colgate-Palmolive India reported a 54.1 per cent jump in its net profit at Rs 314.6 crore for the quarter ended 31 March. The company had posted a net profit of ₹204.15 crore in the January-March quarter a year ago. |
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Mam | Marketing
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M&M hires Toru Saito as President & CEO of Mitsubishi Mahindra Agricultural Machineries |
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Home-grown multinational automotive manufacturing corporation Mahindra and Mahindra on Monday appointed Toru Saito as the president and CEO of Mitsubishi Mahindra Agricultural Machinery Co Ltd (MAM), Japan.
He will also be a representative director on the board of MAM, which has played a key role in establishing Mahindra as a global player in the area of tractor and farm implements. |
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Mam | Marketing
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E-grocery platform Grofers unveils its new logo |
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Online grocery shopping app grofers has announced a change in its logo. The brand has now decided to change its name to lowercase.
The online retailer took to its blog page to give an insight into the logo change, with a blog titled "Meet Our New Logo". |
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Mam | Marketing
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Mediabrands launches Mediabrands Content Studio in India |
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Mediabrands on Monday announced the launch of Mediabrands Content Studio (MBCS) to focus on creating content strategies for its clients in India. MBCS is a data-driven content practice which is built on the intelligence and insight that media provides, about which content can connects brands with people in the most compelling and personalized way. |
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Mam | Marketing
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Chimp&z Inc wins digital marketing mandate for Astral Ltd |
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Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives.
As per the mandate, the agency will be responsible for Social Media Management, SEO, paid media & website maintenance for Astral Pipes and Astral Foundation, and website maintenance for Astral Adhesives. |
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More News From Indian Television |
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| AT&T's Warner Media & Discovery Inc closing in on merger? |
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| The growing power of Netflix, Disney and Amazon and other larger media entities is forcing strange alliances on the industry. US telecom giant AT&T, which acquired Warner Media (then named Time Warner) for around $85 billion in 2018 is all set to fuse Warner Media with Discovery Inc, which itself is valued at around $16 billion with an enterprise valuation of $30 billion. ........... Read More... |
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| B4U Network launches Project Revive for Covid relief |
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| In the current scenario, where every section of the society has been impacted by the pandemic for over a year, help and relief have been of prime significance. People across sections have been deprived of appropriate healthcare, employment and education opportunities.................... Read More... |
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