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Mam | Marketing
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Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan' |
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Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant's flagship campaign India ki Apni Dukaan (India's own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India's Asli Dukaan (real/ original store). |
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Mam | Media And Advertising
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Cycle Pure Agarbathi's #PrayForEveryone film goes viral |
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In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms. |
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