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14 May 2021 Volume 13 Issue No:27
 

Mam | Marketing

 
Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'  
Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant's flagship campaign India ki Apni Dukaan (India's own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India's Asli Dukaan (real/ original store).
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Mam | Marketing

 
Havas partners with Wellcom Worldwide to launch Havas Studios  
Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.  
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Television | TV Channels

 
FMCG ad volumes show record growth amid pandemic threat  
In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).   
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Mam | Media And Advertising

 
Cycle Pure Agarbathi's #PrayForEveryone film goes viral  
In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.  
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Mam | Marketing

 
Oracle unveils world's first ad measurement tech for 3D in-game environments  
Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.   
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MAM | Media And Advertising

 
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories  
Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness.  
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Press Releases
» Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
More News From Indian Television
Pandemic helped us understand our true resilience: Blue Dart CMO Ketan Kulkarni
At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the shipments are moving in perfect conditions. ............. Read More...
 
Brands pay homage to the 'silent heroes' on International Nurses Day
Celebrated world over as the birthday of Florence Nightingale, 12 May or 'International Nurses Day' recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.......... Read More...
 
LG Electronics India pledges $5.5 million to support Covid-relief efforts
Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association with local government bodies and NGOs................... Read More...
 
More News From India
     
»   Apple says 'Chaos Monkeys' author hired in ads business has left company
»   International Advertising Association calls for empathy during the Covid-19 crisis
    Source: Indian Express
»   TV ad volume surges in Jan-Apr, to slow down in coming months
»   ByteDance hires thousands to Challenge e-commerce King Alibaba
    Source: Livemint
»   TV ad volumes rise 39% in Jan-April; coming months likely to be challenging
»   How legacy advertising agencies are struggling in the digital era
    Source: BS
»   Shaquille O'Neal Gets Alkaline Water Stake in Branding Pact
    Source: Bloomberg Quint
»   Rohit Mehta shares 5 advantages of digital marketing over traditional marketing
    Source: DC
»   Garmin India signs Mandira Bedi as the brand ambassador for its smartwatches and accessories
    Source: Jagran
»   Varun Dhawan announces partnership with health brand to support India's frontline warriors
    Source: The Hans India
»   KFC's new spot oozes with juicy love for fried chicken and brings back the 'Finger Lickin' Good' slogan
    Source: Afaqs
     
More National News
     
»   NBCU UNVEILS NEW AD CAPABILITIES AROUND E-COMMERCE AND ASKS VIEWERS TO VOTE FOR ADS
»   WATCH LEBRON JAMES SALSA DANCE IN HIS FIRST AD FOR MTN DEW
    Source: AD Age
»   10 Ways Virtual Reality Will Impact The Future Of Advertising
    Source: Forbes
»   The Beautiful Collision Of Advertising & Design
    Source: BandT
»   Muji is a beloved Japanese housewares brand. Why is it advertising its ties to forced labor?
    Source: Fast Company
»   GAA stars should refrain from working as gambling brand ambassadors Fianna Fail senator says
    Source: Irish Mirror
»   In English-Speaking Nations, Ad Spend Surpasses Pre-Pandemic Q1
    Source: RBR
»   Ad of the Day: Guinness welcomes us all back to the pub, finally
    Source: The Drum
»   Yelp Ramps Up Spending on Ad Products to Boost Revenue
    Source: WSJ
»   The Sun are advertising Harry Kane once again…
    Source: Football 365
     
 
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