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12 May 2021 Volume 13 Issue No:25
 

Mam | Marketing

 
Bisleri's Anjana Ghosh reveals why the beverage brand floated its own e-comm platform  
Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled Shop.Bisleri.com an online platform where a consumer can easily access a range of Bisleri products and subscribe to get hassle-free uninterrupted supplies.
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Mam | Media And Advertising

 
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO  
Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as executive chairperson.  
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Mam | Marketing

 
Health & wellness platform cure.fit rebrands as cult.fit  
Health and wellness platform cure.fit has undergone a rebranding and will henceforth be known as cult.fit. The rebranding will be effective from 11 May and will be reflected across all channels, including its app and social media accounts.  
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Mam | Media And Advertising

 
Starcom onboards Niti Kumar as chief operating officer  
Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency's offices.  
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Mam | Media And Advertising

 
Marriott on Wheels brings 'Good Food = Good Mood' to your homes  
Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions - from Monday Blues to Throwback Thursdays, our cravings keep our moods alive.  
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Mam | Media And Advertising

 
CoinSwitch Kuber assigns digital mandate to HiveMinds  
Hiveminds Innovative Market Solutions has been appointed by cryptocurrency investment platform CoinSwitch Kuber as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.  
Read More...  
   
 
Press Releases
» Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
More News From Indian Television
How MX TakaTak plans to sustain its initial success
MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps............................................................. Read More...
 
Sun TV Network donates Rs 30 crores towards Covid relief efforts
Sun TV Network is donating a sum of Rs 30 crores to provide relief to those affected by the second wave of the Covid2019 pandemic.  The donated amount will be spent on several initiatives currently underway in various states of India including, proceeds to the various programmes initiated by the Centre and state governments....................................................... Read More...
 
No accounts will be deleted because of the new update, says WhatsApp
Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts. .............................................................. Read More...
 
More News From India
     
»   Brands launch ad campaigns to celebrate International Mother's Day
»   Musk boosts his brand, and NBCUniversal's, on 'Saturday Night Live'
    Source: Livemint
»   The marketing communication dilemma: India versus Bharat
    Source: ET BrandEquity
»   How hyperlocal digital marketing is paving the way for a global marketing success
    Source: FE
»   Man says change Corona to Caronaa, Covid-19 to Covviyd-19 to end pandemic in bizarre ad
    Source: India Today
»   Delhi HC seeks CCI stand on Facebook, WhatsApp appeals
    Source: ET
»   How Swadeshi Brands Benefitted From Rabindranath Tagore's Iconic Stature
    Source: The Wire
»   COVID Has Orphaned Thousands of Children. Here's How You Can Help Them, Legally
    Source: News18
»   Facebook bans Signal after highlighting Instagram's ad-targeting practice
    Source: The Hindu
»   ViacomCBS beats quarterly revenue estimates on streaming, advertising boost
    Source: Reuters
»   To cool to be old school: Venkatesh Prasad on his 'Vengaboys' avatar in Cred ad
    Source: New Indian Express
     
More National News
     
»   How Apple's latest iOS update could help Amazon's growing ad business
»   Facebook and Signal are fighting over an ad campaign. Here's why
    Source: CNBC
»   CIA releases new 'woke' recruitment ad despite video fallout: 'I noticed a rainbow' on Brennan's lanyard
    Source: Fox News
»   UK ministers urged to make tech giants responsible for scams
    Source: The Guardian
»   Apple boosts app store ad space following iOS 14.5 roll-out
    Source: The Drum
»   Foo Fighters' Grohl - And His Mom - Usher Ram Into Post-Covid Ad Era
    Source: Forbes
»   T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: JPost
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Ten most famous athletes sponsored by Puma
    Source: Franchise Sports
     
 
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