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11 May 2021 Volume 13 Issue No:24
 

Mam | Marketing

 
How AR, VR is reshaping the world of advertising and marketing  
From wall paintings and posters to highly advanced digital medium tools, the world of marketing and advertising has undergone groundbreaking transformation over the years. And now, with the internet at customers' fingertips, marketers are making use of advanced technologies like virtual reality (VR) and augmented reality (VR) for their advertising campaigns. 
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Mam | Marketing

 
Dabur India net profit surges 34% to Rs 378 cr in Q4  
FMCG major Dabur India reported Rs 378 crore in net profit for the quarter ending 31 March 2021, a 34 per cent leap compared to Rs 281 crore during the same period a year earlier. The company reported a total income of Rs 2,421.77 crore in Q4, compared to Rs 1,941.13 crore in the corresponding quarter last year.  
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Mam | Media And Advertising

 
Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram  
Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram, currently executive director - customer development. The appointment will be effective 1 July 2021.  
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Mam | Marketing

 
'The world needs a breather': IAA appeals to the industry  
The India Chapter of the International Advertising Association (IAA) has appealed to all segments of the industry to take a deep breath and deal with all its stakeholders with understanding, empathy, and kindness in this hour of crisis.  
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Mam | Media And Advertising

 
Ogilvy India ECD Syed Mohammed Talha Nazim passes away  
Ogilvy India's executive creative director Syed Mohammed Talha Nazim has succumbed to Covid2019. The news of his demise was shared by Ogilvy's group creative director Divya Bhatia and others on professional networking platform LinkedIn.  
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Mam | Marketing

 
BridgeLabz onboards Ravichandran Ashwin as brand ambassador  
Tech employability incubator BridgeLabz has roped in cricketer Ravichandran Ashwin as its new brand ambassador. Ashwin will represent BridgeLabz in various capacities. BridgeLabz founder Narayan Mahadevan said, "Our association with Ashwin goes beyond a simple brand endorsement.  
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Mam | Media And Advertising

 
Nykaa onboards Vikas Gupta as CEO - B2B Business  
Flipkart's head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b business. The e-commerce portal posted the development on its LinkedIn page.  
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Press Releases
» Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
More News From Indian Television
How MX TakaTak plans to sustain its initial success
MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps............................................................. Read More...
 
Sun TV Network donates Rs 30 crores towards Covid relief efforts
Sun TV Network is donating a sum of Rs 30 crores to provide relief to those affected by the second wave of the Covid2019 pandemic.  The donated amount will be spent on several initiatives currently underway in various states of India including, proceeds to the various programmes initiated by the Centre and state governments....................................................... Read More...
 
No accounts will be deleted because of the new update, says WhatsApp
Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts. .............................................................. Read More...
 
More News From India
     
»   Brands launch ad campaigns to celebrate International Mother's Day
»   Musk boosts his brand, and NBCUniversal's, on 'Saturday Night Live'
    Source: Livemint
»   The marketing communication dilemma: India versus Bharat
    Source: ET BrandEquity
»   How hyperlocal digital marketing is paving the way for a global marketing success
    Source: FE
»   Man says change Corona to Caronaa, Covid-19 to Covviyd-19 to end pandemic in bizarre ad
    Source: India Today
»   Delhi HC seeks CCI stand on Facebook, WhatsApp appeals
    Source: ET
»   How Swadeshi Brands Benefitted From Rabindranath Tagore's Iconic Stature
    Source: The Wire
»   COVID Has Orphaned Thousands of Children. Here's How You Can Help Them, Legally
    Source: News18
»   Facebook bans Signal after highlighting Instagram's ad-targeting practice
    Source: The Hindu
»   ViacomCBS beats quarterly revenue estimates on streaming, advertising boost
    Source: Reuters
»   To cool to be old school: Venkatesh Prasad on his 'Vengaboys' avatar in Cred ad
    Source: New Indian Express
     
More National News
     
»   How Apple's latest iOS update could help Amazon's growing ad business
»   Facebook and Signal are fighting over an ad campaign. Here's why
    Source: CNBC
»   CIA releases new 'woke' recruitment ad despite video fallout: 'I noticed a rainbow' on Brennan's lanyard
    Source: Fox News
»   UK ministers urged to make tech giants responsible for scams
    Source: The Guardian
»   Apple boosts app store ad space following iOS 14.5 roll-out
    Source: The Drum
»   Foo Fighters' Grohl - And His Mom - Usher Ram Into Post-Covid Ad Era
    Source: Forbes
»   T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: JPost
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Ten most famous athletes sponsored by Puma
    Source: Franchise Sports
     
 
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