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8 March 2021 Volume 12 Issue No:79
 

Mam | Marketing

 
Mankind Pharma to go big on modern retail outlets in 2021  
Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com.  
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Mam | Marketing

 
Women's Day 2021: Brands inspire, bat for gender equality  
Every year in the countdown March 8, brands go all out to woo the 'fairer sex', leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.  
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Mam | Marketing

 
Guest column: Post Covid, food hygiene is the top priority for F&B brands  
One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for regulators, consumers and above all, food manufacturers and companies.  
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Mam | Marketing

 
Adidas celebrates Women's Day with Watch Us Move campaign  
In the run-up to International Women's Day, global sportswear giant Adidas has launched Watch Us Move - a campaign to celebrate womanhood and their freedom of movement. The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen.  
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Mam | Marketing

 
Central's new Insta-web series says #WomenWearItBetter  
Women's Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women's Day. Crafted by digital and influencer marketing agency NDMPL, the campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account - Women Wear It Better.  
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Mam | Media and Advertising

 
Shell shines a light on women's quest for mobility  
Shell India has unveiled its latest campaign, 'Great Things Happen When We Move', which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys.  
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Press Releases
» SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV
» ARNAB GOSWAMI ANNOUNCES THAT R. BANGLA WILL BE LIVE FROM TOMORROW, MAKING IT THE FASTEST NEWS TELEVISION LAUNCH
» Empowering women with extra-ordinary short films on ShortsTV
» Five of the Best Netflix Tips in 2021
More News From Indian Television
Republic TV playing victim, can't seek transfer of TRP scam probe: Mumbai police
The Mumbai police has charged that Republic TV, embroiled in the fake TRPs scandal, is trying to play "victim" and attempting to transfer the probe to the CBI while it is not named an accused before the trial court.................................. Read More...
 
NPCI & SBI Payments partner to launch RuPay SoftPoS
National Payments Corporation of India (NPCI) has partnered with SBI Payments to announce the launch of RuPay SoftPoS for millions of Indian merchants. This innovative solution has the capability to transform NFC enabled smartphones into merchant point of sale (PoS) terminals for the retailers.......................................... Read More...
 
Delhi HC stays PCI's order regarding ad in Hindustan newspaper
The Delhi high court stayed a directive passed by the Press Council of India (PCI) to government departments, which had effectively stopped government advertisements in some editions of the Hindi daily, Hindustan. The directions were passed by the court while hearing a plea filed by Hindustan Media Ventures Ltd, which had challenged the PCI's order, Live Law reported.................................... Read More...
 
More News From India
     
»   Google to stop targeting online ads based on browsing history
»   Post-pandemic reality: Ad rates go up by 10-15% for IPL's 14th edition
   

Source: BS

»   Women's Day 2021: Through innovative campaigns, brands give more teeth to female power
»   Zoom shots and blackouts: When the two Houses came home
    Source: Indian Express
»   Just Dial signs agreement with Star India to become co-presenting sponsor
»   Wipro Consumer to launch online-only brands from overseas portfolio in India
    Source: Livemint
»   The evolving face of TV advertising powered by IPL
    Source: ET Brand Equity
»   How Ranbir Kapoor turned into a quirky old man | See transformation pics
    Source: India TV News
»   Eavesdropper: Birds of a feather, FLoC together
    Source: FE
»   Akshay Kumar dons multiple looks in his latest ad; fans shower praises on him
    Source: Bollywood Bubble
»   Vishy officiating as match referee in Road Safety World Series
    Source: DC
     
More National News
     
»   Maryland's First-In-Nation Digital Ad Tax Could Catch On - If It's Legal
»   DoubleVerify Detects New Ad Fraud Scheme On Connected TV Devices That's Costing Advertisers Millions
    Source: Forbes
»   HBO Max promises 'elegant' advertising experience
»   Deeper Dive - How YouTube TV, Hulu + Live TV and others stack up after Q4
    Source: Fierce Video
»   Streaming Wars Could Shake Up TV's Ad Dollars
    Source: Variety
»   Spit Swapping, Hard Pants and Hope: New Ads Envision Post-Pandemic Life
    Source: NY Times
    Gannett and Snap Inc. Partner to Bring Local Businesses Innovative Ad Solutions
    Source: USA Today
    HBO Max to Offer a Cheaper Ad-Supported Option
    Source: Complex
»   Why doesn't Zoom have advertising in it?
    Source: Click Z
»   Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse
    Source: OA
     
 
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