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5 March 2021 Volume 12 Issue No:78
 

MAM | Media and Advertising

 
Adaptability & speed key factors to get through tough times: SBI General's Shefali Khalsa  
That India's banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well known.  
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Television | TV Channels

 
The second film of the #AajTakSabseTez campaign is out  
As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.  
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Mam | Marketing

 
Rebuilding consumer trust, meeting altered expectations: Brands on the 2021 challenge  
Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving reality, organisations too were forced to reassess and recalibrate their businesses in a bid to survive and grow.  
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iWorld | e-commerce

 
Amazon tweaks new app logo after comparison with Hitler's moustache  
If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides.  
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Television | TV Channels

 
Delhi HC directs Google to suspend HappyEasyGo's ad account  
The Delhi high court has directed Google to suspend an advertising account of travel booking website HappyEasyGo on its Ad Words programme, where companies bid for keywords to appear on top of search results.  
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Mam | Media and Advertising

 
Fittr brings on Kapil Mehta as head of marketing  
Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In his new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building and developing brand Fittr.  
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Mam | Media and Advertising

 
#DontMessAround with unprotected sex, says Manforce Condoms  
Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing on a larger responsibility of educating people to use condoms to steer clear of messy scenarios which arise due to unprotected sex.  
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Mam | Marketing

 
Publicis Groupe merges Indigo Consulting & PWW digital marketing teams  
Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.   
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Press Releases
» No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself
» Republic Bangla's promotional blitz ahead of launch
» A BLUNT STORY launches sustainable sandals that call out the elephant in the room - petrochemicals
» Quess Corp separates Chairman and MD roles, appoints new CFO
» 5 Steps to Send a Press Release to Journalists
More News From Indian Television
KabaddiAdda enters livestream partnership with K7 Tournament
KabaddiAdda will be live-streaming all the matches from 'K7', India's premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association Haryana (AKAH)................................. Read More...
 
Decoding Hotstuff's quirky hit campaigns for BFSI brands
With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium.......................................... Read More...
 
Publicis Groupe's Sweety Advani joins Wondrlab as CFO
Platform-first martech start-up Wondrlab has appointed Sweety Advani as its chief financial officer (CFO). She will be based in Mumbai, and will report to Wondrlab founder & CEO Saurabh Varma. Advani joins from Publicis Groupe, where she was the finance director for South Asia................................... Read More...
 
More News From India
   
»   Atomberg's maiden ad film travels back in time and asks 'Why Not?'
»   The evolving face of TV advertising powered by IPL
    Source: ETBrand Equity
»   Wipro Consumer to launch online-only brands from overseas portfolio in India
»   Google to stop selling ads based on your specific web browsing
    Source: Livemint
»   Kejriwal government befooling Delhi people through ads, accuses BJP MP Manoj Tiwari
    Source: New Indian Express
»   A raunchy new menswear ad has people speculating about the future of post-pandemic advertising
   

Source: Business Insider

»   MyJio Android app reportedly showing full screen ads, violating Google policies
    Source: BGR
»   IPL 2021: Parimatch signs former IPL star Dale Steyn as its brand ambassador
    Source: Inside Sport
»   Fast&Up On Boards Shilpa Shetty Kundra As Fitness Brand Ambassador
    Source: Businessworld
»   Akshay Kumar dons multiple looks in his latest ad; fans shower praises on him
    Source: Bollywood Bubble
     
More National News
»   HBO Max promises 'elegant' advertising experience
»   Deeper Dive - How YouTube TV, Hulu + Live TV and others stack up after Q4
    Source: Fierce Video
»   Maryland's First-In-Nation Digital Ad Tax Could Catch On — If It's Legal
»   DoubleVerify Detects New Ad Fraud Scheme On Connected TV Devices That's Costing Advertisers Millions
    Source: Forbes
»   Streaming Wars Could Shake Up TV's Ad Dollars
    Source: Variety
»   SNAPCHAT STRIKES DEAL TO SELL LOCAL ADS THROUGH NEWSPAPER GIANT GANNETT
    Source: AD Age
    Gannett and Snap Inc. Partner to Bring Local Businesses Innovative Ad Solutions
    Source: USA Today
    HBO Max to Offer a Cheaper Ad-Supported Option
    Source: Complex
»   Why doesn't Zoom have advertising in it?
    Source: Click Z
»   Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse
    Source: OA
     
 
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