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4 March 2021 Volume 12 Issue No:77
Metrological

MAM | Media and Advertising

 
Decoding Hotstuff's quirky hit campaigns for BFSI brands  
With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium.  
Read More...  

Television | TV Channels

 
The second film of the #AajTakSabseTez campaign is out  
As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.  
Read More...  

Mam | Marketing

 
Cookie crumbles: Oreo maker sues Parle over design infringement  
Mondelez-owned food manufacturer Intercontinental Great Brands, the maker of Oreo biscuits, has moved the Delhi high court against Parle Products, alleging that the design of one of its biscuit brands is similar to that of its popular offering.  
Read More...  

Television | TV Channels

 
Madhya Pradesh Tourism gets shot in the arm from Travelxp  
Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving audience.  
Read More...  

Mam | Marketing

 
Deepender Rana is new Kantar South Asia general manager  
Kantar has appointed Deepender Rana as general manager for its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana was leading Kantar's Insights business in greater China.    
Read More...  

Mam | Media and Advertising

 
Orra introduces 'Desired' with brand ambassador Disha Patani  
Diamond jewellery brand Orra has added a new category to its brand portfolio, targeted at millennials, by introducing its Desired collection. The launch aims to further expand their contemporary jewellery line for the growing base of young women consumers.  
Read More...  

Mam | Media and Advertising

 
Havas Creative India bags digital mandate for ITC's Bingo  
ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC's salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches.  
Read More...  
 
Press Releases
» Republic Bangla's promotional blitz ahead of launch
» A BLUNT STORY launches sustainable sandals that call out the elephant in the room - petrochemicals
» Quess Corp separates Chairman and MD roles, appoints new CFO
» 5 Steps to Send a Press Release to Journalists
More News From Indian Television
Madhya Pradesh Tourism gets shot in the arm from Travelxp
Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving audience.  ................................. Read More...
 
Pocket Aces' lifestyle channel presents first home makeover series
Pocket Aces' lifestyle channel Gobble and Flipkart Furniture have launched their first home makeover series - Home Genie. After entertaining millions with its many food and travel series like Love Travel Repeat, You Got Chef'd and Bazaar Travels........................................... Read More...
 
Gaana CEO Prashan Agarwal steps down
Gaana CEO Prashan Agarwal has stepped down after heading the music streaming service for five years. After an amazing five years of leading Gaana to be the No. 1 Music streaming service in India, I am stepping down from my role as CEO and am extremely grateful to my wonderful colleagues,................................. Read More...
 
More News From India
   
»   Maharishi Ayurveda rolls out new ad featuring Milind Soman
»   Manforce says 'Don't Mess Around' in its new campaign
»   Organic India appoints Akila Chandrasekar as head of marketing
    Source: ETTelecom
»   Varsities may not hike print ad spends post-covid
»   Google vows no new user tracking in Chrome ad data changes
    Source: Livemint
»   Mary Kom picked as chairperson of AIBA's champions and veterans committee
    Source: TOI
»   Explained: How Google plans to serve ads once cookies are dead
   

Source: Indian Express

»   Facebook to lift political advertising ban
    Source: HT
»   Kat Von D says she wishes her former makeup line would remove her initials from its brand altogether
    Source: Business Insider
»   GOELD Gets Awarded as India's Most Admirable Brand by The Brand Story
    Source: Fortune India
»   Delhi High Court Directs Suspension of HappyEasyGo.com Ad Account On Google, On MakeMyTrip Plea
    Source: Live Law
»   A legacy Japanese soy sauce brand wants to elevate Indian dishes
    Source: The Week
     
More National News
»   4 things you need to know about Disney's digital ad sales plan
»   A Week in Creative: Bodyform's 'Pain Museum' and the Ad Council's vaccine push
    Source: The Drum
»   Nielsen's Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising
    Source: Forbes
»   A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past 'Live P.D.' Era With 2,500 New Hours Of Programming
    Source: Dead Line
»   FFAW ad campaign focused on corporations and control
    Source: Journal Pioneer
    Ad industry needs to get smarter
    Source: Business Live
    Shaquille O'Neal Co-Founds New Ad Agency Focused on Diversity
    Source: WSJ
»   Disney Advertising unveils real-time ad exchange
    Source: Advanced Television
»   Updated AMA Policy on Advertising and Public Endorsement
    Source: Mirage News
»   Ad market expected to rebound after 11.6% fall in 2020
    Source: Shine
»   Judy Wald Found Talent for Advertising Agencies
    Source: WSJ
     
 
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