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3 March 2021 Volume 12 Issue No:76

MAM | Marketing

Viewership, fan engagement & brand visibility: Understanding the power of Cricket Live on TV  
The Indian Premier League (IPL) provides a fabulous bang for the buck. Many a marketer has testified to its effectiveness over the years and more so recently with the explosion in interest in the tournament.  
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Television | TV Channels

Ad volume growth on TV saw a 20% spike by end of 2020  
The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.  
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Mam | Marketing

Ratan Tata to exit Lenskart, makes a killing with 28X return on investment  
It's the basic rule of investing: buy and sell at the right price, at the right time. Mastery of this tenet is one of the reasons why Ratan Tata is among the most celebrated and venerated Indian businessmen.  
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Mam | Marketing

Ahead of IPO, Flipkart rejigs core leadership  
E-commerce giant Flipkart has brought on Hindustan Unilever's Hemant Badri as senior vice-president – supply chain as the Walmart-owned company readies itself for an Initial Public Offering (IPO) by the end of this year, to take advantage of booming online sales that has boosted valuations.  
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Mam | Media and Advertising

Doceree appoints McCann's Preetha Vasanji to lead new vertical  
Physician-only programmatic marketing platform Doceree has forayed into enterprise-level network solution with Doceree Engage, appointing Preetha Vasanji as SVP to lead the vertical in India.  
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Mam | Media and Advertising

Infectious Advertising elevates Chirag Raheja to head of copy  
Infectious Advertising has elevated Chirag Raheja to head of copy with immediate effect. In his new role, Raheja – previously a CD – will be responsible for raising the craft across brands in the agency's roster. He will also mentor young writers at the agency.  
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Mam | Media and Advertising

Wondrlab bags creative mandate for Emami's Navratna brands  
Martech start-up Wondrlab has bagged the creative duties for Emami's power brand Navratna. The business will be looked after by the agency's content platform. The new mandate covers integrated duties for two of the company's flagship brands, Navratna Cool Talc and Navratna Cool Oil.  
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Press Releases
» 5 Steps to Send a Press Release to Journalists
» Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron
» 'Discovering Odisha - India's Best Kept Secret' to air on WION
» DLF Avenue gets festive for its One-year Anniversary
More News From Indian Television
Our fiction & non-fiction shows will hold the fort against IPL: Colors' Manisha Sharma
A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors' marquee property Bigg Boss, whose season 14 dropped in October 2020................................. Read More...
Meesho calls on women entrepreneurs to take the social commerce dip
Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses........................................... Read More...
Getting a kick out of sneakers
We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).................................. Read More...
More News From India
»   Rakesh Bedi turns into a party animal in Panasonic's new campaign
    Source: ETTelecom
»   Exclusive photos! Hrithik Roshan looks suave as he gets clicked in the city for an ad shoot
    Source: TOI
»   Denim Ad Starring Deepika Padukone Accused of Copying Netflix Film Yeh Ballet's Studio Set-up
    Source: News18
»   Elon Musk-led SpaceX's job ad shows plan for Starlink factory in Texas

Source: Livemint

»   Hulu Poised to Pass ABC in Ad Sales, Marking New Era for Disney
    Source: Bloomberg Quint
»   Flipkart touts superior packaging in new grocery ad…
»   High on viewership, low on ad revenue: Bumpy road for kids broadcasters
    Source: AFAQS
»   Unacademy Ropes In Sachin Tendulkar As Brand Ambassador
    Source: EE Businessworld
»   T.N. govt.'s ad campaign not promotion of ruling party, EC tells HC
    Source: The Hindu
»   Spotify looking to bring Ad Studio to India
    Source: The Hindu Businessline
More National News
»   Apple IDFA Fallout Continues: Vungle Buys GameRefinery As Mobile Ad Networks Go Platform
    Source: Forbes
»   Banning online junk food ads a 'doomed-to-fail measure', says AA
    Source: The Drum
»   The Ads I Wish I'd Made: From Tide, IKEA, To Volvo, These Are The Brands Changing Culture
    Source: BandT
»   FFAW ad campaign focused on corporations and control
    Source: Journal Pioneer
    Ad industry needs to get smarter
    Source: Business Live
    Shaquille O'Neal Co-Founds New Ad Agency Focused on Diversity
    Source: WSJ
»   Now TV to run ads on catch-up for first time
    Source: Campaign Live
»   Digital advertising rules to be updated
    Source: Mirage News
»   Ad market expected to rebound after 11.6% fall in 2020
    Source: Shine
»   Broadcasting tech swaps stadium ads for regional advertising
    Source: New Atlas
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