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Mam | Marketing
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Tata Sons restores salaries, to greenlight pay hike soon |
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Salt-to-software conglomerate Tata Group's holding company Tata Sons has restored staff salaries across several operating entities and will likely announce pay increases in 2021. This comes after almost a year of top executives taking an estimated 20 per cent pay cut to hold down costs through the Covid-induced economic downturn. |
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Mam | Media and Advertising
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Here's how a family bonds over Mother Dairy ice creams |
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With summer around the corner, Mother Dairy has rolled out a new ice creams campaign #KhushiyonKiParampara that targets consumers across varied age groups.
Comprising three ad films, the campaign curates the thought of togetherness and family bonding while indulging in favoured flavours of ice creams. |
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Mam | Media and Advertising
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Runam Mehta joins HealthCube as chief growth officer |
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Technology-enabled diagnostics service provider HealthCube has appointed Runam Mehta as its chief growth officer. Mehta will chart the course for a market leading and beneficial technology driven product and explore scalable business solutions across segments, the company said. |
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Mam | Media and Advertising
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Kent RO assigns creative duties to Leo Burnett India |
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Water purifier brand Kent RO Systems has appointed Leo Burnett India as its integrated communications partner. The account will be handled by the agency's New Delhi office.
Leo Burnett will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances. |
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