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1 March 2021 |
Volume 12 Issue No:74 |
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Mam | Marketing
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Getting a kick out of sneakers |
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We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore). |
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Mam | Marketing
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MIB frames new guidelines for govt ads in outdoor media |
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Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost. |
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Mam | Marketing
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No more waiting: McDonald's makes birthdays special for leaplings |
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Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald's is curating an exclusive menu which will be only available to those born on the special day. |
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Mam | Marketing
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Surf Excel on celebrating a socially distant Holi |
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With Holi right around the corner, Surf Excel, the daag acche hain-brand, has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly man called Rancho. |
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More News From Indian Television |
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| Airtel Digital to buy 10% stake in Tata Group-led Ferbine |
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| Bharti Airtel's wholly-owned subsidiary Airtel Digital is all set to buy 10 per cent in Tata Group's Ferbine Pvt Ltd for Rs 50,000 cash. With this, the telecom major has joined the race to own a stake in the pan-India umbrella entity (PUE) which has been formed to rival the National Payments Council of India (NPCI).
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