Click here to View in Browser
1 March 2021 Volume 12 Issue No:74

Television | TV Channels

Aaj Tak launches #AajTakSabseTez campaign with classic art deco styled films  
The nation's undisputed No.1 news channel for 20 years, Aaj Tak marks the 20 year milestone in signature 'Sabse Tez Style'. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country.  
Read More...  

Mam | Marketing

Why Aaj Tak connected TV is a natural fit for a brand's marketing mix  
Orientbell's chief marketing officer Alok Agarwal is a veteran who has built brands across India and abroad. An alumnus of Indian Institute of Technology (IIT), Bombay and Indian Institute of Management (IIM), Bangalore.  
Read More...  

Mam | Marketing

Getting a kick out of sneakers  
We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).  
Read More...  

Mam | Marketing

MIB frames new guidelines for govt ads in outdoor media  
Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost.  
Read More...  

Mam | Media And Advertising

MIB directs halt of Toy Fair ad campaign in poll-bound states  
The ministry of information and broadcasting (MIB) has issued an advisory for private, cable and satellite channels and radio stations to immediately stop the broadcast of the 'Toy Fair' campaign in poll-bound states.  
Read More...  

Mam | Marketing

No more waiting: McDonald's makes birthdays special for leaplings  
Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald's is curating an exclusive menu which will be only available to those born on the special day.  
Read More...  

Mam | Marketing

Surf Excel on celebrating a socially distant Holi  
With Holi right around the corner, Surf Excel, the daag acche hain-brand, has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly man called Rancho.  
Read More...  
Press Releases
» 'Discovering Odisha - India's Best Kept Secret' to air on WION
» DLF Avenue gets festive for its One-year Anniversary
» Dreamcast hosts JLF, World's Largest Literature Festival, on their Virtual Event Platform
» Romedy Now presents the Indian television premiere of popular teen-drama film 'The Sun Is Also A Star'
More News From Indian Television
New GEC shows rollout to boost advertisers' sentiments?
Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.................................. Read More...
Centre sets 5 mn users as threshold for significant social media intermediaries
The government laid down new rules for social media platforms on Thursday, making a distinction between social media intermediaries and significant social media intermediaries. In a gazette notification, the government has specified five million registered users in India as the threshold for significant social media intermediaries........................................... Read for significant social media intermediaries........................................... d More...
Airtel Digital to buy 10% stake in Tata Group-led Ferbine
Bharti Airtel's wholly-owned subsidiary Airtel Digital is all set to buy 10 per cent in Tata Group's Ferbine Pvt Ltd for Rs 50,000 cash. With this, the telecom major has joined the race to own a stake in the pan-India umbrella entity (PUE) which has been formed to rival the National Payments Council of India (NPCI). .................................. Read More...
More News From India
»   RERA cracks the whip on real estate promoters over advertisements
    Source: New Indian Express
»   Levi's ad featuring Deepika Padukone goes viral, garners 4.5 mn views in a day
    Source: Livemint
»   FCI recruitment 2021: Advertisement for 89 posts of Medical Officer, Asst General Manager out, check details

Source: Financial Express

»   DYK Rana Daggubati Is A True Kabaddi Enthusiast & Brand Ambassador Of Pro Kabaddi League?
    Source: Republic World
»   Consumers will become increasingly agile and demanding: Deloitte
    Source: BS
»   Plant-based meat and dairy brands are wooing not vegans, but 'flexitarians'
»   IKEA touts the value of shared relationships in new ad…
    Source: AFAQS
»   Top marketers from service sector to decode 'Brands and Consumers: 2021 and Beyond' on March 3
    Source: Free Press Journal
More National News
»   Novartis' first Kesimpta ad push proffers break from relapsing MS 'drama'
    Source: Fierce Pharma
»   The response to Cadbury's Crème Egg 'gay kiss' ad petition is a sign of progress
»   CMA boss blasts Facebook and Google ad market 'duopoly'
    Source: The Drum
    'Nothing makes sense anymore': What's driving ad tech's latest consolidation wave
    Source: Digiday
»   Snap CEO Evan Spiegel Jabs Rivals, Anticipates Major Ad Revenue Gains At First Investor Day For Wall Street
    Source: Deadline
»   Ad tech company PubMatic stock pops 10% in first earnings report after December IPO
    Source: CNBC
»   IronSource acquires video and playable ad platform Luna Labs
»   Spotify to launch Spotify Audience Network, an audio ad marketplace
    Source: Tech Crunch
    Broadpeak introduces next generation of ad personalisation solution BkYou
    Source: Digital TV Europe
To ensure delivery directly to your inbox, please add to your address book today.