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Mam | Marketing
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Throwback Thursdays: A look back at game-changer ad campaigns over the years |
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IndianTelevision.com kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years - one campaign at a time. Be it in Print, Television, or Digital (in the recent past)- the medium is irrelevant so long as the messaging was crystal clear and the execution fantastic. |
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Mam | Marketing
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Cannes Lions Day 2: Indian agencies win eight more metals |
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Outdoing its seven Lions haul on day one of the Cannes Lions International Festival of Creativity 2021, Indian agencies clinched eight metals on day two, bringing the country's overall tally to 15.
The eight metals won include one Gold, four Silver and two Bronze Lions, with DDB Mudra Group's 'Project Free Period' campaign for Stayfree bagging India's second Gold Lion at this year's fest. |
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Mam | Media And Advertising
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Bharti Airtel announces Amrita Padda as chief people officer |
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Telecom giant Bharti Airtel on Wednesday announced the appointment of Amrita Padda as its chief people officer, with effect from 1 October. She will report to Bharti Airtel MD and CEO, Gopal Vittal.
Padda was previously associated with Hindustan Unilever for over two decades, where she handled the entire spectrum of human resources roles. |
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Mam | Marketing
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Health OK taps celebrities & influencers for its digital campaign |
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Health OK, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched an extensive digital campaign featuring celebrities and popular influencers.
The brand has collaborated with various celebrities including Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. |
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Mam | Marketing
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AcneStar face wash collaborates with music streaming platforms |
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AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music lovers from different demographics and create high recall value for the brand.
The new campaign is based on the #ThankYouHaters campaign, which was rolled out last year to fight against the rise in online trolling on social media. |
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