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24 June 2021 Volume 13 Issue No:56
Metrological

Mam | Marketing

 
Throwback Thursdays: A look back at game-changer ad campaigns over the years  
IndianTelevision.com kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years - one campaign at a time. Be it in Print, Television, or Digital (in the recent past)- the medium is irrelevant so long as the messaging was crystal clear and the execution fantastic.  
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Mam | Marketing

 
Cannes Lions Day 2: Indian agencies win eight more metals  
Outdoing its seven Lions haul on day one of the Cannes Lions International Festival of Creativity 2021, Indian agencies clinched eight metals on day two, bringing the country's overall tally to 15. The eight metals won include one Gold, four Silver and two Bronze Lions, with DDB Mudra Group's 'Project Free Period' campaign for Stayfree bagging India's second Gold Lion at this year's fest.  
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Mam | Media And Advertising

 
Bharti Airtel announces Amrita Padda as chief people officer  
Telecom giant Bharti Airtel on Wednesday announced the appointment of Amrita Padda as its chief people officer, with effect from 1 October. She will report to Bharti Airtel MD and CEO, Gopal Vittal. Padda was previously associated with Hindustan Unilever for over two decades, where she handled the entire spectrum of human resources roles.  
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Mam | Marketing

 
Health OK taps celebrities & influencers for its digital campaign  
Health OK, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched an extensive digital campaign featuring celebrities and popular influencers. The brand has collaborated with various celebrities including Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha.  
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Mam | Marketing

 
AcneStar face wash collaborates with music streaming platforms  
AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music lovers from different demographics and create high recall value for the brand. The new campaign is based on the #ThankYouHaters campaign, which was rolled out last year to fight against the rise in online trolling on social media.  
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Mam | Media And Advertising

 
Dabur India appoints Rahul Awasthi as executive VP - manufacturing  
Dabur India has appointed Rahul Awasthi as executive vice president - manufacturing. Awasthi was head of planning, technology, and innovation at HUL. He has 27 years of experience in the FMCG industry in the manufacturing, technology, innovation, and supply planning domain.  
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Press Releases
» ZEE Biskope set to launch 'Talent Camera Action' season 2
» Actor Mona Singh to return as host with &TV's Mauka-E-Vardaat
» ZEE BISKOPE announces World TV Premiere of Blockbuster Prem Pyaar Mein
» ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'
More News From Indian Television
Zee5 rolls out in the US, announces Canada as another focus market
Zee5, owned by Zee Entertainment Enterprises Ltd (Zeel) has forayed into the US market on Tuesday eyeing over five million South Asia diaspora audiences. The service has been priced at $6.99 per month, and at $84 per year. The streaming platform also announced a special discount for the student community, with the monthly pack priced at $4.99 instead of $6.99......................... Read More...
 
TRP Scam: Mumbai Police names Arnab Goswami as accused in chargesheet
Nine months after registering an FIR in the Television Rating Points (TRP) scam, the Mumbai Police on Tuesday submitted the chargesheet naming Republic TV's editor-in-chief Arnab Goswami as an accused.................... Read More...
 
RTL Group, Talpa Network merge to create a strong Dutch cross-media group
RTL Group and Talpa Network have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group. As the competition with global tech platforms grows, the merger will allow the combined group to step up investments in local content, technology, and data............... Read More...
 
More News From India
     
»   Fossil fuel firms face heat over 'greenwashing' ads
»   Nilon's campaign featuring Pankaj Tripathi highlights its new portfolio
    Source: ET Brand Equity
»   Closeup, Kellogg's and Bosch TV ads 'most effective' in 2020
»   Amazon India announces machine learning Summer School for engineering students
    Source: Live Mint
»   From automation to gamification, why mobile advertising is here for a dynamic future
    Source: Financial Express
»   Google in EU crosshairs again with advertising antitrust inquiry
    Source: CNBC TV18
»   5 ways to improve your thinking and take better career decisions
    Source: ET
»   Tesla downgrades range of brand new Model S Long Range
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   Sara Ali Khan makes a chic case in Rs 57k neon-green dress in new ad
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   HI appoints ad hoc committee to manage Odisha's hockey affairs
    Source: New Indian Express
     
     
More National News
     
»   Apple to drive China revenues with search ad launch
»   AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
    Source: Tech Crunch
»   Half of people in marginalized communities subject to ad stereotypes, says Unilever study
»   Are these the best mobile ads ever? The art of selling a cellphone
    Source: The Drum
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
    Source: Forbes
»   Winnipeg Cree influencer featured in Sephora's first Indigenous history month ad campaign
    Source: CBC
»   Signs of Better Days Ahead: GroupM Increases Ad Forecast
    Source: TV Technology
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Ad-supported mobile games attract the most committed players
    Source: Warc
     
 
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