Click here to View in Browser
21 June 2021 Volume 13 Issue No:53

Mam | Marketing

 
This Father's Day, brands tip their hats to Dads who know best  
Dad-A son's first hero, a daughter's first love. They are the warm, enduring presence in one's life who always have one's back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That's the indefinable role fathers play in their children's lives.  
Read More...  

Mam | Marketing

 
Canon India launches new TVC through the lens of a wedding photographer  
Canon India has launched a new regional TVC titled 'Weddings by Canon' that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer. The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand's commitment towards the wedding photography segment.  
Read More...  

Mam | Marketing

 
GUEST COLUMN: B2B brands need to think beyond lead generation  
In business-to-business (b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress on lead generation is not surprising, but working on the lowest hanging fruit is not a long-term strategy.  
Read More...  

Mam | Marketing

 
Sonu Sood named brand ambassador of Krishna's Herbal & Ayurveda  
Krishna's Herbal & Ayurveda has roped in Bollywood actor Sonu Sood as brand ambassador following his instrumental role in providing help and support to people during the pandemic. Krishna's Herbal & Ayurveda founder, Shrawan said, "We are so motivated by his actions. In the process of communicating with him to provide any help from us, we were informed that he contracted the virus.  
Read More...  

Mam | Marketing

 
OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables  
Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band. The association will include a 360-degree campaign and will be kick-started by a OnePlus x Jasprit Bumrah digital film on OnePlus India, YouTube, and Instagram.  
Read More...  

Mam | Marketing

 
Back on Track: Dream Sports Foundation lends support to sports professionals  
Dream Sports Foundation (DSF), the philanthropic arm of Dream Sports has successfully supported over 3,500 sports professionals across 29 sports during the pandemic as part of its Back on Track programme launched last year. Out of the 3,500 beneficiaries, 3,300 are current and retired athletes, over 100 are coaches, and more than 70 are sports support staff and journalists.  
Read More...  
 
Press Releases
» ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'
» Times Network announces 2nd Edition of Living Room Conclave - India Health Mission
» Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
More News From Indian Television
MX TakaTak co-powers the ninth edition of Miss Diva
Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor for this coveted pageant. The nationwide hunt to select representatives from across the country commenced on 11 June and aspirant divas can participate to transform their dreams into reality...................... Read More...
 
MIB amends Cable TV Rules for redressal of broadcast-related complaints
The Centre has amended the Cable Television Network Rules to provide for a three-layer statutory mechanism for the redressal of consumer's complaints relating to the content broadcast by TV channels. The Cable TV Networks (Amendment) Rules, 2021 was notified in an official gazette on Thursday......................... Read More...
 
SPN secures dynamic John Doe injunction to protect copyright of India's upcoming series
Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series. The order applies to India–Sri Lanka Men's International Series in July 2021 and the India–England Men's International Series in August and September 2021................ Read More...
 
More News From India
     
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   Amazon India announces machine learning Summer School for engineering students
»   New disclosure rules might cramp influencers' style starting today
    Source: Live Mint
»   From automation to gamification, why mobile advertising is here for a dynamic future
    Source: Financial Express
»   Google Pledges to Work With UK Regulator in Plan to Remove Browser Cookies
    Source: News18
»   5 ways to improve your thinking and take better career decisions
    Source: ET
»   Tesla downgrades range of brand new Model S Long Range
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   HI appoints ad hoc committee to manage Odisha's hockey affairs
    Source: New Indian Express
     
     
More National News
     
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
    Source: Forbes
»   Winnipeg Cree influencer featured in Sephora's first Indigenous history month ad campaign
    Source: CBC
»   Signs of Better Days Ahead: GroupM Increases Ad Forecast
    Source: TV Technology
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.