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17 June 2021 Volume 13 Issue No:51
Metrological

Mam | Marketing

 
PepsiCo takes Parle Agro to court over 'For the Bold' tagline  
PepsiCo India has filed a trademark violation case against Mumbai-based beverages major Parle Agro over the use of the tagline- 'For The Bold' by the latter for the beverage B Fizz launched last year. The US beverage and packaged food company moved the Delhi high court earlier this month claiming a trademark infringement with the multinational.  
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Mam | Media and Advertising

 
Nivea India appoints Ajay Simha as marketing director  
Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care portfolio across the Middle East and North Africa. He has over 15 years of overall experience in the field of sales and marketing, across various categories including personal care, male grooming, face, lip and sun care.  
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Mam | Marketing

 
The Trade Desk Launches in India, appoints Tejinder Gill as General Manager  
Global advertising technology firm, The Trade Desk has launched operations in India, and appointed Tejinder Gill as the company's India general manager. Gill will lead the company's business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet where Indian consumers are increasingly spending their time.  
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Mam | Marketing

 
PUMA Motorsport signs cricketer Yuvraj Singh as face of the brand in India  
Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the face of PUMA Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion. With this, Yuvraj also joins the brand's global league of legends like Thierry Henry, Boris Becker and Usain Bolt.  
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Mam | Media And Advertising

 
Wavemaker India wins media mandate for Luminous Power Technologies  
Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker India will manage the brand's traditional and digital media duties including media strategy & planning, media investment, media activation, and content.  
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Mam | Marketing

 
Saraf Furniture to hire 250 LGBTQ+ professionals for equality at workplace  
In a bold move, furniture brand Saraf Furniture has announced it will walk its own talk on championing LGBTQ+ rights at the workplace, by hiring around 200 to 250 professionals from this community in the financial year 2021-22, as a part of the brand's mission of 'equality in the workplace'.  
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Press Releases
» Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
» How to check if your payment app is reliable?
» KING OF REALITY TV PRINCE NARULA MAKES HIS WAY TO YOUR MOBILE SCREEN WITH FLIPKART VIDEO'S 'KHEL PAHELIYON KA'
More News From Indian Television
SonyLIV appoints Sreedhar Reddy Komalla as Telugu Content head
SonyLIV has appointed Sreedhar Reddy Komalla as Telugu Content head, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets. Sreedhar Reddy Komalla, also known as Madhura Sreedhar Reddy in Telugu film industry, is known for his exemplary contribution to Telugu cinema. . ...................... Read More...
 
discovery+ unveils special content line-up for sports fans
With the sporting action on a pause, fans are scrambling for ways to enjoy their favourite sports. Streaming platform discovery+ on Wednesday, unveiled its new content line-up with a host of gripping documentaries to keep the fans engaged, as they wait for the real action. ................ Read More...
 
TV show Shree Ganesh returns to Doordarshan after 19 years
Mythological shows gained immense popularity among television viewers during the pandemic. After Ramayan's dream run in 2020, another mythological show - Shree Ganesh is all set to return to the small screen this summer. The show produced by Zuby Kochhar and directed by Dheeraj Kumar was first launched on Sony in 2002. ...................... Read More...
 
More News From India
     
»   Amazon India announces machine learning Summer School for engineering students
»   New disclosure rules might cramp influencers' style starting today
    Source: Live Mint
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   From automation to gamification, why mobile advertising is here for a dynamic future
    Source: Financial Express
»   Google Pledges to Work With UK Regulator in Plan to Remove Browser Cookies
    Source: News18
»   5 ways to improve your thinking and take better career decisions
    Source: ET
»   Tesla downgrades range of brand new Model S Long Range
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   HI appoints ad hoc committee to manage Odisha's hockey affairs
    Source: New Indian Express
     
     
More National News
     
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
    Source: Forbes
»   Winnipeg Cree influencer featured in Sephora's first Indigenous history month ad campaign
    Source: CBC
»   Signs of Better Days Ahead: GroupM Increases Ad Forecast
    Source: TV Technology
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Clive Palmer anti-vaccine ads pulled over false claims about hundreds of deaths
    Source: The Guardian
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
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