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16 June 2021 Volume 13 Issue No:50

Mam | Marketing

 
Shifts in Consumer trends to look out for by 2030: Dentsu report  
Consumers are likely to prioritise concerns over climate change and data privacy, and look for 'Titan Brands' that fulfill all their lifestyle needs and technology up-gradation over the next decade, says a new report published by Dentsu International.  
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Mam | Media and Advertising

 
Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head  
Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head. Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board.  
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Mam | Marketing

 
Second Covid wave weakens consumer sentiments, anxiety at an all-time high  
Consumer anxiety is at its highest level since the coronavirus outbreak hit India last year, shows the latest round of consumer sentiment survey conducted by Boston Consulting Group (BCG).  
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Mam | Media and Advertising

 
Wondrlab ropes in Bilal Ansari as lead-data  
Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja.  
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Mam | Media And Advertising

 
izil Beauty onboards Nora Fatehi as global brand ambassador  
Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.  
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Mam | Marketing

 
NYUMI launches five new products for urban Indian women  
Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women.  
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Press Releases
» Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
» How to check if your payment app is reliable?
» KING OF REALITY TV PRINCE NARULA MAKES HIS WAY TO YOUR MOBILE SCREEN WITH FLIPKART VIDEO'S 'KHEL PAHELIYON KA'
More News From Indian Television
Sun TV Network's outlook for FY22 remains positive despite short-term headwinds
Sun TV Network has navigated the pandemic well through the FY21 despite initial setbacks as it ended q4 with Rs 449.88 crore profit, 80 per cent up year-on-year. While there could be short-term headwinds in ad revenue due to the second wave of the pandemic..................... Read More...
 
We are working towards a diverse content offering: Zee5's Nimisha Pandey
Zee5 has announced a partnership with TVF (The Viral Fever) as the platform looks at diversifying its library. In the last few months, ZEE's digital arm has stepped up its content game by acquiring blockbuster Radhe and buying rights for Friends: The Reunion to stream in India................ Read More...
 
V Raghunandan roped in as new TRAI secretary
The Telecom Regulatory Authority of India (TRAI) on Monday announced the appointment of V Raghunandan as the new secretary of the regulatory body. Raghunandan was working as a deputy director general at the Department of Telecommunications (DoT). ..................... Read More...
 
More News From India
     
»   Amazon India announces machine learning Summer School for engineering students
»   New disclosure rules might cramp influencers' style starting today
    Source: Live Mint
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   From automation to gamification, why mobile advertising is here for a dynamic future
    Source: Financial Express
»   Google Pledges to Work With UK Regulator in Plan to Remove Browser Cookies
    Source: News18
»   5 ways to improve your thinking and take better career decisions
    Source: ET
»   Tesla downgrades range of brand new Model S Long Range
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   HI appoints ad hoc committee to manage Odisha's hockey affairs
    Source: New Indian Express
     
     
More National News
     
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
    Source: Forbes
»   Winnipeg Cree influencer featured in Sephora's first Indigenous history month ad campaign
    Source: CBC
»   Signs of Better Days Ahead: GroupM Increases Ad Forecast
    Source: TV Technology
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Clive Palmer anti-vaccine ads pulled over false claims about hundreds of deaths
    Source: The Guardian
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
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