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15 June 2021 Volume 13 Issue No:49

Mam | Marketing

 
India's ad-revenue to rebound over 2020-25 with 13 % CAGR : MPA  
After a 27 per cent plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a CAGR of 13 per cent, said a new report released by Media Partners Asia (MPA) on Monday. According to the report- Asia Pacific Advertising Trends 2021, digital advertising is expected to benefit from India's expanding digital economy across online gaming, ed-tech.  
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Mam | Marketing

 
Manforce condoms rolls out a new ad ahead of Father's Day  
Manforce condoms has released a new ad ahead of Fathers' Day in continuation of its last year's campaign 'Better Endings' on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading to a sudden rise in the number of quarantine babies!  
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Mam | Marketing

 
Dentsu International launches sports marketing unit in India  
Dentsu International on Monday announced the launch of its sports marketing unit in India. Born out of the Dentsu Group, one of the world's largest marketing communications companies, the new unit will function under DSAsia in India.  
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Mam | Marketing

 
Havas Media Group India announces key elevations for senior management  
Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country. This year, the focus of the agency has largely been on the product offering and thus investing in people and consolidating client businesses under the global Mx operating system.  
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Mam | Media And Advertising

 
TCM Sports Management appoints Sudip Roy as EVP - New Business  
TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president - New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in sports, New IPs & Sports events, Media partnership - agencies & media owners, said the company on Monday.  
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Mam | Marketing

 
Aon brand replaces Anviti Insurance Brokers in India  
Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately.  
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Mam | Marketing

 
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director  
L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint national creative director, Rohit Malkani.  
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Press Releases
» Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
» How to check if your payment app is reliable?
» KING OF REALITY TV PRINCE NARULA MAKES HIS WAY TO YOUR MOBILE SCREEN WITH FLIPKART VIDEO'S 'KHEL PAHELIYON KA'
More News From Indian Television
OTT industry working on compliance with new IT rules
For the last few months, the new regulations introduced for over-the-top platforms at the beginning of this year, has been the talk of the town. As the new rules introduced by the government came into effect on 26 May, the industry is working towards complying with all the rules....................... Read More...
 
Zee5 strikes up partnership with TVF
OTT platform Zee5 has announced a content partnership with TVF (The Viral Fever). After introducing Radhe: Your Most Wanted Bhai and Friends: The Reunion last month, the platform has now amped up its existing robust content library with more content of inherently Indian stories that resonate with entertainment seekers across the country............... Read More...
 
Cable operators take steps to ease vaccination process for staff
Despite the imminent health risks, the cable industry employees have continued to work on the frontlines all through the pandemic. Now with vaccination drives in full swing across the country, leading cable operators, too, are taking a step ahead and getting their employees inoculated...................... Read More...
 
More News From India
     
»   Amazon India announces machine learning Summer School for engineering students
»   New disclosure rules might cramp influencers' style starting today
    Source: Live Mint
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   From automation to gamification, why mobile advertising is here for a dynamic future
    Source: Financial Express
»   Google Pledges to Work With UK Regulator in Plan to Remove Browser Cookies
    Source: News18
»   5 ways to improve your thinking and take better career decisions
    Source: ET
»   Tesla downgrades range of brand new Model S Long Range
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   HI appoints ad hoc committee to manage Odisha's hockey affairs
    Source: New Indian Express
     
     
More National News
     
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
    Source: Forbes
»   Winnipeg Cree influencer featured in Sephora's first Indigenous history month ad campaign
    Source: CBC
»   Signs of Better Days Ahead: GroupM Increases Ad Forecast
    Source: TV Technology
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Clive Palmer anti-vaccine ads pulled over false claims about hundreds of deaths
    Source: The Guardian
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
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