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11 June 2021 Volume 13 Issue No:47

Mam | Marketing

 
How do Influencers perceive the ASCI code on Influencer advertising  
The 14 June deadline for the Advertising Standards Council of India (ASCI) code on influencer advertising to be implemented is just around the corner, even as we reach out to some of the primary stakeholders- the social media influencers themselves.  
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Mam | Marketing

 
Mamaearth brings Sara Ali Khan and Amrita Singh together for its first TVC  
Personal care brand Mamaearth has released its first national television commercial featuring Bollywood actresses Sara Ali Khan and Amrita Singh. The yesteryear's actress will be seen in a TVC after a gap of 35 years. While Sara was recently announced as the Brand Ambassador for the Mamaearth haircare range.  
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Mam | Marketing

 
Visage Lines appoints Siddha Jain as business head-women division  
Visage Lines, owner of grooming brand Bombay Shaving Company on Thursday appointed Siddha Jain to lead the company's women's beauty and personal care business. Jain is an IITB and IIMB alumni, and joins the rapidly growing premium grooming company from Bain & Co., where she served technology and consumer goods businesses for over five years.  
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Mam | Media And Advertising

 
GroupM appoints Madhvi Pahwa as chief people officer, South Asia  
GroupM, WPP's media investment group on Thursday appointed Madhvi Pahwa as its new chief people officer for the South Asia region (APAC). Pahwa, previously chief people officer at Mindshare APAC was promoted into the role to lead the GroupM India talent team and develop the company's talent proposition for the region.  
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Mam | Marketing

 
Pitchfork Partners appointed communication strategy advisor for Jaycee  
Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative, the company said on Thursday.  
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Mam | Marketing

 
Doctors for You & Hotstuff join hands in fight against Covid  
Hotstuff Media Group has joined hands with Doctors for You (DFY), an Indian humanitarian organisation to help them with their overall communication strategy and campaigns with a focus on social media. The association is part of Hotstuff's CSR activity to help DFY to reach a wider audience and create the impact required to fight Covid-19.  
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Press Releases
» Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
» How to check if your payment app is reliable?
» KING OF REALITY TV PRINCE NARULA MAKES HIS WAY TO YOUR MOBILE SCREEN WITH FLIPKART VIDEO'S 'KHEL PAHELIYON KA'
More News From Indian Television
How television can increase time spent viewing with interactivity
With streaming video services like Netflix, Amazon, Disney+Hotstar, and Zee5 grabbing a majority of the headlines, and becoming the flavor of the moment, many believe that linear television in India is losing its moxie..................... Read More...
 
PE firm CVC Capital proposes to buy out ATP, WTA tennis tours
Changes may be afoot as far as broadcasting rights of professional male and female tennis calendars are concerned if reports emerging over the past two days are to be believed. Sky News first reported that Luxembourg headquartered private equity firm CVC Capital Partners is in unconfirmed talks with the Association of Tennis Professionals (ATP) and the Women's Tennis Association (WTA) to buy a 15 per cent stake into a new entity One Tennis which will combine their two itineraries............... Read More...
 
Get a jab, industry urges staff, workers as it resumes operations
With the second wave of the pandemic beginning to show signs of a slowdown, organisations across the country are gearing up to welcome their employees back to the office. But with the threat of a third wave looming large, they are taking no chances and making arrangements for their employees to get vaccinated on time. .................... Read More...
 
More News From India
     
»   How the global push for digital privacy will impact users, advertisers
»   LinkedIn unveils features to help marketers reach new users
    Source: Live Mint
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   From Food Darzee to EatFit, its raining healthy food brands this season
»   SoftBank seeks CCI approval for Swiggy investment
    Source: Financial Express
»   Google to Change Global Advertising Practices in Landmark Antitrust Deal
    Source: News18
»   Know real motive behind matrimonial ad of bride seeking vaccinated groom
    Source: DNA India
»   Uber to hire close to 250 engineers in India to expand tech, product teams
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   Ahmedabad takes a long shot - puts out ad on Olympics infra
    Source: Indian Express
     
     
More National News
     
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
»   14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
    Source: Forbes
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Clive Palmer anti-vaccine ads pulled over false claims about hundreds of deaths
    Source: The Guardian
»   Facebook's ad chief Carolyn Everson is leaving the company
    Source: CNBC
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
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