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10 June 2021 Volume 13 Issue No:46
Metrological

Mam | Marketing

 
62 % of urban internet users research for products online before purchase: GroupM & Amazon report  
Consumer behaviour and purchase patterns have undergone a drastic change over the last year. Around 62 per cent of urban internet users now prefer to research for products online, before making any purchase, according to the first-ever Search Advertising Playbook released by GroupM and Amazon Advertising India on Wednesday.  
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Mam | Marketing

 
Dentsu joins the World Business Council for Sustainable Development (WBCSD)  
Dentsu Group Inc. announced on Wednesday that the company and its group companies have become the newest member of the World Business Council for Sustainable Development (WBCSD) - a CEO-led organisation of 200 international companies working on a variety of issues related to sustainable development.  
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Mam | Marketing

 
Crompton appoints Pragya Bijalwan as Chief Marketing Officer  
Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer. Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.  
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Mam | Marketing

 
Great Learning launches "Naye Zamaane Ki Degree"  
Edtech company for higher and professional education Great Learning of launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.  
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Mam | Marketing

 
Mediacom wins media mandate for Ozone Overseas  
MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Ozone Enterprise group that offers Architectural Hardware solutions. The mandate was awarded after a multi-agency pitch and will be handled out of MediaCom's Gurgaon office.  
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Mam | Media And Advertising

 
Enormous wins the Communications mandate of Workex  
Independent creative agency, Enormous has bagged the communications mandate of Workex, a unified technology platform for hiring and managing Workforce for enterprises of various sizes, across sectors and every part of the country.  
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Press Releases
» Zee Chithramandir debuts as #1 free dish channel in Maharashtra
» How to check if your payment app is reliable?
» KING OF REALITY TV PRINCE NARULA MAKES HIS WAY TO YOUR MOBILE SCREEN WITH FLIPKART VIDEO'S 'KHEL PAHELIYON KA'
» Zee Telugu launches Vaidehi Parinayam, a unique story of love
More News From Indian Television
Bob Bakish, ViacomCBS and the streaming war
Over the last few weeks, a spate of mergers and acquisitions has taken the media and entertainment industry by storm. First WarnerMedia and Discovery, then Amazon and MGM - as the streaming war intensifies, US media giant ViacomCBS is also gearing up for a tough race, building one of the largest and diversified content slates.................... Read More...
 
SonyLIV sells 70 per cent inventory for Euro 2020
Much-awaited UEFA Euro 2020 will go live on SonyLIV. The platform is now ready to add a local touch to the tournament, by bringing it live in six different languages in India including Hindi, English, Tamil, Telugu, Malayalam, and Bengali....................... Read More...
 
Disney+ Hotstar to enter Thailand market on 30 June
Disney+Hostar has been a significant contributor to Walt Disney Co. (Disney)'s biggest OTT bet Disney+. Following its success in India and Indonesia, Disney+Hotstar is now rapidly expanding its footprints in the South East Asian market. Coming 30 June, the service will be operational in Thailand.............. Read More...
 
More News From India
     
»   How the global push for digital privacy will impact users, advertisers
»   LinkedIn unveils features to help marketers reach new users
    Source: Live Mint
»   Amaze Inverters and Batteries extends endorsement deal with Virat Kohli
»   Mastercard drops branding from Copa America amid Covid concerns
    Source: ET Brand Equity
»   From Food Darzee to EatFit, its raining healthy food brands this season
»   SoftBank seeks CCI approval for Swiggy investment
    Source: Financial Express
»   Google to Change Global Advertising Practices in Landmark Antitrust Deal
    Source: News18
»   Know real motive behind matrimonial ad of bride seeking vaccinated groom
    Source: DNA India
»   Uber to hire close to 250 engineers in India to expand tech, product teams
    Source: BS
»   Google fined EURO 220m in France over advertising abuse
    Source: BBC
»   India's 'Forest Man' Jadav Payeng is on a new mission to make Mexico greener
    Source: India Today
»   Tinnu Anand enjoys working with Kriti Sanon, says ad films are safe to shoot
    Source: TOI
»   Ahmedabad takes a long shot - puts out ad on Olympics infra
    Source: Indian Express
     
     
More National News
     
»   Broadcasters unite behind CFlight, a TV ad campaign measurement tool
»   Ad of the Day: Pandora celebrates female tribes in three short films
    Source: The Drum
»   Lincoln Project highlighting Flynn's coup comments in new ad
»   Democratic group launches seven-figure ad campaign on voting rights bill
    Source: The Hill
»   Why The IAB 2021 Digital Ad Ecosystem Report Is Crucial For Modern Retailers
»   14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
    Source: Forbes
»   UK broadcasters launch joint total TV advertising campaign measurement tool
    Source: Broadband TV News
»   Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company
    Source: WSJ
»   Clive Palmer anti-vaccine ads pulled over false claims about hundreds of deaths
    Source: The Guardian
»   Facebook's ad chief Carolyn Everson is leaving the company
    Source: CNBC
»   Google ad biz shenanigans smacked down by French competition regulators
    Source: The Register
»   Platforms roll out tipping features, vying for user engagement and ad dollars
    Source: Digiday
     
 
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