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30 July 2021 Volume 13 Issue No:82
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Specials | Event Coverage

 
Content Hub 2021: Content marketing - the most efficient tool for brand building  
With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year! At the fifth edition of the 'Content Hub 2021 - TV, Film, Digital Video, and Beyond' being organised by Indiantelevision.com.  
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Mam | Marketing

 
Parle emerges as India's Most Chosen FMCG Brand: Kantar India  
Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India. The report ranks the 'Most Chosen FMCG Brands' based on the Consumer Reach Points (CRP's), which consider the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.  
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Mam | Media And Advertising

 
Cinthol says 'Wake Up Alive' in its latest TV campaign  
Godrej Consumer Products Ltd's (GCPL) soap brand Cinthol has unveiled a new TV campaign 'Wake Up Alive' urging people to start every morning with the blast of its Cinthol Lime and Cinthol Cool Soap's freshness. The TVC, conceptualised by Creativeland Asia, takes viewers on a visual treat capturing varied landscapes.  
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Mam | Marketing

 
Stellantis announces new brand heads for Citroën & Jeep in India  
After the announcement of Roland Bouchara as CEO & managing director for Stellantis in India earlier in April, the automaker giant on Thursday announced key leadership appointments for its operations in India. Saurabh Vatsa and Nipun J Mahajan will now be responsible for its Citroën brand and Jeep Brand in India, respectively.  
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Mam | Media And Advertising

 
Pitchfork Partners bags PR mandate for Songfest India  
Content agency Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands, the agency said in a statement on Thursday.  
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Mam | Media And Advertising

 
HCL Technologies onboards Jill Kouri as new CMO  
HCL Technologies has announced the appointment of Jill Kouri as its global chief marketing officer (CMO). In her new role, Kouri will lead the company's global marketing programmes to advance HCL's focus on helping companies reimagine their business for the digital age.  
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Mam | Marketing

 
True Elements appoints Ved Agarwal as head of marketing  
Healthy food brand True Elements on Thursday announced the appointment of Ved Agarwal as head of marketing. In his new role, Agarwal will be responsible to fuel the demand-generation engine across online and offline channels, the company said in a statement.  
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Press Releases
» ZEE Biskope announces winners of Talent Camera Action Season 2
» Pitchfork Partners bags PR mandate for Songfest India
» Reliance's Puric Instasafe ropes in Elephant for brand design
» Digital Marketing - The Best Way To Create Branding
More News From Indian Television
Bomanbridge Media strikes global distribution partnership with IN10 Media Network
Singapore-based content distribution and production company Bomanbridge Media has signed a global distribution partnership with the Indian infotainment channel EPIC, from the house of the IN10 Media Network which has businesses in broadcast, digital, and production under its umbrella................................ Read More...
 
'Toofan' is Amazon Prime's most watched Hindi film within premiere week
Amazon Prime Video had recently streamed the world premiere of much-anticipated films across multiple languages. Now, the OTT giant has revealed the viewing data of films, series titles that performed well within their premiere weeks so far this year. ....................................... Read More...
 
Colors Tamil announces new comedy show with Robo Shankar
Regional GEC Colors Tamil, on Wednesday, announced the launch of a new spoof comedy, 'Kanni Theevu Ullasa Ulagam 2.0'. The one-hour show premieres on 1 August, Sunday, at 7 pm. Spread across four segments, 'Kanni Theevu Ullasa Ulagam 2.0' features actor-comedian Robo Shankar as King Jalsanandha, and other popular television artists including Madhumita, and Shakeela............................... Read More...
 
More News From India
     
»   Google primed to benefit from surge in online advertising
»   Instagram users under age 16 to get more privacy
    Source: Livemint
»   Ad industry rallies behind Jo Wallace after disparaging media reports
»   Giva ropes in Anushka Sharma as brand ambassador
    Source: ETBrand Equity
»   Google Parent Alphabet Reaches Record Quarterly Revenue, Profit In Ad Boom
»   How to Block Ad Tracking On Your iOS and Android Phone Through These Easy Steps
    Source: News18
»   Celebrity ad volume grows by 23% in H1 compared to pre-Covid period
    Source: FE
»   Instagram tweaks accounts to give young users greater private experience
    Source: BS
»   Facebook will restrict ad targeting of under-18s
    Source: ET
»   Riding on product price hikes, FMCG sector revenue growth to 10-12% this fiscal
    Source: TOI
»   Raj Kundra spent lakhs on advertising HotShots app: Mumbai Crime Branch
    Source: Mid-Day
»   Ad endorsement by celebs: Akshay Kumar leads screen time segment; Check other celebrities on the list
    Source: ZeeBiz
     
More National News
     
»   Ad-Tech Company AdTheorent Reaches $1 Billion SPAC Deal to Go Public
»   Google Revenue Surges as Online Advertising Market Thrives
    Source: WSJ
»   How Apple could build the world's greatest ad network - and save digital advertising
»   Spotify partners Nobull for audio advertising ahead of CrossFit Games 2021
    Source: The Drum
»   Instagram to default young teens to private accounts, restrict ads and unwanted adult contact
    Source: Tech Crunch
»   'I don't like it:' Biogen's latest Alzheimer's ad rouses fresh Aduhelm concerns-and some defense
    Source: Fierce Pharma
»   Google and Facebook dominate Spanish online ad market
    Source: Broadband TV News
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
    Source: Cnet
»   Google beats estimates as ad sales rise 70 percent
    Source: NY Post
»   NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
    Source: Fierce Video
»   Google advertising revenue rises 69% from last year
    Source: CNBC
     
 
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