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Mam | Print
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Govt ad spend on print falls by 54 % in last 3 years
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The government's expenditure on print advertisements has dropped by almost 54 per cent in the last three years.
According to the latest data presented in the Parliament, the government had spent Rs 429.55 cr in print advertisements in 2018-19, which decreased to Rs 295.05 cr in 2019-20, and further plummeted down to Rs 197.49 cr during the pandemic in 2020-21. |
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Mam | Marketing
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Godrej Expert Easy ropes in Saif Ali Khan as brand ambassador
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Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour.
The brand association with Saif Ali Khan will aim to drive penetration and awareness of this offering and shampoo hair colour category. |
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Mam | Media And Advertising |
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HDFC Life's new campaign urges smart financial planning |
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In its endeavour to create greater awareness about life insurance amongst consumers, HDFC Life has unveiled a new campaign, #KaroPooriTaiyaari. Through this video series, the life insurance brand Intends to encourage Indians to plan and secure their life's goals via responsible financial planning. |
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