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23 July 2021 Volume 13 Issue No:77
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Mam | Marketing

 
Dabur India forays into syrups & spreads segment with Dabur Honey Tasties  
FMCG major Dabur India on Thursday announced its foray into the syrups and spreads category with the launch of 'Dabur Honey Tasties'. The new product has been launched in two flavours - Chocolate and Strawberry. This honey-infused sweet, healthy, and 'no added sugar' take on the classic sugary chocolate and strawberry syrups is an extension of the company's popular healthcare brand Dabur Honey, it said in a statement.  
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Mam | Marketing

 
FCB India announces its newly elevated C-Suite leadership team  
FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure - FCB Ulka, FCB Interface and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the creative chairperson, has now announced its newly elevated C-Suite leadership team.  
Read More...  
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Mam | Marketing

 
boAt strengthens leadership team with three key appointments  
Homegrown top audio and consumer lifestyle brand boAT has strengthened its leadership team as it aims to deepen its manufacturing and supply chain network in India and drive business transformation. The company appointed Shashwat Singh as chief information officer, Ankur Sharma as chief financial officer, and Prashant Kamal as head of India manufacturing and supply chain.  
Read More...  
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Mam | Marketing

 
Bikano launches new range of evening snacks targeting northern HSM  
Packaged snacks brand Bikano has launched a new range of maida-based tea-time snacks targeting the northern Hindi-speaking market. With this move the company seeks to boost revenues, and further organise the segment while cementing its position as a key player.  
Read More...  
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Mam | Marketing

 
Zivame's body confidence campaign showcases freedom of women  
Intimate wear brand, Zivame announced the launch of its new brand campaign #DekhoMaineKyaKiya, encouraging women to give shape to their inner desires. The brand believes that the right intimate wear, made for every body type, is an enabler of one's personal style and body flair, and supports one to confidently push forward.  
Read More...  
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Mam | Media And Advertising

 
Jovees Herbal Care India appoints Rakhi Sharma as VP, marketing & e-commerce  
Jovees Herbal Care India has announced the appointment of Rakhi Sharma as vice president, marketing and e-commerce. Sharma will report to Jovees Herbal director Ujjawal Ahuja. In her new role, Sharma will be responsible to strengthen and further foster the company's marketing and e-commerce strategies in order to take Jovees Herbal to greater business growth, the company said in a statement.  
Read More...  
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Mam | Media And Advertising

 
Clix Capital brings on board Rakesh Kaul as CEO  
Clix Capital on Thursday announced the appointment of Rakesh Kaul as its new chief executive officer with effect from 16 August. As the CEO, he will be responsible for all business verticals, reporting directly to the board, the company said in a statement.  
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Press Releases
» Mankind Pharma releases anthem 2.0 to celebrate Covid heroes
» Your Guide to Understanding 70Trades
» McDonald's India - north & east launches specially curated minions menu
» Bombay Shaving Company announces R Ashwin as brand ambassador
More News From Indian Television
Bigg Boss 15 to premiere on VOOT on 8 August, Salman Khan unveils promo
The 15th season of Viacom18's high prized entertainment property Bigg Boss is all set to launch on VOOT on 8 August, announced Bollywood actor and Bigg Boss host Salman Khan in the show's latest promo released on Wednesday.......................... Read More...
 
ZEE set to onboard over 500 tech experts for digital hub in Bengaluru
Media and entertainment conglomerate ZEE Entertainment Enterprises Ltd (ZEE) is set to expand its digital footprint by setting up a cutting-edge technology hub in Bengaluru to drive innovation and exponential growth for its integrated platforms.................................... Read More...
 
SonyLIV unveils its line-up for the Tokyo Olympic Games
Tokyo 2020 Olympic Games, the much-awaited sporting spectacle will bring together the best of athletes from across the globe. The multi-sport global event which comprises 33 sports, 300+ events will go live on SonyLIV starting 23 July............................ Read More...
 
More News From India
     
»   FCB India announces new leadership, Debarpita Banerjee named CEO
»   Twitter's says Apple's changes to ad-tracking had 'lower than expected' impact on revenues
    Source: Livemint
»   Rapido's new campaign addresses public transport commuter woes
»   Publicis expects to return to pre-pandemic levels after Q2 growth
    Source: ETBrand Equity
»   Network 18 Media spurts after reporting Q1 PAT at Rs 122 cr
    Source: BS
»   As pandemic shutdowns scrapped ad spending, what's next for newspapers?
    Source: ET
»   Television ad volumes for June 2021 grew by 6% over June 2019
    Source: FE
»   Skipping the Olympics is 'not an option' for many advertisers
    Source: Indian Express
»   Mira Rajput recreates popular Nirma ad in white salwar kameez. See pics
    Source: India Today
»   AT&T Is Discussing Selling Xandr Ad Unit to India's InMobi
    Source: Bloomberg Quint
     
More National News
     
»   Ozone Project unveils digital ad engagement metric to give clearer view
»   As economies restart and ad spend goes up, demand for agency talent is on the rise
    Source: The Drum
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
»   Google's new Chromecast deal bundles in 3 months of ad-free HBO Max for $65
    Source: Cnet
»   NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
    Source: Fierce Video
»   McAuliffe releases his first general-election TV ad in Virginia governor's race
    Source: Washington Post
»   An Ad Executive's New Challenge: Selling the Vaccine
    Source: WSJ
»   Twitter beats revenue targets with ad improvements, shares jump 5%
    Source: CNBCTV18
»   Clayster named Zenni ambassador
    Source: Fierce Pharma
»   Kansas City Chiefs Megastar Patrick Mahomes Discusses Hectic Offseason, New Ad Campaign
    Source: Forbes
     
 
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