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26 January 2021 Volume 12 Issue No:51

Mam | Marketing

 
Brands' Republic Day campaign on social media  
While we all know the importance of Republic day, brands have taken this opportunity to put on their creative hats and roll out their contributions through Republic Day campaigns On this special day brands have chosen social media platforms like Facebook, Twitter, Youtube and Instagram to channelize their patriotism. 
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Mam | Marketing

 
Zivame pushes saree shapewear in its new spot  
Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk. Their latest campaign in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how their iconic Saree Shapewear was built to provide a better alternative.  
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Mam | Marketing

 
Havas Group India launches an internship program 'Havas Spark'  
Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled 'Havas Spark' is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a professional work environment at Havas that can lead to exciting career prospects in the future. 
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Mam | Marketing

 
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik  
Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.  
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Mam | Marketing

 
VMLY&R Commerce Encompass launches in India  
As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end "Creative Commerce Company" combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R's brand and customer experience offering.  
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Mam | Marketing

 
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale  
To educate the country about the fifth edition of the semi-annual "Grand Orange Bag Days (GOBD)" grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread.  
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Press Releases
» Wunderman Thompson India crowned 'Digital Agency of the Year' at IAMAI's 11th India Digital Awards
» Animal Planet ropes in A-Capella group RaagaTrippin' for a Republic Day special music video
» Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign
» Anushka Shetty starrer 'Nishabdam' to premiere on Zee Telugu
More News From Indian Television
Republic Media Network alleges collusion between Times Network & Congress
The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies............................................. Read More...
 
Dish TV India urges its subscribers to #GiftAConnection to help less privileged students
Dish TV India has launched an emotionally-charged unique initiative titled #GiftAConnection for DishTV and #Donate2Help for D2H. Through these campaigns, the company is trying to make a difference in the lives of thousands of students across India who want to study remotely but are not able to do that owing to the extended pandemic scenario.............................................. Read More...
 
MensXP unveils Republic Day Festival
With the Republic Day around the corner, MensXP has unveiled the Republic Day Festival from 22 January all the way until 26 January 2021. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more. .................. Read More...
 
More News From India
   
»   Ozone Group announces Cyriac Joseph as chief sales and marketing officer
»   IndiaFirst Life tells everyone to 'Just Chill' and invest in latest campaign
    Source: ET Brand Equity
»   Twitter's Trump ban puts stock at rock bottom of S&P 500
»   Google and Facebook should aid a news-business recovery
    Source: Live Mint
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Google, group of French publishers sign copyright news payment deal
    Source: BS
»   This Band's Live Mash-up of 90s Ad Songs at a Goa Restaurant will Make You Nostalgic
    Source: News18
»   18 years Old Kid who built Multi-million dollars Digital ad agency - Harsh Vardhan Sharma
    Source: Zee Biz
»   ProSieben says advertising rebound helps 2020 results
    Source: Reuters
»   Google's advertising practices targeted by EU antitrust probe
    Source: Telecom
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
     
More National News
   
»   S3 Advertising kicks off new year with raft of new business
»   Google and Facebook accused of limiting ad competition with 'sweetheart' deal
    Source: The Drum
    My Q&A About Ad Fraud With A Skeptical CMO
    From BIA Advisory Services: What To Expect In Local Media Advertising In 2021
    Source: Forbes
    Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
    Source: Variety
    Movie Theater Ad Company National CineMedia Taps Lawyers for Debt Talks
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   You can't buy COVID-19 vaccines online, so ignore that ad, text or email
    Source: CNet
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   RTL AdConnect and smartclip team up for ATV and video advertising solutions
    Source: Broadband TV News
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
 
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