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22 January 2021 Volume 12 Issue No:49

Mam | Media And Advertising

 
Decoding what Truecaller's #ItsNotOk campaign is all about  
Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as friends'; you're scared that you'll be accosted by unsolicited vulgar 'pics' from an unwanted 'admirer'. 
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Mam | Marketing

 
Jos Alukkas questions status quo of women in India  
South India-based jewellery brand Jos Alukkas has launched a powerful film on women's freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.    
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Mam | Media And Advertising

 
Gaurav Nijhawan elevated to Citi bank VP-marketing  
Investment bank and financial services corporation Citi has promoted Gaurav Nijhawan to the post of VP-marketing in India. He was earlier the AVP for brand marketing. A professional with over a decade of experience in the industry, Nijhawan joined Citi in 2016 as a brand manager. 
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Mam | Marketing

 
Why Medimix wants you to ditch glycerine soaps this winter  
Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap for smooth skin.   
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Mam | Marketing

 
Lowe's India names Shiwani Varma Vyas associate director corporate comms & CSR  
Lowe's India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR program for India.   
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Press Releases
» Enterr10 Network's Bhojpuri Cinema celebrates Republic Day with 'Farz'
» Betterplace appoints Pitchfork Partners as their strategic communication consultant
» Hamdard Laboratories launches twelve new Unani medicines
» Anushka Shetty starrer 'Nishabdam' to premiere on Zee Telugu
More News From Indian Television
TRP scam: BARC ex-CEO Partho Dasgupta denied bail again
A sessions court in Mumbai has rejected the bail plea of former CEO of BARC (Broadcast Audience Research Council) Partho Dasgupta, who is currently in judicial custody following arrest due to his alleged involvement in the TRP manipulation racket. Dasgupta's lawyers have said that they would now move the Bombay high court............................................... Read More...
 
Petition in SC against Amazon Prime Video's Mirzapur
A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities........................................................ Read More...
 
Cartoon Network gets Cosmos-Maya's Dabangg cartoon show
Iconic cop Chulbul Pandey is coming to the small screen in an animated avatar with the quirky and exciting new cartoon called Dabangg - The Animated Series. Produced by Cosmos-Maya, the show is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia's kids TV channel Cartoon Network in mid-2021............................................................. Read More...
 
More News From India
   
»   Ozone Group announces Cyriac Joseph as chief sales and marketing officer
»   IndiaFirst Life tells everyone to 'Just Chill' and invest in latest campaign
    Source: ET Brand Equity
»   Twitter's Trump ban puts stock at rock bottom of S&P 500
»   Google and Facebook should aid a news-business recovery
    Source: Live Mint
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Google, group of French publishers sign copyright news payment deal
    Source: BS
»   This Band's Live Mash-up of 90s Ad Songs at a Goa Restaurant will Make You Nostalgic
    Source: News18
»   18 years Old Kid who built Multi-million dollars Digital ad agency - Harsh Vardhan Sharma
    Source: Zee Biz
»   ProSieben says advertising rebound helps 2020 results
    Source: Reuters
»   Google's advertising practices targeted by EU antitrust probe
    Source: Telecom
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
     
More National News
   
    My Q&A About Ad Fraud With A Skeptical CMO
    From BIA Advisory Services: What To Expect In Local Media Advertising In 2021
    Source: Forbes
»   S3 Advertising kicks off new year with raft of new business
»   Google and Facebook accused of limiting ad competition with 'sweetheart' deal
    Source: The Drum
    Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
    Source: Variety
    Movie Theater Ad Company National CineMedia Taps Lawyers for Debt Talks
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   You can't buy COVID-19 vaccines online, so ignore that ad, text or email
    Source: CNet
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   RTL AdConnect and smartclip team up for ATV and video advertising solutions
    Source: Broadband TV News
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
 
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