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21 January 2021 Volume 12 Issue No:48

Mam | Media And Advertising

 
Outgoing Truecaller VP Tejinder Gill talks about his days at the company  
Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice for many advertisers to reach their audience. 
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Television | TV Channels

 
#IndiaTaiyarHai to welcome England cricket team, says Star Sports  
After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month adventure that gets underway from 5 February 2021. As India opens its doors to sporting events, Star Sports has launched the campaign #IndiaTaiyarHai to the excitement and eagerness of viewers and fans, waiting to welcome home their favourite cricket heroes.   
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Mam | Marketing

 
Amway Forays into vegetable & fruit hygiene segment  
FMCG direct selling company Amway India has forayed into food hygiene category with Amway Home Fruit & Veggie Wash. The launch builds on on its expertise in-home-care solutions and in its endeavour to cater to the growing need for hygiene care products. 
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Mam | Marketing

 
Naman Surana is FoxyMoron's new national business director  
Digital advertising agency FoxyMoron has appointed Naman Surana as its national business director. In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact.  
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Mam | Media And Advertising

 
Digital Refresh wins digital mandate for Adani Wilmar  
Digital Refresh Networks has secured the digital mandate for consumer essential brands, Adani Group for Kings Oils, Alife, and Fortune Suposhan'- a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office.  
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Mam | Marketing

 
IdeateLabs appoints Lokesh Shah as VP - brand solutions  
IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as vice president - brand solutions. He will be based out of the agency's Mumbai office and will be reporting to director Vrutika Dawda. Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns.  
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Press Releases
» RB relaunches Colin with the added benefit of germ removal
» Bottle Openers wins the digital mandate for the Jaipur Literature Festival 2021
» Gas-O-Fast is all set to rule the market with new marketing strategies for 2021
» Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC
More News From Indian Television
ZeeL names Ashok Namboodiri chief business officer for international business
Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business. In line with the Zee 4.0 approach, the company aims at maintaining a strategic focus on international markets in order to realise the strong opportunities for growth.............................................. Read More...
 
Vidnet 2021: Technological advancements are a two-way street
The unprecedented growth and breakthrough of OTT platforms in Coronavirus-struck 2020 has been undeniably unprecedented. Streamers worldwide have reported a huge spike in traffic, with folks shelling out bucks hand over fist to keep themselves entertained in the age of social distancing....................................................... Read More...
 
Sunil Doshi & Rainshine Entertainment partner to launch Manzar Studios
Media veteran and creative entrepreneur Sunil Doshi has joined forces with Rainshine Entertainment to create Manzar Studios, which aims to bring global stories to Indian audiences along with creating content locally. The Indian content ecosystem is going through rapid changes - be it storytelling, consumption or distribution; Manzar Studios' goal is to be at the centre of this storm............................................................ Read More...
 
More News From India
   
»   Post-Digital Advertising: What Happens When We Unleash the True Power of Technology on Advertising
»   Moms Outdoor Media Solutions appoints Prashant Mishra as VP, north and east
    Source: ET Brand Equity
»   Google and Facebook should aid a news-business recovery
»   When WhatsApp chats open up a can of worms
    Source: Live Mint
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Sebamed gets relief from Bombay HC in ad war with Hindustan Unilever
    Source: BS
»   This Band's Live Mash-up of 90s Ad Songs at a Goa Restaurant will Make You Nostalgic
    Source: News18
»   Chumbak says over 50% of sales now come via online
    Source: The Hindu
»   Turkey slaps ad ban on Twitter under new social media law
    Source: Telecom
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
     
More National News
   
    From BIA Advisory Services: What To Expect In Local Media Advertising In 2021
    How Marketers Should Sue Vendors For Ad Fraud
    Source: Forbes
»   Google and Facebook accused of limiting ad competition with 'sweetheart' deal
»   How are rich media ads different from other ad formats?
    Source: The Drum
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   Maryland Democrats to override Hogan veto on digital ad sales tax
    Source: Washington Times
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
 
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