Click here to View in Browser
20 January 2021 Volume 12 Issue No:47

Mam | Marketing

 
Bombay HC allows Sebamed's filmstars kee nahi, science kee suno campaign  
The Bombay high court has permitted German personal care brand Sebamed to continue with its advertising that calls out HUL brands Lux, Pears, and Dove along with Santoor for their harmful pH levels. HUL had moved the court against the ads, claiming that they "disparaged" and "denigrated" soaps under its umbrella.  
Read More...  

iWorld | OTT

 
OTT summit Vidnet returns with first virtual edition  
Indiantelevision.com's flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners; miptv and mipcom are the community partners.  
Read More...  

Mam | Media And Advertising

 
Ranjan Bargotra on his time at Crayons Advertising  
After spending 34 years in the branding & advertising industry, and 24 heading The Crayons Network, Ranjan Bargotra called it quits in 2020. His long-stint at the agency saw him leading teams handling big accounts like Kajaria, Apollo, Kohinoor, Fortis, SBI, Air India, and political parties including BJP and Congress. 
Read More...  

Mam | Media And Advertising

 
Urban Company appoints Abhinav Tyagi as SVP - marketing  
Urban Company (formerly UrbanClap) has brought on Abhinav Tyagi as SVP - marketing. The appointment is in sync with the company's efforts to invest in and attract world-class leadership to further accelerate business growth.  
Read More...  

Mam | Marketing

 
All-new MG Hector 2021 says 'It's a Human Thing to Evolve'  
Following the launch of the all-new MG Hector 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named It's a Human Thing to Evolve, builds on the idea of MG Hector's It's Human Thing.  
Read More...  

Mam | Marketing

 
RB relaunches Colin with the added benefit of germ removal  
RB (Reckitt Benckiser), relaunched Colin, India's No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer.  
Read More...  
   
 
 
Press Releases
» RB relaunches Colin with the added benefit of germ removal
» Bottle Openers wins the digital mandate for the Jaipur Literature Festival 2021
» Gas-O-Fast is all set to rule the market with new marketing strategies for 2021
» Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC
More News From Indian Television
Zee 24 Ghanta gears up for West Bengal polls coverage
Zee 24 Ghanta has announced a comprehensive programming line-up to bring "encyclopaedic coverage" of the West Bengal Assembly elections to its viewers. The robust program schedule comprises of 13 new shows spanning over 2,700 hours. ............................................. Read More...
 
Warner Music signs distribution deal with Sky Digital India
Warner Music India has struck an exclusive distribution agreement with Punjabi music content consortium and aggregator Sky Digital India.  Distribution of Sky Digital's repertoire outside India will be handled by ADA, Warner's independent artist and label services division, while Warner Music India will handle distribution within the country...................................................... Read More...
 
Ticket To Hollywood brings 'Jumanji: The Next Level' in the language of your choice
In one of the biggest festive offerings on television for 2020, Zee's newest pan-network property, 'Ticket To Hollywood' enthralled a whopping 29 million viewers with  the premiere of Vin Diesel's Bloodshot across 12 channels and in ten languages........................................................... Read More...
 
More News From India
   
»   Post-Digital Advertising: What Happens When We Unleash the True Power of Technology on Advertising
»   Moms Outdoor Media Solutions appoints Prashant Mishra as VP, north and east
    Source: ET Brand Equity
»   Google and Facebook should aid a news-business recovery
»   When WhatsApp chats open up a can of worms
    Source: Live Mint
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Sebamed gets relief from Bombay HC in ad war with Hindustan Unilever
    Source: BS
»   This Band's Live Mash-up of 90s Ad Songs at a Goa Restaurant will Make You Nostalgic
    Source: News18
»   Chumbak says over 50% of sales now come via online
    Source: The Hindu
»   Turkey slaps ad ban on Twitter under new social media law
    Source: Telecom
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
     
More National News
   
»   Google and Facebook accused of limiting ad competition with 'sweetheart' deal
»   How are rich media ads different from other ad formats?
    Source: The Drum
    From BIA Advisory Services: What To Expect In Local Media Advertising In 2021
    How Marketers Should Sue Vendors For Ad Fraud
    Source: Forbes
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   Maryland Democrats to override Hogan veto on digital ad sales tax
    Source: Washington Times
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
 
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.