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19 January 2021 Volume 12 Issue No:46

Specials | Forecast

 
#Forecast2021: Rural consumption to rule the roost, says Parle's BK Rao  
In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not). Parle Products' BK Rao remembers how the brand activated its factories, managed permissions at state, central and district level to ensure that the production stayed afloat and they were able to deliver the biscuit throughout the country. 
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iWorld | OTT

 
OTT summit Vidnet returns with first virtual edition  
Indiantelevision.com's flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners; miptv and mipcom are the community partners.  
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Mam | Marketing

 
82.5 Communications wins creative mandate for Slice  
82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business. 82.5 Communication CEO & co-chairperson Kapil Arora said, "The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. 
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Mam | Marketing

 
Matrimony.com appoints Arjun Bhatia as CMO  
Matrimony.com has bolstered its leadership team with the appointment of Arjun Bhatia as chief marketing officer. A seasoned marketing professional, Bhatia has 18 years of experience in establishing and scaling marketing functions at global companies across e-commerce, smartphones, consumer electronics, FMCGs and technology industries.  
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Mam | Marketing

 
Pratik Gandhi relates how a Duroflex mattress helped him sleep better  
Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress. In the video, Gandhi recounts his experience while shopping for a mattress, highlighting how consumers are often persuaded to buy into an unbranded mattress through many persuasive techniques.  
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Mam | Marketing

 
Wavemaker India bags consolidated media duties for Zydus Wellness  
Consumer nutrition company Zydus Wellness has consolidated its media duties with Wavemaker India. The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.  
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Press Releases
» Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC
» AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028
» Zee Picchar celebrates Sankranti with Picchar Suggi, 34 Premieres in 11 Days
» 'What Killed Maradona?' Exclusive Investigation Reveals What Fuelled and Destroyed One of the World's Greatest Players
More News From Indian Television
Nimisha Pandey to head Hindi originals for Zee5
ZeeL has roped in National award-winning writer and director Nimisha Pandey to head the Hindi originals for its digital entertainment platform, Zee5. In this role, she will be responsible for creating quality original content for the OTT............................................. Read More...
 
OTT summit Vidnet returns with first virtual edition
Indiantelevision.com's flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners; miptv and mipcom are the community partners..................................................... Read More...
 
Arnab Goswami slams NBA over Republic TV suspension call
This afternoon, National Broadcasters Association (NBA) demanded for the suspension Republic TV's IBF membership in light of the leaked transcripts of the channel's MD and editor-in-chief Arnab Goswami's WhatsApp chats with former BARC CEO Partho Dasgupta.......................................................... Read More...
 
More News From India
   
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
»   Facebook and Google's secret ad deal designed to thwart competition
    Source: ET
»   Advertisers wary as television rating scandal swirls
»   Can Google fix the $108 billion news industry it helped break?
    Source: Live Mint
»   Idemia appoints Matthew Foxton as regional president for India
»   ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5
    Source: ET Brand Equity
»   IAMAI India Digital Summit: Watch IT Minister Ravi Shankar Prasad speak on 'digital' Atmanirbhar Bharat
    Source: Financial Express
»   Top headlines: 380,000 vaccinated so far, round-2 of Sebamed-HUL ad war
    Source: BS
»   Chumbak says over 50% of sales now come via online
    Source: The Hindu
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
»   'Old is gold': Video of a mashup of 90s' ad jingles is winning the internet
    Source: New Indian Express
     
More National News
   
    How Marketers Should Sue Vendors For Ad Fraud
    How Pencil Aims To Automate The Secret Sauce Of Advertising
    Source: Forbes
»   Meet The Drum Awards for Digital Advertising 2021 jury
    Source: The Drum
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    These 6 browser extensions will protect your privacy online
    Source: Tech Crunch
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   Ad-supported Hulu is only $2 for college students
    Source: The Verge
»   Maryland Democrats to override Hogan veto on digital ad sales tax
    Source: Washington Times
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
 
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