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Specials | Forecast
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#Forecast2021: Rural consumption to rule the roost, says Parle's BK Rao |
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In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).
Parle Products' BK Rao remembers how the brand activated its factories, managed permissions at state, central and district level to ensure that the production stayed afloat and they were able to deliver the biscuit throughout the country. | |
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iWorld | OTT
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OTT summit Vidnet returns with first virtual edition |
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Indiantelevision.com's flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners; miptv and mipcom are the community partners. |
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Mam | Marketing
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82.5 Communications wins creative mandate for Slice |
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82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business. 82.5 Communication CEO & co-chairperson Kapil Arora said, "The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. | |
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Mam | Marketing
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Matrimony.com appoints Arjun Bhatia as CMO |
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Matrimony.com has bolstered its leadership team with the appointment of Arjun Bhatia as chief marketing officer. A seasoned marketing professional, Bhatia has 18 years of experience in establishing and scaling marketing functions at global companies across e-commerce, smartphones, consumer electronics, FMCGs and technology industries. |
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Mam | Marketing
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Pratik Gandhi relates how a Duroflex mattress helped him sleep better |
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Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.
In the video, Gandhi recounts his experience while shopping for a mattress, highlighting how consumers are often persuaded to buy into an unbranded mattress through many persuasive techniques. |
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