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18 January 2021 Volume 12 Issue No:45

Mam | Marketing

 
If I'm able to delight the consumer, he won't look anywhere else: Mcnroe's Ankit Daga  
Given the dire straits the economy landed them in due to the Covid2019-induced lockdown, non-discretionary purchases took a backseat for most people last year. This holds especially true for the fragrance category - after all, what's the point of smelling great when you're not even stepping out of your home to meet-up with others? 
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Mam | Marketing

 
Guest column: How the ecosystem for mom-preneurs has grown in India  
"Build a tribe of teammates, advisors, investors, who will inspire you, push you and support you daily. Learn to ask for help. Everyone thinks it's brave to go out alone. I think it's even braver to ask for help when you need it," said Julia Hartz, co-founder & CEO of Eventbrite.  
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Mam | Marketing

 
Clovia forays into personal care category  
Lingerie brand Clovia recently launched its new line of solution-based personal care products. The latest Clovia Botaniqa range offers varied options from oils, body butters, face washes, face masks, shampoos, conditioner, and serums. 
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Mam | Marketing

 
VLCC Femina Miss India 2020 partners with Chicnutrix  
In a first, beauty pageant VLCC Femina Miss India 2020 is going digital. For this virtual edition, women's beauty and nutrition brand Chicnutrix has been signed as the official beauty vitamins partner. A brand by women for women, Chicnutrix will provide skincare and hair nutritional supplements to the models and participants.  
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Mam | Marketing

 
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard  
The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water. Dr Aquaguard Edge Ayurfresh and Dr Aquaguard Classic+ Ayurfresh purifiers, reportedly, come with a cutting-edge technology that infuses the goodness of seven Ayurvedic ingredients in every glass of water.  
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Press Releases
» AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028
» Zee Picchar celebrates Sankranti with Picchar Suggi, 34 Premieres in 11 Days
» 'What Killed Maradona?' Exclusive Investigation Reveals What Fuelled and Destroyed One of the World's Greatest Players
» PEDIGREE is India's most trusted dog food brand
More News From Indian Television
Rajeev Masand to step in as COO at Dharma Cornerstone Agency
Film critic Rajeev Masand has joined filmmaker Karan Johar's talent management agency Dharma Cornerstone (DCA) as chief operating officer. Johar had announced the talent management venture in December last year in partnership with Bunty Sajdeh who already owns Cornerstone that he founded in 2008............................................ Read More...
 
Shemaroo's Ibaadat app gets a revamp
With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was tough. Shemaroo came up with a solution for that - the Ibaadat app. After its immense success, the Islamic offering app has been revamped; the new updated version of the Ibaadat app caters to the primary needs of consumers.................................................... Read More...
 
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked
Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief Arnab Goswami......................................................... Read More...
 
More News From India
   
»   Budget 2021: Indian Newspaper Society seeks relief for print media
»   India's online video market set to touch $4.5 billion by 2025
    Source: Live Mint
»   Essence launches Essence Media Health Check consulting service
»   Do Your Thng onboards Bhavna Darira as business head
    Source: ET Brand Equity
»   All-New Upcoming Tata Safari Reimagined in the Old Iconic 'Reclaim Your Life' TV Ad by a Fan: Watch Video
    Source: News18
»   Bombay HC grants temporary relief to HUL in ad spat with SebaMed
    Source: ET
»   Google pauses all political ads in wake of attack on US Capitol
    Source: BS
»   Kishan SS is the new ambassador of child rights for the Karnataka Commission
    Source: TOI
»   Why businesses need to realign marketing strategies to fit into the new normal
    Source: Financial Express
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
»   Why spend crores on advertising for mini clinics? Stalin questions EPS government
    Source: New Indian Express
     
More National News
   
»   Digital ad revenue in China grew in 2020 - despite coronavirus spending cuts
    Source: The Drum
    Are You Advertising At Each Stage Of The Marketing Funnel?
    Source: Forbes
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    These 6 browser extensions will protect your privacy online
    Source: Tech Crunch
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   Ad-supported Hulu is only $2 for college students
    Source: The Verge
»   Nithin Kamath on how Zerodha grew without advertising, fund-raising
    Source: CNBC TV18
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
»   How Parler, a Chosen App of Trump Fans, Became a Test of Free Speech
    Source: NY Times
»   Maryland Democrats to override Hogan veto on digital ad sales tax
    Source: Washington Times
 
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