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15 January 2021 Volume 12 Issue No:44

Specials | Forecast

Forecast 2021: Digital to lead marketing industry's growth story  
2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the biggest hit, slumping into the negative zone. 
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Mam | Marketing

SVG Columbus COO Nitin Sabharwal moves on  
Adding to the list of exits from dentsu India, SVG Columbus COO Nitin Sabharwal has decided to move on from the agency after a stint of more than seven years. He joined SVG Pvt Media Ltd in 2013 as SBU head for nNext, a  performance advertising platform focused on delivering consumer engagement for advertisers.  
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Mam | Marketing

Dentsu International integrates iProspect and Vizeum  
As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  
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Mam | Marketing

Essence Media Health Check launched to accelerate digital marketing transformation  
Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.  
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Television | TV Channels

Poker Sports League onboards Voot as season 3 streaming partner  
The Poker Sports League (PSL) has signed Pocket52 as its title sponsor for season 3, while Viacom18's digital arm Voot has come on board as the official streaming partner. This year, the league will go virtual as the pandemic has disrupted the on-ground event.  
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Press Releases
» Zee Picchar celebrates Sankranti with Picchar Suggi, 34 Premieres in 11 Days
» 'What Killed Maradona?' Exclusive Investigation Reveals What Fuelled and Destroyed One of the World's Greatest Players
» PEDIGREE is India's most trusted dog food brand
» Events industry veteran Jaswinder Singh joins TV9 Network
More News From Indian Television
Regional channels celebrate Makar Sankranti with special line-up
The new year is here, and with it comes hope, joy and celebration. Things are slowly getting back to normalcy and the promise of a vaccine has lifted spirits. The night is finally coming to an end and dawn will break - both figuratively and literally, as the days begin to grow longer........................................... Read More...
#Forecast2021: OTT magic will continue to hold sway
Most industries had little cause for cheer last year, but the OTT business wasn't one of them. Engulfed by an outpouring of love and support, OTTs truly came into their own in 2020. These streaming platforms not only gained paid subscribers in big numbers, but became a staple of the Indian culture and lifestyle in the past year................................................... Read More...
Den Networks posts strong profit in Q3'21
Den Networks has reported total revenue of Rs 342 crore for the quarter ended 31 December 2020, up eight per cent on a year-on-year basis. During the same quarter last year, it clocked Rs 318 crore in revenue. Net profit rose 238.69 per cent to Rs 65.57 crore, as against Rs 19.36 crore during the corresponding period in 2019......................................................... Read More...
More News From India
»   Essence launches Essence Media Health Check consulting service
»   Do Your Thng onboards Bhavna Darira as business head
    Source: ET Brand Equity
»   Bombay HC grants temporary relief to HUL in ad spat with SebaMed
»   TV News genre sees 5% rise in average ad volumes per day in 2020
    Source: ET
»   HUL get ad-interim injunction against Sebamed ads
»   India's online video market set to touch $4.5 billion by 2025
    Source: Live Mint
»   Gucci, The North Face Trolled for Joint Ad Featuring Models Climbing Mountains in High Heels
    Source: News18
»   Google pauses all political ads in wake of attack on US Capitol
    Source: BS
»   In the End, the House Always Wins: The State of Real Money Gaming in India
    Source: Medianama
»   How brands are leveraging sports marketing to build a stronger consumer connect
    Source: Financial Express
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
»   Why spend crores on advertising for mini clinics? Stalin questions EPS government
    Source: New Indian Express
More National News
»   Digital ad revenue in China grew in 2020 - despite coronavirus spending cuts
»   Stargazer: a brave new world in 2021 for digital and mobile marketing
    Source: The Drum
    Are You Advertising At Each Stage Of The Marketing Funnel?
    Source: Forbes
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    These 6 browser extensions will protect your privacy online
    Source: Tech Crunch
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   Ad-supported Hulu is only $2 for college students
    Source: The Verge
»   Nithin Kamath on how Zerodha grew without advertising, fund-raising
    Source: CNBC TV18
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
»   How Parler, a Chosen App of Trump Fans, Became a Test of Free Speech
    Source: NY Times
»   Maryland Democrats to override Hogan veto on digital ad sales tax
    Source: Washington Times
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