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13 January 2021 |
Volume 12 Issue No:42 |
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Mam | Marketing
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Byju's set to acquire Aakash Education |
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Byju's, India's biggest online-education startup, seems to be on an acquisition spree trying to create its dominance in the education market. After it acquired Whitehat Jr in mid 2020 for $300 million, the online ed-tech startup is now all set to acquire Aakash Education, as per media reports. | |
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Mam | Marketing
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Castrol India elevates Jaya Jamrani as VP marketing |
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Castrol India has elevated Jaya Jamrani as vice president - marketing, effective from 1 January 2021 to lead the company's marketing functions in India.
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth. |
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Mam | Media And Advertising
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Group M research reveals consumers affinity for latest tech |
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GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it's important to be equipped with the latest technology.
Conducted by GroupM's Live Panel in December 2020, this original research looks at the importance of new technology in consumers' lives. | |
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Mam | Marketing
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Unwanted 21 Days says no to shushing conversation around pregnancy |
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Contraception and family planning are conversations that happen behind closed doors and in a hushed environment - people are not comfortable talking about it in the open, let alone in front of parents and elders. However, when two individuals get married, the immediate question put up by the respective families is, "How soon will they get to see a grandchild?"
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Mam | Marketing
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U&i ropes in John Abraham as its new brand ambassador |
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U&i, India's leading Gadget Accessory and Consumer Electronics brand that specializes in Bluetooth Speakers and Headphones, Chargers, Cables, and many other nifty gadgets have roped in Bollywood Superstar John Abraham as its new brand ambassador. |
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More News From Indian Television |
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Synamedia partners with Akamai to speed up pirate takedowns |
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Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers' streaming OTT content.
Synamedia's solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services......................................... Read More... |
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Viacom18 appoints Kunal Gaur as chief commercial officer |
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Viacom18 has appointed Kunal Gaur as chief commercial officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021.
Through the past 7. 5 years, Utpal Das has led the commercial, facilities and corporate services functions at Viacom18................................................. Read More... |
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ALTBalaji associates with Stylecraze and HerHQ |
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In an attempt to woo the millennial women audience, popular OTT platform ALTBalaji has tied up with Incnut Digital's properties - Stylecraze & Bridal Box, a brand operated by and for women with a vision to create a thriving ecosystem of information, opportunity and support for women....................................................... Read More... |
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