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13 January 2021 Volume 12 Issue No:42

Mam | Marketing

 
Byju's set to acquire Aakash Education  
Byju's, India's biggest online-education startup, seems to be on an acquisition spree trying to create its dominance in the education market. After it acquired Whitehat Jr in mid 2020 for $300 million, the online ed-tech startup is now all set to acquire Aakash Education, as per media reports. 
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Mam | Marketing

 
Castrol India elevates Jaya Jamrani as VP marketing  
Castrol India has elevated Jaya Jamrani as vice president - marketing, effective from 1 January 2021 to lead the company's marketing functions in India. In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.  
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Mam | Media And Advertising

 
Group M research reveals consumers affinity for latest tech  
GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it's important to be equipped with the latest technology. Conducted by GroupM's Live Panel in December 2020, this original research looks at the importance of new technology in consumers' lives. 
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Mam | Marketing

 
Unwanted 21 Days says no to shushing conversation around pregnancy  
Contraception and family planning are conversations that happen behind closed doors and in a hushed environment - people are not comfortable talking about it in the open, let alone in front of parents and elders. However, when two individuals get married, the immediate question put up by the respective families is, "How soon will they get to see a grandchild?"  
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Mam | Marketing

 
U&i ropes in John Abraham as its new brand ambassador  
U&i, India's leading Gadget Accessory and Consumer Electronics brand that specializes in Bluetooth Speakers and Headphones, Chargers, Cables, and many other nifty gadgets have roped in Bollywood Superstar John Abraham as its new brand ambassador.  
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Press Releases
» Appy Pie launches Design, an innovative graphic design platform
» U&i ropes in John Abraham as its new brand ambassador
» Zee Telugu announces new show 'Sankranthi Samabaralu'
» Planet Marathi Welcomes Simmba Fame Siddharth Jadhav On-board Planet Talent
More News From Indian Television
Synamedia partners with Akamai to speed up pirate takedowns
Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers' streaming OTT content. Synamedia's solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services......................................... Read More...
 
Viacom18 appoints Kunal Gaur as chief commercial officer
Viacom18 has appointed Kunal Gaur as chief commercial officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021. Through the past 7. 5 years, Utpal Das has led the commercial, facilities and corporate services functions at Viacom18................................................. Read More...
 
ALTBalaji associates with Stylecraze and HerHQ
In an attempt to woo the millennial women audience, popular OTT platform ALTBalaji has tied up with Incnut Digital's properties - Stylecraze & Bridal Box, a brand operated by and for women with a vision to create a thriving ecosystem of information, opportunity and support for women....................................................... Read More...
 
More News From India
   
»   Sebamed urges 'Filmstars kee nahi, science kee suno' in new campaign
»   Enormous Brands wins brand communications mandate for Ekdum
    Source: ET Brand Equity
»   HUL get ad-interim injunction against Sebamed ads
»   India's online video market set to touch $4.5 billion by 2025
    Source: Live Mint
»   Bombay HC grants temporary relief to HUL in ad spat with SebaMed
»   TV News genre sees 5% rise in average ad volumes per day in 2020
    Source: ET
»   Gucci, The North Face Trolled for Joint Ad Featuring Models Climbing Mountains in High Heels
    Source: News18
»   In the End, the House Always Wins: The State of Real Money Gaming in India
    Source: Medianama
»   How brands are leveraging sports marketing to build a stronger consumer connect
    Source: Financial Express
»   Advertising volumes grow 10% in 2020, Dettol steals show: BARC data
    Source: BS
»   Why spend crores on advertising for mini clinics? Stalin questions EPS government
    Source: New Indian Express
»   Facebook will add Georgia back to political ad ban after runoff elections
    Source: Reuters
     
More National News
   
    Are You Advertising At Each Stage Of The Marketing Funnel?
    How Can Technology Unlock Ad Creativity?
    Source: Forbes
    OpenAP Adds Technology to Further Automate TV Ad Sales
    Source: WSJ
    These 6 browser extensions will protect your privacy online
    Source: Tech Crunch
»   Ad-supported Hulu is only $2 for college students
    Source: The Verge
»   This new foundation is made of 90% skincare ingredients
    Source: Metro
»   IronSource acquires ad measurement firm Soomla
    Source: Venture Beat
»   How Parler, a Chosen App of Trump Fans, Became a Test of Free Speech
    Source: NY Times
»   Criteo and The Drum forecast retail media will be key in 2021
    Source: The Drum
»   Donna Speciale Named Ad-Sales Chief for Univision
    Source: Variety
»   Chinese brand under fire over controversial ad, self-aggrandizing apology letter
    Source: Global Times
 
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