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Television | TV Channels
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Why emerging brands turn to IPL broadcast to score big |
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Sports partnerships have always been a lucrative opportunity for brands. The mass viewership that cuts across regional boundaries continues to appeal to advertisers. So, it was no surprise that when the sports tournaments resumed in 2020 sans any audience, brands were upbeat about scoring big. | |
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Mam | Marketing
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Farmers' protest makes way to US Super Bowl with ad spot |
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The nationwide farmers' protest against the new farm laws once again attracted global spotlight as a commercial funded by the Sikh community of Fresno, a city in central California, aired during the most-watched television event in the US, the Super Bowl. |
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Television | TV Channels
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Byju's ranks as ICC global partner for 2021-23 |
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The International Cricket Council (ICC) has announced ed-tech company Byju's as its global partner from 2021 to 2023. The three-year agreement will see Byju's partner all ICC events over the period, including the forthcoming ICC Men's T20 World Cup in India, and the ICC Women's Cricket World Cup in New Zealand. | |
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Mam | Marketing
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Moving Walls bolsters leadership team with key appointments |
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Former Kinetic Worldwide CEO Charranjeet Singh Arora has joined Moving Walls as the ad-tech agency's new business development director.
With over 25 years of industry experience in media, OOH and radio, Arora has held multiple roles across organisations within the Indian media landscape. |
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Mam | Media And Advertising
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Kinnect wins digital media mandate for Maple |
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Apple premium reseller Maple Digital Technologies International has awarded Kinnect its digital media mandate. The account was won following a rigorous multi-agency pitch and will be serviced from the agency's Mumbai office. |
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