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26 February 2021 Volume 12 Issue No:73
 

Television | TV Channels

 
Aaj Tak launches #AajTakSabseTez campaign with classic art deco styled films  
The nation's undisputed No.1 news channel for 20 years, Aaj Tak marks the 20 year milestone in signature 'Sabse Tez Style'. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country.  
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Mam | Marketing

 
Knives out: Fast food chains revert to roasting in new ad campaigns  
For the most part, it appears that the worst of the pandemic is behind us. Vaccination programmes have been rolled out on a war footing in most countries, active caseloads have gone down and the economy, too, is showing signs of revival. People have resumed most of their pre-Covid leisure activities, be it travelling or eating out.  
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Mam | Marketing

 
Dove's takes on India's matrimonial ads with #StopTheBeautyTest  
We have all come across them- matrimonial ads screaming "Bride Wanted: Fair, slim, tall…". These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.  
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Mam | Media And Advertising

 
TVS Motor Company appoints Timothy Prentice as VP – design  
Leading automobile manufacturer TVS Motor Company has appointed Timothy Prentice as vice-president - design to oversee design solutions for future mobility.  
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Mam | Media And Advertising

 
Manu Sharma is new VP & GM of Carl Pei-led Nothing India  
Nothing, the technology company founded by Carl Pei who also co-founded OnePlus, has brought on Manu Sharma as the vice president and general manager of its India unit.  
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Mam | Marketing

 
Wondrlab strengthens creative team with new hires  
Wondrlab has strengthened its creative team by bringing in Rahul Mahajan as senior creative director – art, Abhijeet Kalan as creative director – art, and Sagar Desai as associate creative director – art.  
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Mam | Marketing

 
Duff & Phelps unify company under Kroll brand  
Duff & Phelps, the world's premier provider of services and digital products related to governance, risk and transparency, today announced plans to transition the company name to Kroll.  
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Mam | Marketing

 
Mamaearth ties up with new mom Anita Hassanandani  
Taking cues from another leading brand which associates with pregnant Indian celebrities, skincare and haircare brand Mamaearth recently signed on TV industry veteran Anita Hassanandani for a long-term, strategic association for its haircare, skincare, and baby care categories.  
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Press Releases
» Sony Sab brings back its beloved show in a whole new avatar with 'Jijaji Chhat Parr Koii Hai'
» MG marks another first; an all-women crew manufactures 50,000th Hector in Vadodara, Gujarat
» Zee TV launches Indian Pro Music League amidst a Glitzy Spectacle
» &flix brings MCU's biggest movie of the year 'Black Panther'
More News From Indian Television
Government announces broad framework of OTT regulation
The government today announced how it will regulate OTT and digital publishing. Speaking at a virtual press conference today, minister of information and broadcasting Prakash Javadekar said that the industry will have to follow a three step process to comply with the Centre's new guidelines on digital media. ................................ Read More...
 
Karnataka HC directs action against TV, cable operators over issue of hanging cables
The Karnataka high court has directed the state government authorities and Bruhat Bengaluru Mahanagara Palike (BBMP) to take action against private internet, television and cable operators responsible for dangling electric, telephone and TV cables in the state capital.......................................... Read More...
 
GTPL Hathway looks to expand cable TV subs by over 50% in 3 years
The debate surrounding the future of cable operators in India has become more pressing in the wake of the Covid2019 crisis, which spurred the growth of over-the-top platforms and emergence of deep-pocket content aggregators.................................. Read More...
 
More News From India
   
»   Dulux Paints rolls out new ad campaign for its assurance program
»   Dewar's soda water celebrates double wedding in latest ad
    Source: ET Brand Equity
»   Australia passes landmark law requiring tech firms to pay for news
»   Levi's appoints Deepika Padukone as global brand ambassador
    Source: Live Mint
»   Airtel launches ad tech platform to tap $10 billion digital advertising market
»   ASCI influencer marketing rules may impact ad spending temporarily
    Source: ET
»   ASCI issues draft guidelines for influencer advertising on digital media
»   Film celebrities mark their attendance in ed-tech sector
    Source: Financial Express
»   Indbank Merchant Banking Services Ltd leads gainers in 'B' group
    Source: BS
»   TN govt says it stopped all ads on its achievements after DMK moved court on February 18
    Source: Indian Express
»   Jaya Ahsan and Shiboprosad Mukherjee reunite for an ad film
    Source: TOI
»   Year-end ad campaign to highlight Govt's achievements has come to end, State tells HC
    Source: The Hindu
»   HC orders notice to State on plea against political ads
    Source: New Indian Express
»   Madhuri musings: What is India's dhak-dhak girl upto these days
    Source: First Post
»   Sachin Tendulkar picks up strategic stake in Unacademy, to be its brand ambassador too
    Source: Times Now News
     
More National News
   
»   The response to Cadbury's Crème Egg 'gay kiss' ad petition is a sign of progress
»   CMA boss blasts Facebook and Google ad market 'duopoly'
    Source: The Drum
»   IronSource acquires video and playable ad platform Luna Labs
»   Spotify to launch Spotify Audience Network, an audio ad marketplace
    Source: Tech Crunch
»   Snap CEO Evan Spiegel Jabs Rivals, Anticipates Major Ad Revenue Gains At First Investor Day For Wall Street
    Source: Deadline
»   Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective
    Source: Variety
»   Like The Dodo Bird, Iconic Ad Agencies Continue To Disappear
    Source: Forbes
»   Paramount Plus will cost $10 ad-free, $5 with ads on 'base' tier launching in June
    Source: CNet
»   GameSnacks launches ad-based HTML5 game platform on Google products
    Source: VB
»   Dominion Voting Systems takes out ad on conservative radio
    Source: Politico
»   Novartis' first Kesimpta ad push proffers break from relapsing MS 'drama'
    Source: Fierce Pharma
»   Ad tech company PubMatic stock pops 10% in first earnings report after December IPO
    Source: CNBC
    Broadpeak introduces next generation of ad personalisation solution BkYou
    Source: Digital TV Europe
    'Nothing makes sense anymore': What's driving ad tech's latest consolidation wave
    Source: Digiday
 
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