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25 February 2021 Volume 12 Issue No:72
Metrological

Mam | Media And Advertising

 
Ikea's ideal Indian family: One that shares the load at home  
Swedish home furniture giant Ikea has pegged India as its next frontier of growth and is leaving no stone unturned to position itself as a viable and competitive alternative to the unorganised furniture businesses that are predominantly preferred by the masses.  
Read More...  

Mam | Marketing

 
Grofers eyes SPAC route for Nasdaq listing  
E-grocery platform Grofers had indicated as recently as last month that it plans to expand beyond delivering your daily staples and into an all-encompassing e-commerce portal along the lines of Amazon and Flipkart.  
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Mam | Marketing

 
Airtel Ads promises real impact over vanity metrics  
After running a one-year-long beta programme and working with brands like PepsiCo, Tata AIG, Zomato, Unilever, etc, Bharti Airtel (Airtel) has announced its entry into the advertising business with the official launch of Airtel Ads.  
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Mam | Media And Advertising

 
Paytm VP - marketing Jaskaran Singh Kapany moves on  
Paytm's VP - marketing  Jaskaran Singh Kapany has called it quits after nearly six years at the fintech company. With Kapany moving on, VP - product marketing Abhinav Kumar has been given the additional responsibility to handle the marketing portfolio for now, according to media reports.  
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Mam | Media And Advertising

 
Simeran Bhasin joins Licious as VP - brands and new ventures  
Fresh meat and seafood brand Licious has brought on Simeran Bhasin as VP - brands and new ventures. The Bengaluru-based company aims to focus on pan-India expansion and strategic growth, while strengthening its brand value and brand equity.  
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Mam | Media And Advertising

 
Levi's names Deepika Padukone as global brand ambassador  
Levi's has signed on actor Deepika Padukone as the international face of the legacy brand with the objective to attract a new generation of women consumers. The star will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi's as its global brand ambassador.  
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Mam | Media And Advertising

 
Milagrow Robots introduces the 'better half' that does all your chores  
Leading robotic brand Milagrow has launched a new video campaign that highlights its objective to build a future with lesser human intervention to do daily chores. The campaign includes a series of powerful videos that emphasise upon taking the brand's all variants of robots, especially the floor cleaning category, to various customer segments across India.  
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Press Releases
» Zee TV launches Indian Pro Music League amidst a Glitzy Spectacle
» EdTech Brand- RoboGenius rebrands itself with new look
» Critically acclaimed movie 'Where'd You Go, Bernadette' to premiere on MN+
» &flix brings MCU's biggest movie of the year 'Black Panther'
More News From Indian Television
One way forward for DTH, the Dish Network model?
Many a TV  observer has predicted that direct to home television space will one day become extinct. While one can dismiss this as an exaggeration, the way Colorado-based Dish Network is evolving is probably what may come to pass with major DTH players.................................. Read More...
 
M&E sector to see 27% revenue growth in FY22: Crisil
The pandemic has led to a significant plunge in revenue for the media and entertainment sector during fiscal 2021 (FY21). After contracting 26 per cent in this financial year, M&E sector revenue is expected to rebound by 27 per cent to Rs 1.37 lakh crore in fiscal 2022 (FY22), according to the credit rating agency Crisil.......................................... Read More...
 
IAMAI seeks public consultation on draft guidelines for OTT platforms
While the Centre has indicated multiple times in the last few weeks that it has prepared a draft for governing OTT services, the streaming platform members of Internet and Mobile Association of India (IAMAI) have expressed dismay at the move................................. Read More...
 
More News From India
   
»   Dulux Paints rolls out new ad campaign for its assurance program
»   Dewar's soda water celebrates double wedding in latest ad
    Source: ET Brand Equity
»   Australia passes landmark law requiring tech firms to pay for news
»   Levi's appoints Deepika Padukone as global brand ambassador
    Source: Live Mint
»   Airtel launches ad tech platform to tap $10 billion digital advertising market
»   ASCI influencer marketing rules may impact ad spending temporarily
    Source: ET
»   ASCI issues draft guidelines for influencer advertising on digital media
»   Film celebrities mark their attendance in ed-tech sector
    Source: Financial Express
»   Indbank Merchant Banking Services Ltd leads gainers in 'B' group
    Source: BS
»   TN govt says it stopped all ads on its achievements after DMK moved court on February 18
    Source: Indian Express
»   Jaya Ahsan and Shiboprosad Mukherjee reunite for an ad film
    Source: TOI
»   Year-end ad campaign to highlight Govt's achievements has come to end, State tells HC
    Source: The Hindu
»   HC orders notice to State on plea against political ads
    Source: New Indian Express
»   Madhuri musings: What is India's dhak-dhak girl upto these days
    Source: First Post
»   Sachin Tendulkar picks up strategic stake in Unacademy, to be its brand ambassador too
    Source: Times Now News
     
More National News
   
»   The response to Cadbury's Crème Egg 'gay kiss' ad petition is a sign of progress
»   CMA boss blasts Facebook and Google ad market 'duopoly'
    Source: The Drum
»   IronSource acquires video and playable ad platform Luna Labs
»   Spotify to launch Spotify Audience Network, an audio ad marketplace
    Source: Tech Crunch
»   Snap CEO Evan Spiegel Jabs Rivals, Anticipates Major Ad Revenue Gains At First Investor Day For Wall Street
    Source: Deadline
»   Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective
    Source: Variety
»   Like The Dodo Bird, Iconic Ad Agencies Continue To Disappear
    Source: Forbes
»   Paramount Plus will cost $10 ad-free, $5 with ads on 'base' tier launching in June
    Source: CNet
»   GameSnacks launches ad-based HTML5 game platform on Google products
    Source: VB
»   Dominion Voting Systems takes out ad on conservative radio
    Source: Politico
»   Novartis' first Kesimpta ad push proffers break from relapsing MS 'drama'
    Source: Fierce Pharma
»   Ad tech company PubMatic stock pops 10% in first earnings report after December IPO
    Source: CNBC
    Broadpeak introduces next generation of ad personalisation solution BkYou
    Source: Digital TV Europe
    'Nothing makes sense anymore': What's driving ad tech's latest consolidation wave
    Source: Digiday
 
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