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08 Dec 2021 Volume 14 Issue No:70
MAM | Media and Advertising
'We've Got Your Back' assures Lenovo in new corporate campaign Lenovo has launched its new corporate campaign called 'We've Got Your Back!' to showcase the impact that the brand has on different aspects of India. This latest campaign is created and conceptualised by The Womb. The campaign highlights this untold and unknown aspect of the brand, further strengthening the brand love Lenovo enjoys in India. Read More...
MAM | Media and Advertising
Somany Ceramics launches new campaign with Salman Khan Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign 'Zameen Se Judey.' The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are manufactured locally. Read More...
MAM | Marketing
DFAN strengthens leadership team with appointment of Hemlata Varlani Digital Futurists Angels Network (DFAN), a global community-backed Angel Network announced the appointment of Hemlata Varlani, as chief marketing officer and lead- Impact Investment initiatives. Varlani has joined the leadership team to further drive the angel investment firm's growth charter and purpose-driven approach. Read More...
MAM | Marketing
Tulsi Tea launches hyperlocal campaign 'Safaltaa Ka Kadak Swaad' Tea Packers Pvt Ltd-owned Tulsi Tea, one of Gujarat's well-known tea manufacturers, has launched its 'Safaltaa Ka Kadak Swaad' hyper-local campaign to connect at a deeper level with its discerning customers in Saurashtra. This campaign has been conceptualised and executed by Tiger Advertising. Read More...
MAM | Media and Advertising
Lyxel&Flamingo wins social media mandate for AloFrut Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a multi-agency pitch. The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement. Read More...
MAM | Media and Advertising
Hawk e-commerce bags performance marketing & digital strategy mandate for Inveda Hawk e-commerce has bagged the performance marketing and digital strategy mandate for Inveda, an HVM Network-owned herbal beauty brand. As part of the mandate, the agency will work on building a new narrative for the brand and elevating the brand's user experience with a website revamp. Read More...
More News From Indian Television
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends........ Read More...
Star Sports launches campaign for PKL 8 with MS Dhoni Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni. After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and Disney+ Hotstar ......... Read More...
HBO Max India onboards Arjun Nohwar as country GM WarnerMedia-owned streaming service platform HBO Max has brought Arjun Nohwar on board as country general manager (GM) for India. Nohwar was last associated with Uber as APAC director and regional GM. He led Uber's SaaS business across the Asia Pacific region, targeting companies as well as consumers directly......... Read More...
More News From India
» Government to regulate crypto ads that woo new investors » Retail 4.0 will be the ultimate convergence of the traditional and online channels: Deloitte Source: ETBrand Equity » Advertising market keeps growing much faster than expected, forecasters say » Kajaria's Kerovit launches new ad with Ranveer Singh, Anushka Sharma Source: Livemint » Ad giants' grip loosens; Indian VCs bet big on Web3 » Anand Mahindra thanks Zoho CEO for being the brand ambassador of 'cool e-tuk tuks' Source: ET » Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur Source: BS » Manipur journalist unions seek advertisement dues from Govt. Source: The Hindu » Lured by fake FB ad, jobless man loses Rs 2.8 lakh in Mumbai Source: TOI » Imposition of quota may lead to more vacant positions, believe IIT professors Source: Indian Express » Crypto ad guidelines set to undergo changes after talks with government: Report Source: Medianama » Global advertising poised to register 22.5% growth in 2021: Report Source: FE » MS Dhoni And Yuvraj Singh Reunite During an Ad Shoot Source: News18
More National News
» The Big Issue taps into purpose ad budgets with branded content arm » Closing the representation gap in digital advertising Source: The Drum » Amazon Courts Fantasy/Sci-Fi Fans With New Prime Video Ads Tying Together Streaming, Music And Books Source: Deadline » 'There was nowhere to air it': Why a CBD brand is leveraging digital video as part of its ad strategy Source: Digiday » Tesco ad featuring Santa with Covid vaccine passport cleared by watchdog Source: The Guardian » Demand Justice launches ad campaign backing Biden nominee who drew GOP pushback Source: The Hill » How Small Businesses Can Optimize Their Facebook Ads This Holiday Season Source: Forbes » Facebook sold ads comparing vaccine to Holocaust Source: CNN » Theranos is gone, but ads for shady tests aren't Source: The Verge » Bristol residents call for removal of giant advertising screens Source: BBC » TV Advertising Leaders on the Fast-Changing Market and Surge in Streaming Source: Variety » Enterprises lose millions of dollars to ad fraud each year Source: VB
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