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07 Dec 2021 |
Volume 14 Issue No:69 |
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MAM | Media and Advertising |
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Indian ad industry to grow up to 8% annually on average: Group m forecast |
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GroupM has released its 'This Year, Next Year' global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China). India is among the top ten markets that are expected to grow between six to eight per cent annually, on average. |
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Read More... |
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MAM | Media and Advertising |
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Sebamed takes on tall claims of shampoo brands in new ad |
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German personal care brand Sebamed has unveiled its latest campaign- a satirical, tongue-in-cheek take on the tall claims peddled by hair care brands under the garb of the "Conditions Apply" disclaimer.
The commercial urges consumers to switch to its 'scientifically superior' shampoo that comes with "No Conditions Apply", unlike the claims made by its rival shampoo brands. |
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Read More... |
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MAM | Media and Advertising |
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Rajendra Gupta joins Rediffusion as chief growth officer |
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Rediffusion has announced the appointment of Rajendra Gupta as chief growth officer, based at its corporate office here.
An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be his second stint at Rediffusion. |
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MAM | Media and Advertising |
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Kerovit launches new TVC with Ranveer-Anushka |
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Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.
The commercial, titled 'Freedom 3.0' carries forward the brand's expression 'Kerovit is Freedom' showcasing a bathroom as a space to express, and unwind. |
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Read More... |
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More News From Indian Television |
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| Regional TV channels ride the growth wave, show surge in ad volume |
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| The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels in South, Marathi, Punjabi and Bhojpuri, with a consistent growth in ad volume, not only over 2020 but also 2019 levels.............. Read More... |
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| HBO Max India onboards Arjun Nohwar as country GM |
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| WarnerMedia-owned streaming service platform HBO Max has brought Arjun Nohwar on board as country general manager (GM) for India.
Nohwar was last associated with Uber as APAC director and regional GM. He led Uber's SaaS business across the Asia Pacific region, targeting companies as well as consumers directly......... Read More... |
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| IN10 Media's Epic readies for brand makeover starting 16 December |
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| IN10 Media Network's premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of 'Soch Se Aage' – highlighting the channel's vision to forge a 'future of infotainment'................ Read More... |
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