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06 Dec 2021 |
Volume 14 Issue No:68 |
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MAM | Marketing |
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Eyes on the billboards again, as OOH business rebounds |
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As the markets and public spaces open up and consumers' mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase of shutdowns. The festive season in India this year witnessed a resurgence in OOH campaigns as the industry shifted gears and advertisers adjusted their game plan to take advantage of the evolving OOH landscape. |
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MAM | Marketing |
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Recovery on track: Print ad volumes surges by 93% in Q3 shows TAM AdEx |
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Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter. The surge in ad volume was led by the services and education sector, according to AdEx India, a division of TAM Media Research, a TV audience measurement agency. |
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MAM | Media and Advertising |
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The world survives on creativity: Piyush Pandey at Ad Asia 2021 |
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The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its deleterious effects on the creativity of its workforce. But according to Ogilvy chairman of global creative Piyush Pandey, 'creativity is still alive and kicking' and fuelling the industry in the post-pandemic world. |
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MAM | Media and Advertising |
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Vim paves way for a new perspective in its latest campaiagn |
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Women are successful thriving in numerous fields. They have big dreams and take pride in expressing themselves - as homemakers, artists, or as CEOs. Caregiving and household chores are only a part of their responsibilities, but societal limitations of defining them only through chores, obstruct them. |
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MAM | Marketing |
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HUL is top advertiser in week 47: Barc |
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FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 ('000s). Reckitt Benckiser (India) Ltd was second at 3426.36 ('000s). Ponds India maintained its hold at the third spot with ad volumes of 1006.19. |
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More News From Indian Television |
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| Sun TV most watched channel in week 47: Barc |
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| Toppling Star Plus, Sun TV became the most watched channel in Broadcast Audience Research Council (Barc) week 47 (20 to 26 November). The channel garnered weekly AMAs of 2783.24 ('000s). It was at the second position last week with 2694.33 AMA.
Star Plus grabbed the next spot with 2743.38 AMA. At 2709.69, Star Maa stood at third position............. Read More... |
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| Netflix announces six new mobile game titles launching in December |
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| Netflix has announced six mobile game titles that will be launched on its platform in December. The streaming giant is yet to announce the official launch date of the games.
The titles include "Ashphalt Xtreme," "Hextech Mayhem," "Knittens," "Wonderputt Forever," "Arcanium: Rise of Akhan," and "Dominoes Café."........ Read More... |
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| Disney+ Hotstar bags 20 nominations at Filmfare OTT awards |
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| Disney+ Hotstar has bagged 20 nominations across 12 categories at the Filmfare OTT awards this year. Four Hotstar Specials' are in the race to win the award including "Grahan" which has received 10 nominations, followed by "Criminal Justice: Behind Closed Doors" with six, "OK Computer" with three and "City of Dreams 2" with one nomination. .............. Read More... |
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