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02 Dec 2021 Volume 14 Issue No:66
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Metrological
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MAM | Media and Advertising

 
Battlegrounds Mobile India tackles obsessive gaming in new campaign  
Online gaming has taken off in a big way in India, becoming a virtual social gathering for gamers and even a collective obsession for many. However, the fun and entertaining activity also has the potential threat of turning into an addiction that could lead to serious long-term effects.  
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MAM | Media and Advertising

 
AFAA elects Srinivasan Swamy as chairman  
The Asian Federation of Advertising Associations (AFAA) has elected Srinivasan Swamy as its chairman for a term of four years, at its general body meeting held on Tuesday. Swamy, a doyen of advertising and the chairman of R K Swamy Hansa Group, has held leadership positions in many industry bodies at a national and global level.  
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MAM | Marketing

 
WPP acquires Cloud Commerce Group to strengthen its commerce offering  
International advertising group WPP has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair.  
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MAM | Marketing

 
Urban Company launches free-video consult for appliance repairs  
Tech-enabled home services marketplace Urban Company has now launched free video consultation for consumers for all its appliance repair services. The company will now help consumers to understand the exact issue and provide a diagnosis and cost estimate all through a video call.  
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MAM | Marketing

 
Lancer Capital acquires franchise in UAE T20 League  
Lancer Capital, a financial institution serving the blockchain industry, has made its first foray into cricket by acquiring a franchise in the UAE League. Lancer Capital, headed by English football club Manchester United's co-chairman Avram Glazer, has investments in a variety of best-in-class assets. He is also the owner of the Super Bowl champion Tampa Bay Buccaneers, said the statement.  
Read More...  
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MAM | Media and Advertising

 
Ankit Taparia joins Yulu as head of marketing  
Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing. In this role, his primary responsibilities include making Yulu synonymous with sustainable mobility and a leader in the shared mobility space, said the brand in a statement.  
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Press Releases
» News18 Madhya Pradesh/Chhattisgarh launches 'Park Ki Peeda' campaign
» Zee 24 Taas to host 'Udaan - Dare to Dream'
» iTV Network launches NewsX Kannada news portal
» List of documents to carry when riding a bike
More News From Indian Television
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Hotstar is most preferred OTT choice: Axis My India survey
Consumer data intelligence company Axis My India's latest findings for the India Consumer Sentiment Index (CSI) revealed that 27 per cent of people in the country watch OTT, with the majority of viewers being in the age group of 18-35. Hotstar is the preferred choice, followed by Amazon Prime, Netflix, Jio TV, and MX Player........... Read More...
 
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Nxtdigital's rights issue subscribed by 194 %, receives Rs 560.13 cr
Nxtdigital has announced that the company's rights issue of equity shares of two shares for every five shares held in the company (aggregating a total of 96,20,463 shares) which closed on 29 November was subscribed 1.94 times. The company has reported receiving a total of Rs. 560.13 crores or 194 per cent of the Rights Issue size of Rs. 288.61 crores....... Read More...
 
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Prasar Bharati developing next generation broadcast solution
Prasar Bharati has entered into an MoU with IIT Kanpur to develop next generation broadcast solution/roadmap for digital terrestrial broadcasting consistent with emerging standards such as 5G broadcast............. Read More...
 
More News From India
     
»   Facebook parent Meta Platforms expands advertising options for cryptocurrencies
»   Caution may be the buzzword for brand ads
    Source: Livemint
»   Rediffusion appoints Swapan Seth as executive director
»   Viacom18 appoints Mallika Petkar as SVP - sports
    Source: ETBrand Equity
»   ASCI in talks with Centre to refresh crypto ad guidelines
»   Baidyanath can't run 'disparaging' ads against Dabur Chyawanprash: HC
    Source: ET
»   Manipur journalist unions seek advertisement dues from Govt.
    Source: The Hindu
»   Netizens troll Sabyasachi's jewellery ad, ask "Koi mar gaya kya?"
    Source: TOI
»   Sabyasachi's jewellery ad creates stir on social media, leaves netizens divided
    Source: Indian Express
»   Uber resolves trademark dispute with similarly named NYC ad agency
    Source: Reuters
»   Work That Speaks | Ad Reviews | 22 To 30 November 2021
    Source: FE
»   Sanjay Dutt appointed as Arunanchal Pradesh's brand ambassador, actor expresses gratitude
    Source: India TV News
»   upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler
    Source: BS
     
More National News
     
»   The best ads of the month, from Olio, Twitter, Sage Foundation, Philips & Hennessey
»   Lindt, Etsy & Macy's lead System1's most effective list of US ads for November
    Source: The Drum
»   How To Maximize Out-Of-Home Advertising Campaigns In Time For The Holiday Season
»   The Game Ecosystem As A Unique And Effective Ad Platform
    Source: Forbes
»   'We need a structural shift': Conscious Advertising Network's co-chair on how the ad industry can tackle the climate crisis
    Source: Digiday
»   Google bans political ads ahead of elections in the Philippines
    Source: CNN
»   GB News takes swipe at BBC as it launches new advertising campaign
    Source: Metro
»   Avoiding brand risk in podcast advertising
    Source: TC
»   Indigenous artist from Saskatchewan featured in national ad campaign
    Source: CBC
»   ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months
    Source: Mumbrella
»   TV Advertising Leaders on the Fast-Changing Market and Surge in Streaming
    Source: Variety
»   Facebook retreats from crypto ad ban
    Source: CNBC
     
 
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