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MAM | Marketing
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Brands serenade Indian Olympic winners with bonanzas
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First came the free pizzas for a lifetime, then the free cement to build their dream homes and now free healthcare services. Brands are pulling out all the stops and sparing no effort to woo the Olympic medallists from India.
In a country where Cricket attracts majority of the brand endorsements, the latest celebrations of other sports like wrestling, weight-lifting, fencing is undoubtedly laud-worthy. |
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MAM | Marketing
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Casio India stirs nostalgia with its latest campaign
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Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.
The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. |
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Mam | Marketing
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Royal Enfield's new ad-film kindles the joy of returning home
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Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone.
The film called 'Home' is conceptualised and executed by Mumbai-based production house Coconut Films and was taken up by Royal Enfield. It follows a sole rider's journey through Ladakh on a motorcycle, the wheels mapping out the circle of life beneath them. |
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Mam | Marketing
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Equinox Films partner with Great Guns International for Lux' new campaign
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Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux - 'Chand Sa Roshan Chehra' featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.
Equinox is remembered for hand-crafting some of India's most path-breaking and memorable commercials, ranging from the evergreen 'Hamara Bajaj anthem' to the celebrated 'Happydent White' commercial film and the 'Airtel blockbuster campaigns' that will remain appreciated in the world of advertising. |
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Mam | Marketing
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Stellantis bolsters leadership team with key appointments in India
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Automotive company Stellantis on Tuesday announced a slew of appointments to bolster its leadership team in India. All appointees will report to Stellantis India, CEO & managing director Roland Bouchara, the statement said.
The latest development follows the recent remodeling of the brands' leadership in India with Saurabh Vatsa and Nipun J Mahajan taking over as brand heads for Citroen and Jeep, respectively. |
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Mam | Media and Advertising
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OMG appoints Bharat Khatri as chief digital officer, APAC
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Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd.
In his new role, Khatri will oversee leading digital marketing operations, productisation, commercials, and governance efforts for the network in the region. |
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Mam | Marketing |
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Mindshare India names Vipasha Bhuptani as communications planning lead for Content + |
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Mindshare India, GroupM's flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta.
In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency's key businesses. |
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