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4 Aug 2021 Volume 13 Issue No:85
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MAM | Marketing

 
Brands serenade Indian Olympic winners with bonanzas  
First came the free pizzas for a lifetime, then the free cement to build their dream homes and now free healthcare services. Brands are pulling out all the stops and sparing no effort to woo the Olympic medallists from India. In a country where Cricket attracts majority of the brand endorsements, the latest celebrations of other sports like wrestling, weight-lifting, fencing is undoubtedly laud-worthy.  
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MAM | Marketing

 
Casio India stirs nostalgia with its latest campaign  
Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand. The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music.  
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Mam | Marketing

 
Royal Enfield's new ad-film kindles the joy of returning home  
Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone. The film called 'Home' is conceptualised and executed by Mumbai-based production house Coconut Films and was taken up by Royal Enfield. It follows a sole rider's journey through Ladakh on a motorcycle, the wheels mapping out the circle of life beneath them.  
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Mam | Marketing

 
Equinox Films partner with Great Guns International for Lux' new campaign  
Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux - 'Chand Sa Roshan Chehra' featuring celebrity cricketer Virat Kohli and actor Anushka Sharma. Equinox is remembered for hand-crafting some of India's most path-breaking and memorable commercials, ranging from the evergreen 'Hamara Bajaj anthem' to the celebrated 'Happydent White' commercial film and the 'Airtel blockbuster campaigns' that will remain appreciated in the world of advertising.  
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Mam | Marketing

 
Stellantis bolsters leadership team with key appointments in India  
Automotive company Stellantis on Tuesday announced a slew of appointments to bolster its leadership team in India. All appointees will report to Stellantis India, CEO & managing director Roland Bouchara, the statement said. The latest development follows the recent remodeling of the brands' leadership in India with Saurabh Vatsa and Nipun J Mahajan taking over as brand heads for Citroen and Jeep, respectively.  
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Mam | Media and Advertising

 
OMG appoints Bharat Khatri as chief digital officer, APAC  
Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd. In his new role, Khatri will oversee leading digital marketing operations, productisation, commercials, and governance efforts for the network in the region.  
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Mam | Marketing

 
Mindshare India names Vipasha Bhuptani as communications planning lead for Content +  
Mindshare India, GroupM's flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta. In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency's key businesses.  
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Press Releases
» UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19
» Bikano ropes in Chhota Bheem for launch of new snack range
» Nickelodeon to launch month-long campaign celebrating friendship day
» Team India gets a boost of confidence after easy ODI win
More News From Indian Television
COLORS' Balika Vadhu returns with Season 2
COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.................................. Read More...
 
Chingari marks first anniversary with #SaalEkChingariAnek campaign
Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins........................................ Read More...
 
Essel Group chairman Subhash Chandra settles 91% debt to 43 lenders
Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off the lenders. The Zee founder revealed that over 91 per cent of the debt has been settled to 43 lenders, and the remaining dues are in the process of being paid.................................. Read More...
 
More News From India
     
»   Ad industry rallies behind Jo Wallace after disparaging media reports
»   Giva ropes in Anushka Sharma as brand ambassador
    Source: ETBrand Equity
»   Google primed to benefit from surge in online advertising
»   Instagram users under age 16 to get more privacy
    Source: Livemint
»   Google Parent Alphabet Reaches Record Quarterly Revenue, Profit In Ad Boom
»   How to Block Ad Tracking On Your iOS and Android Phone Through These Easy Steps
    Source: News18
»   Celebrity ad volume grows by 23% in H1 compared to pre-Covid period
    Source: FE
»   Instagram tweaks accounts to give young users greater private experience
    Source: BS
»   Facebook will restrict ad targeting of under-18s
    Source: ET
»   Riding on product price hikes, FMCG sector revenue growth to 10-12% this fiscal
    Source: TOI
»   Raj Kundra spent lakhs on advertising HotShots app: Mumbai Crime Branch
    Source: Mid-Day
»   Ad endorsement by celebs: Akshay Kumar leads screen time segment; Check other celebrities on the list
    Source: ZeeBiz
     
More National News
     
»   How Apple could build the world's greatest ad network - and save digital advertising
»   Spotify partners Nobull for audio advertising ahead of CrossFit Games 2021
    Source: The Drum
»   Ad-Tech Company AdTheorent Reaches $1 Billion SPAC Deal to Go Public
»   Google Revenue Surges as Online Advertising Market Thrives
    Source: WSJ
»   Instagram to default young teens to private accounts, restrict ads and unwanted adult contact
    Source: Tech Crunch
»   'I don't like it:' Biogen's latest Alzheimer's ad rouses fresh Aduhelm concerns-and some defense
    Source: Fierce Pharma
»   Google and Facebook dominate Spanish online ad market
    Source: Broadband TV News
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
    Source: Cnet
»   Google beats estimates as ad sales rise 70 percent
    Source: NY Post
»   NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
    Source: Fierce Video
»   Google advertising revenue rises 69% from last year
    Source: CNBC
     
 
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