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3 Aug 2021 Volume 13 Issue No:84
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MAM | Marketing

 
Digital marketing really worked for us during the pandemic: Super Plastronics's Avneet Singh Marwah  
When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started in the 1970s and 80's. He slowly steered it into what it is today - one of the country's largest TV manufacturing firms and the exclusive India licensee of global brands such as Kodak, Thomson televisions.  
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Mam | Media and Advertising

 
Dentsu Webchutney wins digital & social media mandate for ACKO  
Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch. In four years, the insurance brand, with its entire operations offered through the digital platform ACKO has set new benchmarks for customer experience in an otherwise slow-moving category.  
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Mam | Media and Advertising

 
Manish Sharma becomes chairman and president at Panasonic India  
Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company, lifestyle updates business division.  
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Mam | Marketing

 
Shree Cements to honour India's Olympic winners with special gesture  
With Mirabai Chanu opening the medal tally at the 2021 Tokyo Olympics, the nation waits anxiously for India to bag more medals at the world's biggest sports event. In a bid to celebrate India's medal winners at the ongoing Games, Shree Cements today announced a special reward for the sportspersons. The company will offer free cement to the medalists in order to help them build their dream homes.  
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Mam | Marketing

 
Genero onboards Subbaraju Alluri as MD for Asia  
Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) - Asia, based in Singapore. Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.  
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Mam | Media and Advertising

 
Luminous Power Technologies elevates Ruchika Gupta to CMO  
Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company. According to Luminous, Gupta will now be at the helm of the marketing function and report to the managing director, Vipul Sabharwal.  
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Mam | Marketing

 
ixigo introduces six independent directors to the board panel  
Online travel app ixigo on Monday announced the appointment of six independent members to its board of directors. The new independent members of the board are NASSCOM Foundation ex-chairman & trustee Arun Seth; IRCTC (Indian Railway Catering and Tourism Corporation Limited) ex-chairman & managing director Mahendra Pratap.  
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Press Releases
» UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19
» Bikano ropes in Chhota Bheem for launch of new snack range
» Nickelodeon to launch month-long campaign celebrating friendship day
» Team India gets a boost of confidence after easy ODI win
More News From Indian Television
Times Network forays into Hindi news with a bid to create 'New India'
Making its foray into Hindi news, Times Network on Sunday launched its new channel, Times Now Navbharat HD. The new entrant is being spearheaded by Times Now's group editor Navika Kumar who will lead the editorial mandate and handle the overall management of the channel................................. Read More...
 
MX Player launches interactive film 'Balcony Buddies'
Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film 'Balcony Buddies' to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant's 'Har Pal Fashionable' campaign. ...................................... Read More...
 
ZEE TV to launch new show 'Bhagya Lakshmi' on 3 August
ZEE TV is all set for the launch of its new show 'Bhagya Lakshmi' on 3 August. The show will air every Monday to Saturday at 8.30 pm only on ZEE TV. Coming from the stable of Balaji Telefilms, 'Bhagya Lakshmi' follows the journey of Lakshmi through the changes that come in her life on moving to Mumbai from Punjab after her parents' demise................................. Read More...
 
More News From India
     
»   Google primed to benefit from surge in online advertising
»   Instagram users under age 16 to get more privacy
    Source: Livemint
»   Ad industry rallies behind Jo Wallace after disparaging media reports
»   Giva ropes in Anushka Sharma as brand ambassador
    Source: ETBrand Equity
»   Google Parent Alphabet Reaches Record Quarterly Revenue, Profit In Ad Boom
»   How to Block Ad Tracking On Your iOS and Android Phone Through These Easy Steps
    Source: News18
»   Celebrity ad volume grows by 23% in H1 compared to pre-Covid period
    Source: FE
»   Instagram tweaks accounts to give young users greater private experience
    Source: BS
»   Facebook will restrict ad targeting of under-18s
    Source: ET
»   Riding on product price hikes, FMCG sector revenue growth to 10-12% this fiscal
    Source: TOI
»   Raj Kundra spent lakhs on advertising HotShots app: Mumbai Crime Branch
    Source: Mid-Day
»   Ad endorsement by celebs: Akshay Kumar leads screen time segment; Check other celebrities on the list
    Source: ZeeBiz
     
More National News
     
»   Ad-Tech Company AdTheorent Reaches $1 Billion SPAC Deal to Go Public
»   Google Revenue Surges as Online Advertising Market Thrives
    Source: WSJ
»   How Apple could build the world's greatest ad network - and save digital advertising
»   Spotify partners Nobull for audio advertising ahead of CrossFit Games 2021
    Source: The Drum
»   Instagram to default young teens to private accounts, restrict ads and unwanted adult contact
    Source: Tech Crunch
»   'I don't like it:' Biogen's latest Alzheimer's ad rouses fresh Aduhelm concerns-and some defense
    Source: Fierce Pharma
»   Google and Facebook dominate Spanish online ad market
    Source: Broadband TV News
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
    Source: Cnet
»   Google beats estimates as ad sales rise 70 percent
    Source: NY Post
»   NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
    Source: Fierce Video
»   Google advertising revenue rises 69% from last year
    Source: CNBC
     
 
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