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2 Aug 2021 Volume 13 Issue No:83
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MAM | Marketing

 
Bikano ropes in Chhota Bheem for launch of new snack range  
Snacks major Bikano has taken the license for one of India's most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand 'Fatax'. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle Safari.  
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Mam | Media and Advertising

 
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing  
Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms.  
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Mam | Marketing

 
Hyundai joins forces with BBC Future for more sustainable world  
South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future Planet is an online publication with a sole focus on climate change.  
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Mam | Media and Advertising

 
HiveMinds names Manav Khurana business head - marketplaces  
Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands.  
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Mam | Media And Advertising

 
Gozoop bags integrated marketing mandate for Saint-Gobain  
Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand.  
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Mam | Marketing

 
Matrix reinvents itself as the most inclusive brand  
American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. At the event that witnessed more than 2,00,000 hairdressers from all over gather in unison, Matrix unveiled its elevated brand image with a colorful new avatar.  
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Mam | Media and Advertising

 
Cashfree appoints Vikas Guru as chief financial officer  
Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.  
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Press Releases
» ZEE Biskope announces winners of Talent Camera Action Season 2
» Pitchfork Partners bags PR mandate for Songfest India
» Reliance's Puric Instasafe ropes in Elephant for brand design
» Digital Marketing - The Best Way To Create Branding
More News From Indian Television
Content Hub 2021: Content marketing - the most efficient tool for brand building
With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year!................................ Read More...
 
Parle emerges as India's Most Chosen FMCG Brand: Kantar India
Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India. The report ranks the ‘Most Chosen FMCG Brands’ based on the Consumer Reach Points (CRP’s)...................................... Read More...
 
Cinthol says 'Wake Up Alive' in its latest TV campaign
Godrej Consumer Products Ltd's (GCPL) soap brand Cinthol has unveiled a new TV campaign 'Wake Up Alive' urging people to start every morning with the blast of its Cinthol Lime and Cinthol Cool Soap's freshness................................ Read More...
 
More News From India
     
»   Google primed to benefit from surge in online advertising
»   Instagram users under age 16 to get more privacy
    Source: Livemint
»   Ad industry rallies behind Jo Wallace after disparaging media reports
»   Giva ropes in Anushka Sharma as brand ambassador
    Source: ETBrand Equity
»   Google Parent Alphabet Reaches Record Quarterly Revenue, Profit In Ad Boom
»   How to Block Ad Tracking On Your iOS and Android Phone Through These Easy Steps
    Source: News18
»   Celebrity ad volume grows by 23% in H1 compared to pre-Covid period
    Source: FE
»   Instagram tweaks accounts to give young users greater private experience
    Source: BS
»   Facebook will restrict ad targeting of under-18s
    Source: ET
»   Riding on product price hikes, FMCG sector revenue growth to 10-12% this fiscal
    Source: TOI
»   Raj Kundra spent lakhs on advertising HotShots app: Mumbai Crime Branch
    Source: Mid-Day
»   Ad endorsement by celebs: Akshay Kumar leads screen time segment; Check other celebrities on the list
    Source: ZeeBiz
     
More National News
     
»   Ad-Tech Company AdTheorent Reaches $1 Billion SPAC Deal to Go Public
»   Google Revenue Surges as Online Advertising Market Thrives
    Source: WSJ
»   How Apple could build the world's greatest ad network - and save digital advertising
»   Spotify partners Nobull for audio advertising ahead of CrossFit Games 2021
    Source: The Drum
»   Instagram to default young teens to private accounts, restrict ads and unwanted adult contact
    Source: Tech Crunch
»   'I don't like it:' Biogen's latest Alzheimer's ad rouses fresh Aduhelm concerns-and some defense
    Source: Fierce Pharma
»   Google and Facebook dominate Spanish online ad market
    Source: Broadband TV News
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
    Source: Cnet
»   Google beats estimates as ad sales rise 70 percent
    Source: NY Post
»   NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
    Source: Fierce Video
»   Google advertising revenue rises 69% from last year
    Source: CNBC
     
 
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