 |
|
| |
| Click here to View in Browser |
|
|
|
9 April 2021 |
Volume 13 Issue No:02 |
|
|
|
|
|
| |
|
 |
|
|
|
|
Mam | Marketing
|
|
|
Gaming revenue surged 20% in 2020, audience more diverse: Essence report |
|
|
Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming, gaming saw a marked uptick in adoption. | |
|
Read More... |
|
|
|
|
|
|
 |
|
|
|
|
iWorld | OTT
|
|
|
ShareChat's parent company enters coveted unicorn club |
|
|
Mohalla Tech, the parent company of Moj and ShareChat, has become the latest entrant to the coveted unicorn club. The start-up has raised $502 million in its latest round of funding led by Lightspeed Ventures and Tiger Global, along with participation from Snap Inc, Twitter and India Quotient. |
|
|
Read More... |
|
|
|
|
|
|
 |
|
|
|
|
Mam | Marketing
|
|
|
Tonic Worldwide offers free vaccination to employees |
|
|
Independent digital marketing agency Tonic Worldwide said today that it will cover Covid2019 vaccination costs for all its employees and their family members. Apart from covering inoculation costs, the company has also offered one day leave for all employees to get the jab. |
|
|
Read More... |
|
|
|
|
|
|
 |
|
|
|
|
Mam | Marketing
|
|
|
Vivo ropes in Virat Kohli as brand ambassador |
|
|
Over the years, Vivo's association with the Indian Premier League (IPL) has indisputably helped the smartphone-maker connect with its consumers. To further cement its bond with the game, Vivo has named sports icon Virat Kohli, also the captain of Royal Challengers Bangalore, as its brand ambassador.
|
|
|
Read More... |
|
|
|
|
|
|
 |
|
|
|
|
Mam | Media and Advertising
|
|
|
CEO Priya Jayaraman exits Saatchi & Saatchi Propagate |
|
|
Saatchi & Saatchi Propagate CEO Priya Jayaraman has moved on, the agency said in a statement on Thursday.
Jayaraman was the founder of Propagate (erstwhile Propaganda India), which was later acquired by the Publicis Groupe and merged with L&K Saatchi & Saatchi (LKSS) in 2019 and rechristened Saatchi & Saatchi Propagate. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
Mam | Media and Advertising
|
|
|
Slow down with a cup of tea, says Brooke Bond Taj Mahal |
|
|
We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life's most rewarding moments aren't found in grand plans or great adventures. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
More News From Indian Television |
|
|
|
|
|
 |
|
| BBC Studios taps Phil Hardman as SVP & general manager - Asia |
|
| BBC Studios will align the key markets of India, southeast Asia, Japan and Korea in a group to be led by Phil Hardman as the new SVP & general manager - Asia, BBC Studios. The appointment was announced today by BBC Studios EVP - APAC Jon Penn, as he outlined a simpler, more agile APAC structure to help drive future growth in the region....................................................... Read More... |
| |
|
|
|
|
|
|
|
|
|
|
 |
|
| MIB directs private TV channels to spread Covid awareness |
|
| After showing strong signs of flattening the curve, India is again struggling to bring Covid2019 to heel. On 6 April, the country recorded more than 1,15,000 positive cases; a strong indication that the pandemic has returned with a vengeance. ....................................................... Read More... |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
