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Mam | Marketing
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Cannes Lions scraps on-ground event, goes the digital route |
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Organisers of the annual gala celebrating the advertising, marketing, and communications network, Cannes Lions (International Festival of Creativity), have announced that the on-ground event will not be conducted in 2021. The prestigious affair will now run as an online event from 21-25 June. |
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Mam | Media and Advertising
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MyTeam11 shows how families bond over cricket |
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In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign - Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.
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Mam | Marketing
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Sara Ali Khan urges millennials to choose the goodness of Mamaearth |
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Organic personal care brand Mamaearth has roped in actor Sara Ali Khan as the new face of the brand. She will be endorsing Mamaearth hair care range and advocate the goodness of its natural ingredients.
Mamaearth is a purpose driven brand for millennials who believe in choosing goodness for themselves and the environment. |
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