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8 April 2021 Volume 13 Issue No:01
Metrological

Mam | Marketing

 
IPL 2021: Delhi Capitals secures highest ever sponsorship revenue  
Indian Premier League franchise Delhi Capitals has secured its highest ever sponsorship revenue owing to a record 25 brand partners, the team said in a press statement. The JSW Group and GMR co-owned team saw a significant 50 per cent jump in revenues from 2020. 
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Mam | Marketing

 
A Messi affair: Budweiser's attempt to pay tribute to footballer goes awry  
When beer brand Budweiser decided to commemorate Argentinian footballer Lionel Messi's 644th goal with a splash of wall murals, it was certainly an inspired idea - which sadly fell flat in the execution. The extravagant murals depicting La Pulga's life.  
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Mam | Marketing

 
Cannes Lions scraps on-ground event, goes the digital route  
Organisers of the annual gala celebrating the advertising, marketing, and communications network, Cannes Lions (International Festival of Creativity), have announced that the on-ground event will not be conducted in 2021. The prestigious affair will now run as an online event from 21-25 June.   
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Mam | Marketing

 
Chandrasekar Radhakrishnan is Emaar Group's new head of marketing  
UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with leading global FMCG and telecom players for over two decades.  
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Mam | Media and Advertising

 
MyTeam11 shows how families bond over cricket  
In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign - Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.  
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Mam | Marketing

 
Sara Ali Khan urges millennials to choose the goodness of Mamaearth  
Organic personal care brand Mamaearth has roped in actor Sara Ali Khan as the new face of the brand. She will be endorsing Mamaearth hair care range and advocate the goodness of its natural ingredients. Mamaearth is a purpose driven brand for millennials who believe in choosing goodness for themselves and the environment.  
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Mam | Media and Advertising

 
#WearYourColor & reclaim the beauty narrative: Lotus Herbals  
Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them. The campaign, #WearYourColor, is a new manoeuvre for women to make their own rules of beauty.  
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Press Releases
» MN+ brings alive the magic of Oscars with 'Academy Club'
» Sportskeeda becomes the 2nd Largest Sports Website in India - Source: Comscore
» &flix Celebrates superheroes with its new music video 'Awesome In Disguise'
» Bhabhiji is back on News18 Bihar/ Jharkhand to finger the pulse of rural Bihar
More News From Indian Television
Viacom18 appoints Sagnik Ghosh as business head - Colors Bangla
Viacom18 has brought on Sagnik Ghosh as business head, Colors Bangla. Ghosh will be taking over from Rahul Chakravarti who cemented the channel's position as the third ranked GEC in the highly competitive Bengali market. He will be reporting to Viacom18 regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) head Rajesh Iyer...................................................... Read More...
 
Hansa Research to cease services to BARC and MDL
Hansa Research, the third party agency which measures television rating points (TRP) for Broadcast Audience Research Council (BARC) and Meterology Data Pvt Ltd (MDL), has decided to withdraw its services from 30 July 2021........................................................ Read More...
 
AIDCF elects Anirudhsinh Jadeja as new president
All India Digital Cable Federation (AIDCF) has appointed GTPL Hathway MD Anirudhsinh Jadeja as the new president of the apex body of digital cable television players. The change has been made as the tenure of DEN Networks CEO SN Sharma as AIDCF president ended on 31 March 2021....................................................... Read More...
 
More News From India
     
»   Teachmint ropes in Rajkummar Rao for new brand campaign
»   Mamaearth ropes in Sara Ali Khan as brand ambassador
    Source: ET BrandEquity
»   Akshay Kumar's Dabur India immunity ad trolled after actor tests covid positive
»   CarDekho campaign promotes safe driving environment for senior citizens
    Source: Livemint
»   'Just a tablet'. With a new ad mocking iPad Pro, Microsoft launches another attack on Apple
»   Pinterest is said to be talks to acquire VSCO photo app
    Source: ET
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here
    Source: BS
»   Gulf Oil's advertising expenses are expected to be 4-5% of our turnover this year: Ravi Chawla, MD & CEO
    Source: Zee Biz
»   Why businesses need to focus on having robust social media marketing plans
    Source: FE
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content
    Source: New Indian Express
»   New Burger King ad shows Whopper blocking Suez Canal. Internet reacts to viral post
    Source: India Today
»   Microsoft Is Back With Another Ad Mocking Apple, Compares Surface Pro Laptop to MacBook
    Source: News18
»   Google's App Store Privacy Labels: What They Mean for Your Data and Privacy
    Source: NDTV
     
More National News
     
»   MadHive's One Stop Ad Solution Finds Favor With Local Broadcast Groups
»   House Panel Claims YouTube 'Exploiting Children' As It Opens Investigation Into Ad Practices
    Source: Forbes
»   Ad of the day: Orbitz encourages LGBTQ+ consumers to 'travel as you are'
»   P&G takes action on harmful Black stereotypes with 'Widen the Screen'
    Source: The Drum
»   Amazon Surpasses 10% of U.S. Digital Ad Market Share
    Source: WSJ
»   Impossible launches its first national video ad campaign and decouples 'plant' from 'meat'
    Source: CNet
»   Pair Alphabet stock with this name to capitalize on digital ad spend, trader says
    Source: CNBC
»   I'm in charge of ads at Google. Here's how we can restore trust in the ad industry
    Source: Fortune
»   AI could help advertisers recover from loss of third-party cookies
    Source: VB
»   tvScientific Rolls Out CTV Advertising Platform
    Source: TV Technology
»   Facebook says ACCC's ad tech probe makes a number of incorrect assumptions
    Source: ZD Net
    House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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